TROY London
Brief: SocialB has supported this e-commerce focused business to promote themselves online by first of all putting in place a digital strategy to help the business grow and increase revenue through the website.
Services: SEO, PPC, Paid Social Advertising and CRO
Results:
- By assessing the current performance of the website, we have been able to capitalise on the opportunities and improve rankings for a number of key terms to drive relevant traffic to the products.
- Updates to the website and abandoned basket emails also led to a 38% increase in conversion rate within the first few months of work.
- Paid advertising campaigns on social and search converted to help the client achieve their revenue targets and increase social media following and brand awareness.
Edu-Lab
Project: Generating leads & business opportunities
Website: http://www.edulab.com/
Key Aims: Create enquiries/business for their bespoke Fume Cupboard services
Services: SEO, PPC and Content
Success/Impact:
- Over £800,000 worth of leads (2 worth £200,000-250,000 each) within one month.
- They had previously not generated any leads/business opportunities via any digital channel. From the work we have delivered, they have generated profitable business PLUS and more importantly generated a huge amount of very valuable leads for fume cupboards.
ISG Fume
Project: Generating leads & business opportunities
Website: https://isgfume.co.uk/
Key Aims: Create enquiries/business for their custom Fume Cupboard service
Services: SEO, PPC and Content
Success/Impact:
They had previously not generated any leads/business opportunities via any digital channel. From the work we have delivered they have generated profitable business PLUS and more importantly generated a huge amount of very valuable leads for fume cupboards. This has led us to build a new lead generation website drawing upon our experience with the client.
Palmers
Project: Generating profitable sales
Website: https://www.palmerstores.com/
Key Aims: Make their online business profitable and then grow in line with business objectives
Services: SEO, PPC & CRO
Success/Impact:
- Average year-on-year revenue growth of 43%
- They had previously been using an agency that was very expensive and also didn’t measure based on profit margins
Sukin
Project: Influencer Outreach
Website: https://sukinorganics.com/
Key Aims: Increase awareness in the UK by targeting key influencers with skin problems (including parents) e.g. eczema.
Service: Social Media Management (bloggers plus Twitter & Facebook Management)
Success/Impact:
- Increased traffic to the website by 100%
- Increased brand awareness in the UK market through targeted blogger outreach
- Increased UK store coverage (Holland & Barrett UK) by creating demand through consumers (on Twitter) from 30 to 90 stores
Quilts of Denmark
Project: Website build and ongoing digital retained work for e-commerce client.
Website: www.quiltsofdenmark.co.uk
Key Aims: Generate direct revenue from B2C website sales whilst supporting retailers selling the products. Website built with futureproof template for both brand additions and international expansion.
Platform: WordPress/Woocommerce
Success/Impact:
- Website recently launched but client has already generated leads B2B leads from new website.
Boohoo
Project: Recruitment Training. Bespoke in-house social media and recruitment training, coinciding with the launch of BoohooPremium and the acquisition of Nasty Gal.
Website: https://www.boohoo.com
Key Aims: SocialB upskilled key members of the resourcing team to create engaging content to attract both passive, and active, jobseekers across a number of platforms using a number of creative methods.
Platforms: Twitter, Facebook & LinkedIn.
Testimonials
- “Really insightful – made me aware of how little I knew about social media…I now know so much!” – Internal Resource Executive at Boohoo.com
- “Very informative, engaging and interesting. All the questions I had were covered and explained really well.” – Senior Resourcing Advisor at Boohoo.com
Modul-System
Project: Website redesign consultancy & integrate with their AX internal system (as part of a larger international digital project (12 websites))
Website: www.modul-system.com
Key Aims: Increase business (leads and business revenue) across all locations
Services: PPC, SEO, CRO
Success/Impact:
- Though still in the early stages of an international website launch, the websites have already gained 700 enquiries over 12 websites and a 12% increase in year-on-year traffic, which is still on the rise.
A Well-Known Chocolate Brand (FMCG)
Assets/Activities: Facebook community set up and management
Impact
- Built a new Facebook community of more than 50,000 fans in just 8 weeks
- Increased brand awareness and engagement to the specific audience keeping the brand in the “top of their minds”
- Increased traffic to the website by 40%
Online High-End Office Furniture Company
Assets/Activities: Google penalty recovery and SEO
Impact
- Got their website traffic and key terms back to the levels before they were hit by Google
- Increased the number of sales by 109%
