- Using Google Analytics Advanced Segmentation
- Advanced SEO Reporting Fundamentals
- How to Measure & Report Social Media ROI
- Paid Search & Google Ads Reporting
- Keyword Tracking & Analytics
- Utilising Google Search Console
- Delivered as 4 x 2-hour live online sessions each week (plus you will have access to the recordings)
- Limited to 10 people per workshop series to ensure you get the most from the live online course
Why Choose SocialB?
– First-hand experience from a company who works in digital for global brands
– Small group sizes (max. 10)
– Global Industry Expert Tutors
– Highly actionable & interactive learning
– 3 months post course support included
– Highly qualified & accredited global digital marketing agency
– Course content provided in PDF format
– We can deliver this course internationally upon request
– Certificate of Achievement – CPD Credited
– Money Back Guarantee – Click here for more details
What Will I Take Away From The Course?
This live online course (delivered as 4 x 2-hour sessions) is designed to provide expert knowledge on social media marketing to small & local businesses.
Are you taking full advantage of what Google Analytics can deliver. It’s also free so why not utilise it to it’s full potential, this advanced course will show you how.
Our carefully created content will provide you with all the tools you need to take your analytics to a more advanced level, for marketers who have the basics down to a fine art and now want to use the service to it’s fullest potential, learning more about SEO, reporting, paid advertising campaigns, keyword tracking and much more.
This course is a great next step if you have attended our Google Analytics Beginner or Digital Marketing Masterclass course or have already been using Google Analytics at a basic level.
Course Programme
Using Google Analytics Advanced Segmentation
- Why Segmentation Is Important
- How to Create Custom Segments
- Advanced Conditions & Sequences
- Key Segmentation Takeaways
Using Google Analytics Advanced Segmentation
- Conversion Rate Essentials
- Organic Traffic Vs Non-Organic Traffic
- Acquisition Reporting
- Referrals Fundamentals
How to Measure & Report Social Media ROI
- Measuring Traffic, Engagement and Conversions Per Network
- Measuring Social Advertising ROI
- Customising Social Reports
- Useful Social Media Reporting Tools
Paid Search & Google Ads Reporting
- Key Metrics
- Measuring ROI
- Using Report Editor
- Top Tips for Reporting Paid Search & Google Ads
Keyword Tracking & Analytics
- Organic vs Paid Keywords
- Utilising Google Search Console
- Exploring Google Ads Insights
- Fundamentals of AB Testing
All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.
All attendees receive a digital certificate, digital copy of the course material and three months post course support.
Limited to 10 businesses per workshop series to ensure you get the most from the workshop.
Delivered as 4 x 2-hour live online sessions each week (you will also have access to the recordings if you can't attend or want to revert back to a session)
* If you don’t have a PayPal account, don’t worry! You can still pay using your card through PayPal without having to sign in.
100% Money Back Guarantee – Click Here For More Details
Some of our clients
Any questions?
Send us a message
Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk
