- Learn how to develop an advanced digital marketing strategy
- Discover new skills, knowledge, and tools to help you make better digital marketing decisions
- Keep on top of your digital marketing progress
- Training Content Created By Our Resident Digital Marketing Experts
- An Interactive & Engaging Course Delivered By Our Experienced Trainers
- Discussion, Activities & Group Involvement Throughout
What will you take away from this course?
In this course, you will learn how to create and implement an advanced digital marketing strategy with clear objectives in mind. We will walk you through a step-by-step process to help you identify or improve the digital opportunity for your organisation, and how to incorporate various channels to engage with your target audience.
You may be looking to transition into a more digitally-focused role, or you may be working in digital marketing but need help building up your foundational knowledge.
Whether you’re a small-medium sized business building your local presence, a national business, or even a global organisation, this course will benefit you in understanding the steps you can take to grow your digital footprint and maximise results for your organisation.
Throughout this Digital Marketing Masterclass course, you will learn about various digital channels, from your website to SEO, paid advertising and social media, and how to use these channels to reach your objectives.
Created by digital marketing experts, the content in our course has been modelled from our first-hand experience.
Delivered online in 6X2 hour online sections, or 2 full days in-person.
Who's Been On Our Digital Marketing Training Course?
Client Testimonials
"All the information was backed up with examples so you could get a better sense of what it was like in practice. A fascinating and well-informed insight into the world of digital marketing."Hubbub
"I enjoyed the course, everything was explained in simple terms and I learnt a lot about how my own company can improve its digital output. The trainer is very experienced, gets straight to the point and the session is experiential. I love the reflective questions in between the presentation for us to apply our knowledge."The Nautical Institute
We have flexible training options
Fixed Webinar & Seminar Content:
- Pre-made standard content
- Multiple business examples
- General advice & best practice
- Open to multiple industry sectors
- Fixed dates, times and locations
- Maximum 10 attendees
In-House Customised Content:
An in-house option is available specifically to your team.
- Minor changes to standard content
- Industry specific examples
- General advice/best practice
- Ran just for your business
- Date(s) & time(s) chosen by you
- Recommended maximum 15-20 attendees per cohort
In-House Bespoke Content:
We can create exclusive bespoke course content ensuring the training is even more relevant to your audience.
- Complete agenda creation from scratch
- Industry & business specific tailored research, advice, resources, and best practice
- Ran just for your business
- Date(s) & time(s) chosen by you
- Recommended maximum 15-20 attendees per cohort
Contact us if you would like more information on our in-house customised or bespoke options
Who is this course for?
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- Teams or individuals responsible for managing digital marketing channels for their company
- Those who need help defining & implementing their digital marketing strategy
- People who know the basics but want to take their knowledge to the next level
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- Individuals who invest a lot of time & money into social media without seeing the results they expected
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- People lacking inspiration or direction
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- Suitable for Apprentice to Management level
Course Programme
Session 1: Creating A Digital Marketing Strategy
- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies
Understanding the Customer Journey and Optimising Your Website for conversion
- How to attract, engage and convert sales through your website (for B2C and B2B)
- The complete customer journey
- 8-step checklist for a highly engaging website
- CRO – the concept of reducing your Cost Per Sale or Cost Per Lead but increasing the conversion of your website visitors
Session 2: Measuring & Analysing Your Digital Marketing Success
- Navigating the Google Analytics Dashboard
- Ensuring your goal tracking is set up correctly
- Using Google Analytics Advanced Segmentation
- Understanding your key metrics, data and return on investment
- Identifying objectives
- Social media analytics & insights
- How to create monthly reports using Google analytics
- Google URL builder
- What information should you be reporting on
Session 3: Creating Engaging Content
- The importance of content in your overall digital strategy
- Generating content ideas based on audience insights
- Creating search friendly content
- Understanding what part content plays in your journey to generate sales or enquiries
Getting Found Online (SEO)
- Understanding on-page and off-page SEO
- How to review and implement SEO on your website
- Understanding where and how to identify your current online visibility and what levers you need to pull to improve it
- Making the most out of Google Search Console
Session 4: Using Social Media Effectively
- Understanding how social media should be used to generate awareness and business
- Concept of focusing on the consumer
- An overview of Facebook, Twitter, Instagram and LinkedIn for business
- Tactics to maximise effectiveness
- How to improve your social media content & planning
- The art of repurposing content on social media
- Measuring social media effectively and in line with your objectives
Session 5: Paid advertising (PPC – Paid Search & Paid Social)
- Key foundations needed for Paid success
- How to plan, forecast and estimate your Paid ROI for success
- How to bid & make strategic decisions to drive profitability
- Social advertising – the different formats (Facebook, Instagram, and LinkedIn)
- Understand what the key concepts are a great social media ad
Email Marketing
- Understanding what your email marketing objectives are
- How and where email marketing should fit in to your customer journey
- Creating emails that attract your audience to sign up
- Ensuring your emails add value and generate sales
- What KPIs you should focus on
- The Importance of A/B testing, personalisation and segmentation
Session 6: Ecommerce Next Level & Winning the Digital Shelf on Marketplaces
- Understanding your routes to market (D2C, Marketplaces, social commerce)
- What it takes to win in the digital landscape
- The three key areas to nail the digital shelf
- Selling direct/selling on marketplaces (or another retailer’s digital shelf) and what it takes to win
Course Round Up
- Recap of what we’ve covered along the way
- Evaluating your progress on the course
- Establishing your key takeaways
- The next steps and implementing your digital marketing strategy
Need something sooner? Get in touch with our training department for availability.
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Need Some More Info?
Speak To Our Dedicated Training Team Today
We’ll help you determine the most effective training for you or your team!
Why Choose SocialB?
At SocialB, we work with clients daily to develop and implement customer-centric digital marketing activities and campaigns that are wholly aligned with our clients’ objectives to deliver the best and most profitable results.
We’ve honed these skills over the last 15 years achieving long-term growth and sustainability for our clients and we want to share that knowledge with you to help you benefit from the digital opportunity for your business.
Who Delivers This Digital Marketing Course?
This course is delivered by one of our expert digital marketing trainers. Find out more about our dedicated and passionate SocialB team here.
Any Questions? Get In Touch With Our Training Team
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Any questions?
Send us a message
Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk
