- How To Create A Digital Marketing Strategy
- How To Optimise All Of Your Digital Channels
- Learn How To Gain Visibility for your organisation
- Paid Advertising - Google AdWords
- SEO - Learn How Important This Channel Is For Your Website
- Content marketing – how blogs and video marketing can help expand your audience reach online
- Social Media - How to use social media for your organisation
- How to work with Influencers
- How To Measure & Track All Of Your Online Activities
- This online live fully interactive course is delivered as 10 x 3-hour sessions
Why Choose SocialB?
– First-hand experience from a company who works in digital for global brands
– Small group sizes
– Global Industry Expert Tutors
– Highly actionable & interactive learning
– 3 months post course support included
– Highly qualified & accredited global digital marketing agency
– Course content provided in PDF format
– We can deliver this course internationally upon request
– Certificate of Achievement – CPD Credited
– Live online interactive delivery
– Money Back Guarantee – Click here for more details
What Will I Take Away From The Course?
This live online digital marketing short course (30 hours delivered as 10 x 3-hour sessions) will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert tutors will cover paid advertising, website optimisation, CRO, data analysis, social media, and much more. We will give you the essential tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.
This course is designed for anyone who is connected to the online activities within a business. In today’s modern world, it’s crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.
Some of our clients who have attended training
Course Programme
Creating A Digital Strategy - live session one (three hour session)
- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Understanding your audiences' wants and needs
- Creating a strategy document
- Integrated marketing strategies
Website Best Practice - live session two (three hour session)
- Website checklist
- Seven key elements of a great performing website
- Goal tracking
- Google Analytics goals
- User tracking & Live Chat
SEO (search engine optimisation) - live session three (three hour session)
- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO
- National SEO
PPC - live session four (three hour session)
- An overview of the Paid Advertising options (on Google, Facebook, Instagram & LinkedIn)
- Google AdWords setup and management
- Display advertising & remarketing
Social Media - live session five (three hour session)
- How social media fits into digital marketing
- An overview of Facebook, Twitter, LinkedIn, Instagram
- How to make the most of these channels for your business
- Using social media for selling
- How social media can help with customer service
Influencer Marketing - live session six (three hour session)
Influencer Marketing
- Influencer landscape
- How to find influencers
- How to approach influencers (paid and free tools)
- An overview of the importance of contracts and payments
- How to measure the success of your influencer campaign
Social Media Policy
- Risk management tips
- Policy creation
Creating Content - live session seven (three hour session)
Creating Content
- Producing content
- Cross-posting content
- Video content (inc YouTube)
- How to make the most of video and YouTube
- Blogging – how and why this is such a powerful tool
Imagery & video production - live session eight (three hour session)
Imagery & Video production
- Creating good imagery
- Creating, planning and implementing video
- Image creation tools
- Image sources
- Social media image sizing
Analytics - live session nine (three hour session)
- Google analytics
- Facebook insights
- Instagram insights
- LinkedIn analytics
- Twitter analytics
- YouTube analytics
Measurement & Reporting - live session ten (three hour session)
- Google URL builder
- Custom URLs
- Key metrics
- What information should you be reporting on
- How to create monthly reports
All attendees receive a digital certificate, a digital copy of the course material, and three months post-course support.
This online live interactive course is delivered as 10 x 3 hour sessions
Client Testimonials
"Fantastic, exactly right subject matter delivered by a trainer who is a real expert on the subject area."McCurrach
"Relevant, inspiring, clear and very useful. Extremely Informative!"BASCA
* If you don’t have a PayPal account, don’t worry! You can still pay using your card through PayPal without having to sign in.
100% Money Back Guarantee – Click Here For More Details
Course Locations
At A Time & Date To Suit You
View Courses
Birmingham
View Courses
Cambridge
View Courses
London
View Courses
Manchester
View Courses
Milton Keynes
View Courses
Online
View Courses
Your Office
View Courses