- How To Create A Digital Marketing Strategy
- How To Optimise All Of Your Digital Channels
- Learn How To Gain Visibility within Oman & overseas
- Paid Advertising - Google AdWords
- SEO - Learn How Important This Channel Is For Your Website
- Social Media - How to use social media for your business
- How To Measure & Track All Of Your Online Activities
Course Programme
Day 1 - Creating A Strategy
- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies
Website
- Creating new content
- Goal tracking
- Google Analytic goals
- Website checklist
- User tracking & Live chat
Day 2 - SEO
- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO
Day 3 - Social Media
- How social media fits into digital marketing
- Facebook
- Twitter
- Instagram
Social Media Policy
- Risk management tips
- Policy creation
Day 4 - Creating Content
- Producing content
- Cross-posting content
- Video content
- Social media image sizing
Imagery
- Creating good imagery
- Image creation tools
- Image sources
Paid Advertising
- Paid advertising introduction
- Google AdWords setup and management
- Display advertising & Remarketing
Day 5 - Measurement, Analytics & Reporting
- Goal tracking
- Identifying objectives
- Google analytics
- Facebook insights
- Instagram insights
- Twitter analytics
- Key metrics
- What information should you be reporting on
- How to create monthly reports
- Google URL builder
- Custom URLs
Why Choose SocialB?
– Industry Expert Tutors
– Individual Support Throughout
– Bespoke Options Available
– Course Manuals On Request
– Certificate Of Achievement – CPD Credited
– Feedback Forms Provided
Course Overview
This five-day digital marketing masterclass course will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert trainers will cover paid advertising, website optimisation, CRO, data analysis, social media, and much more. We will give you the necessary tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.
This course is designed for anyone who is connected to the online activities within a business. In today’s modern world, it’s crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.
Testimonials
"The information was clear and easy to understand because the trainer explained each point. Especially analysing tools."Supreme Council for Planning
"The course was quite interesting and I wish to have this in all Oman organisations. Lynsey, I think that you are an expert and lovely"SGRF
Any questions?
Send us a message
Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk