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Digital Marketing Short Course

If your competitors are generating ROI online and you aren't, then learn how to take a larger share of the pie on this 5-day digital marketing short course.

  • How To Create A Digital Marketing Strategy
  • How To Optimise All Of Your Digital Channels
  • Learn How To Gain Visibility for your organisation
  • Paid Advertising - Google AdWords
  • SEO - Learn How Important This Channel Is For Your Website
  • Content marketing – how blogs and video marketing can help expand your audience reach online
  • Social Media - How to use social media for your organisation
  • How to work with Influencers
  • How To Measure & Track All Of Your Online Activities

Why Choose SocialB?

– First-hand experience from a company who works in digital for global brands

– Small group sizes

– Global Industry Expert Tutors

– Highly actionable & interactive learning

– 3 months post course support included

– Highly qualified & accredited global digital marketing agency

– Course content provided in printed & PDF format

– Certificate of Achievement – CPD Credited

– Excellent venue locations & facilities

What Will I Take Away From The Course?

This 5-day digital marketing short course will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert tutors will cover paid advertising, website optimisation, CRO, data analysis, social media, and much more. We will give you the essential tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.

This course is designed for anyone who is connected to the online activities within a business. In today’s modern world, it’s crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.

This course is often booked by overseas organisations as it provides such great insights all in one week.  Whether you are travelling from overseas or a UK organisation looking to upskill yourself as well as learn the latest digital channels this is course is for you.

Some of our clients who have attended training

Course Programme

Day 1 - Creating A Strategy & Website Best Practice

Digital Strategy
- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Understanding your audiences' wants and needs
- Creating a strategy document
- Integrated marketing strategies

Website Best Practice
- Website checklist
- Seven key elements of a great performing website
- Goal tracking
- Google Analytics goals
- User tracking & Live Chat

Day 2 – SEO & PPC

Search Engine Optimisation (SEO)
- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO
- National SEO

Paid Advertising (PPC)
- An overview of the Paid Advertising options (on Google, Facebook, Instagram & LinkedIn)
- Google AdWords setup and management
- Display advertising & remarketing

Day 3 - Social Media & Influencer Marketing

Social Media
- How social media fits into digital marketing
- An overview of Facebook, Twitter, LinkedIn, Instagram
- How to make the most of these channels for your business
- Using social media for selling
- How social media can help with customer service

Influencer Marketing
- Influencer landscape
- How to find influencers
- How to approach influencers (paid and free tools)
- An overview of the importance of contracts and payments
- How to measure the success of your influencer campaign

Social Media Policy
- Risk management tips
- Policy creation

Day 4 - Creating Content & Imagery

Creating Content
- Producing content
- Cross-posting content
- Video content (inc YouTube)
- How to make the most of video and YouTube
- Blogging – how and why this is such a powerful tool

Imagery
- Creating good imagery
- Image creation tools
- Image sources
- Social media image sizing

Day 5 - Measurement, Analytics & Reporting

Goal tracking
- Identifying objectives
- Google analytics
- Facebook insights
- Instagram insights
- LinkedIn analytics
- Twitter analytics
- Google URL builder
- Custom URLs
- Key metrics
- What information should you be reporting on
- How to create monthly reports

All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.

Lunch and refreshments provided.

Client Testimonials

"Fantastic, exactly right subject matter delivered by a trainer who is a real expert on the subject area."
McCurrach
"Relevant, inspiring, clear and very useful. Extremely Informative!"
BASCA

Book

Filter by Location
02 Sep 2019 - 06 Sep 2019 9:30am - 3:30pm
£2495+VAT
28 Oct 2019 - 01 Nov 2019 9:30am - 3:30pm
Early Bird: £2245.50+VAT

If booked before 7th Oct
(Normally £2495 + VAT)

18 Nov 2019 - 22 Nov 2019 9:30pm - 3:30pm
Early Bird: £2245.50+VAT

If booked before 28th Oct
(Normally £2495 + VAT)

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Course Locations

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