Retail Case Studies

TROY London Website

TROY London

Brief: SocialB has supported this e-commerce focused business to promote themselves online by first of all putting in place a digital strategy to help the business grow and increase revenue through the website.

Services: SEO, PPC, Paid Social Advertising and CRO


  • By assessing the current performance of the website, we have been able to capitalise on the opportunities and improve rankings for a number of key terms to drive relevant traffic to the products.
  • Updates to the website and abandoned basket emails also led to a 38% increase in conversion rate within the first few months of work.
  • Paid advertising campaigns on social and search converted to help the client achieve their revenue targets and increase social media following and brand awareness.


Project: Generating leads & business opportunities


Key Aims: Create enquiries/business for their bespoke Fume Cupboard services

Services: SEO, PPC and Content


  • Over £800,000 worth of leads (2 worth £200,000-250,000 each) within one month.
  • They had previously not generated any leads/business opportunities via any digital channel.  From the work we have delivered, they have generated profitable business PLUS and more importantly generated a huge amount of very valuable leads for fume cupboards.
ISG Fume Website

ISG Fume

Project: Generating leads & business opportunities


Key Aims: Create enquiries/business for their custom Fume Cupboard service

Services: SEO, PPC and Content


They had previously not generated any leads/business opportunities via any digital channel.  From the work we have delivered they have generated profitable business PLUS and more importantly generated a huge amount of very valuable leads for fume cupboards. This has led us to build a new lead generation website drawing upon our experience with the client.

Palmers Department Store Client Logo


Project: Generating profitable sales


Key Aims: Make their online business profitable and then grow in line with business objectives

Services: SEO, PPC & CRO


  • Average year-on-year revenue growth of 43%
  • They had previously been using an agency that was very expensive and also didn’t measure based on profit margins
Sukin Website


Project: Influencer Outreach


Key Aims: Increase awareness in the UK by targeting key influencers with skin problems (including parents) e.g. eczema.

Service: Social Media Management (bloggers plus Twitter & Facebook Management)


  • Increased traffic to the website by 100%
  • Increased brand awareness in the UK market through targeted blogger outreach
  • Increased UK store coverage (Holland & Barrett UK) by creating demand through consumers (on Twitter) from 30 to 90 stores
Quilts of Denmark Website

Quilts of Denmark

Project: Website build and ongoing digital retained work for e-commerce client.


Key Aims: Generate direct revenue from B2C website sales whilst supporting retailers selling the products. Website built with futureproof template for both brand additions and international expansion.

Platform: WordPress/Woocommerce


  • Website recently launched but client has already generated leads B2B leads from new website.
Boohoo Website


Project: Recruitment Training. Bespoke in-house social media and recruitment training, coinciding with the launch of BoohooPremium and the acquisition of Nasty Gal.


Key Aims: SocialB upskilled key members of the resourcing team to create engaging content to attract both passive, and active, jobseekers across a number of platforms using a number of creative methods.

Platforms: Twitter, Facebook & LinkedIn.


  • “Really insightful – made me aware of how little I knew about social media…I now know so much!” – Internal Resource Executive at
  • “Very informative, engaging and interesting. All the questions I had were covered and explained really well.” – Senior Resourcing Advisor at
Modul-System Website


Project: Website redesign consultancy & integrate with their AX internal system (as part of a larger international digital project (12 websites))


Key Aims: Increase business (leads and business revenue) across all locations

Services: PPC, SEO, CRO


  • Though still in the early stages of an international website launch, the websites have already gained 700 enquiries over 12 websites and a 12% increase in year-on-year traffic, which is still on the rise.

A Well-Known Chocolate Brand (FMCG)

Assets/Activities: Facebook community set up and management


  • Built a new Facebook community of more than 50,000 fans in just 8 weeks
  • Increased brand awareness and engagement to the specific audience keeping the brand in the “top of their minds”
  • Increased traffic to the website by 40%

Online High-End Office Furniture Company

Assets/Activities: Google penalty recovery and SEO


  • Got their website traffic and key terms back to the levels before they were hit by Google
  • Increased the number of sales by 109%