Digital Marketing Masterclass – Two Day Training Course

Digital marketing has evolved and developed at an incredibly fast rate over the past 5 years. Almost every enquiry and purchase involves an online interaction which is why these channels are critical to your overall success.

  • How To Create A Digital Marketing Strategy
  • How To Optimise All Of Your Digital Channels
  • Learn How To Gain Visibility In A Competitive Market
  • Understand Why Your Entire Business Needs To Be Onboard With Digital
  • Paid Advertising - Google, Facebook, Twitter, & LinkedIn Ads
  • SEO - Learn How Important This Channel Is For Your Website
  • How To Measure & Track All Of Your Online Activities

Why Choose SocialB?

- Industry Expert Tutors

- Network With Delegates

- Lunch & Refreshments Provided

- Central City Locations

- Course Manual Provided To Each Delegate

- Certificate Of Achievement – CPD Credited

Please note that in the unlikely event that you are the only delegate booked onto one of our open courses, the SocialB training team will be in touch with options. Please note that from time to time we may need to move the dates of courses to suit trainers diaries.

What Will I Take Away From The Course?

This two-day digital marketing masterclass course will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert trainers will cover paid advertising, website optimisation, CRO, data analysis, social media, email marketing, and much more. We will give you the necessary tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.

We will ensure that our content is providing you with up-to-date case studies and digital marketing best practice. As an agency, we work in this sector every single day, so we are packaging up all of our knowledge into an informative and engaging two-day training course.

This course is designed for anyone who is connected to the online activities within a business. In today's modern world, it's crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.

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Who's Been On Our Digital Marketing Training Course?

thebarns.com
eaaa.org.uk
basca.org.uk
nfts.co.uk
cam.ac.uk
EHAAT

Client Testimonials

"Fantastic, exactly right subject matter delivered by a trainer who is a real expert on the subject area."
McCurrach
"Relevant, inspiring, clear and very useful. Extremely Informative!"
BASCA

Need Some More Information Regarding This Course? Speak To Our Training Manager Today

Course Programme

Day 1 - Creating A Digital Marketing Strategy

- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies

Website

- Creating new content
- Goal tracking
- Google Analytic goals
- Website checklist
- User tracking & Live chat

Paid Advertising

- Paid advertising introduction
- Google AdWords setup and management
- Display advertising & Remarketing
- Facebook & Instagram Advertising
- Twitter Ads
- LinkedIn Ads

SEO

- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO
- Customer Reviews

Email Marketing

- Email marketing intro
- Email marketing strategy
- Email marketing tools

Blogging

- The importance of a company blog
- Benefits of writing regular blog content
- Content marketing
- Types of content

Influencer Marketing

- What is it?
- How can you utilise it for your organisation?
- Hints & tips

Day 2 - Social Media

- How social media fits into digital marketing
- Facebook
- Twitter
- LinkedIn
- Pinterest
- Instagram

Social Media Policy

- Risk management tips
- Policy creation
- GDPR changes and implications

Campaign Management

- Mobile first strategies
- Measuring paid media
- Content marketing

Creating Content

- Producing content
- Cross-posting content
- Video content
- Social media image sizing

Imagery

- Creating good imagery
- Image creation tools
- Image sources

Understanding The Customer Journey

- Attribution models
- Path to purchase via Google Analytics
- The complete customer journey

Measurement & Analytics

- Goal tracking
- Identifying objectives
- Google analytics
- Facebook insights
- Instagram insights
- Twitter analytics
- Key metrics

Reporting

- What information should you be reporting on
- How to create monthly reports
- Utilising Google analytics
- Google URL builder
- Custom URLs

Marketing Apps

- Key marketing apps
- Social media, digital marketing and website apps

Course Locations

birmingham Birmingham View Courses
cambridge Cambridge View Courses
london London View Courses
manchester Manchester View Courses
milton-keynes Milton Keynes View Courses
your-office Your Office View Courses

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Any questions?
Send us a message

Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk