Google Analytics – Advanced Course

Our one day advanced Google Analytics course is designed to take your knowledge to the next level, with more in depth content and a great next step for the confident digital marketer.

  • Google Analytics Advanced Segmentation
  • Advanced SEO Reporting Fundamentals
  • Social Media Reporting
  • Paid Search & Google AdWords Reporting
  • Keyword Tracking & Analytics
  • Delivered By Industry Experts

Course Programme

Google Analytics Advanced Segmentation

- Why Segmentation Is Important
- How to Create Custom Segments
- Advanced Conditions & Sequences
- Key Segmentation Takeaways

Advanced SEO Reporting Fundamentals

- Conversion Rate Essentials
- Organic Traffic Vs Non-Organic Traffic
- Acquisition Reporting
- Referrals Fundamentals

Social Media Reporting

- Measuring Traffic, Engagement and Conversions Per Network
- Measuring Social Advertising ROI
- Customising Social Reports
- Useful Social Media Reporting Tools

Paid Search & Google AdWords Reporting

- Key Metrics
- Measuring ROI
- Using Report Editor
- Top Tips for Reporting Paid Search & Adwords

Keyword Tracking & Analytics

- Organic vs Paid Keywords
- Utilising Google Search Console
- Exploring AdWords Insights
- Fundamentals of AB Testing


Filter by Location
10 Jul 2018 9:30am - 5:00pm
08 Aug 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 18 Aug
(Normally: £599+VAT)

21 Sep 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 31 Aug
(Normally: £599+VAT)

09 Oct 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 18 Sept
(Normally: £599+VAT)

09 Nov 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 19 Oct
(Normally: £599+VAT)

04 Dec 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 13 Nov
(Normally: £599+VAT)

More Dates

Course Overview

This one day Google Analytics course will test and develop your knowledge for the more advanced Google Analytics user.

Our carefully created content will provide you with all the tools you need to take your analytics to a more advanced level, for marketers who have the basics down to a fine art and now want to use the service to it's fullest potential, learning more about SEO, reporting, paid advertising campaigns, keyword tracking and much more.

This course is a great next step if you have attended our Google Analytics Beginner or Digital Marketing Masterclass course.

Please note that in the unlikely event that you are the only delegate booked onto one of our open courses, the SocialB training team will be in touch with options. Please note that from time to time we may need to move the dates of courses to suit trainers diaries.

Inhouse Training Options

We offer inhouse options for all our courses, where our dedicated digital expert will take you and the team through the session of your choice at a time and date to suit you.

We will work with you to develop your content, identifying what you need to know and how SocialB can help to develop your company’s social media or digital marketing strategy.

Please contact a member of our team to book our inhouse/bespoke option.

• Choose The Focus Of Your Training
• For A Minimum of 2 Delegates
• At A Date & Time To Suit You
• Q&A Included
• Cost & Time Effective

Some of our clients

Any questions?
Send us a message

Or get in touch:
Tel : +44 (0)1223 258000
Email :