Google Analytics – Advanced Course

This advanced course will up skill a beginner or intermediate level marketer, with some great topic areas covering SEO, Paid Search and Search Console.

  • Using Google Analytics Advanced Segmentation
  • Advanced SEO Reporting Fundamentals
  • How to Measure & Report Social Media ROI
  • Paid Search & Google Ads Reporting
  • Keyword Tracking & Analytics
  • Utilising Google Search Console

Course Programme

Using Google Analytics Advanced Segmentation

- Why Segmentation Is Important
- How to Create Custom Segments
- Advanced Conditions & Sequences
- Key Segmentation Takeaways

Using Google Analytics Advanced Segmentation

- Conversion Rate Essentials
- Organic Traffic Vs Non-Organic Traffic
- Acquisition Reporting
- Referrals Fundamentals

How to Measure & Report Social Media ROI

- Measuring Traffic, Engagement and Conversions Per Network
- Measuring Social Advertising ROI
- Customising Social Reports
- Useful Social Media Reporting Tools

Paid Search & Google Ads Reporting

- Key Metrics
- Measuring ROI
- Using Report Editor
- Top Tips for Reporting Paid Search & Google Ads

Keyword Tracking & Analytics

- Organic vs Paid Keywords
- Utilising Google Search Console
- Exploring Google Ads Insights
- Fundamentals of AB Testing

Course Overview

This one day Google Analytics course will test and develop your knowledge for the more advanced Google Analytics user, with Google Analytics being a free tool so why not utilise it to it's full potential, this course will show you how.

Our carefully created content will provide you with all the tools you need to take your analytics to a more advanced level, for marketers who have the basics down to a fine art and now want to use the service to it's fullest potential, learning more about SEO, reporting, paid advertising campaigns, keyword tracking and much more.

This course is a great next step if you have attended our Google Analytics Beginner or Digital Marketing Masterclass course.

Please note that in the unlikely event that you are the only delegate booked onto one of our open courses, the SocialB training team will be in touch with options. Please note that from time to time we may need to move the dates of courses to suit trainers diaries.

Inhouse Training Options

We offer in house options for all our courses, where our dedicated digital expert will take you and the team through the session of your choice at a time and date to suit you. If you wish to take this course in house and have the content tailored to your industry, or require our trainer to take a look a look at your analytics and feedback on this data, we can do this too, just let our team know when you contact us.

We will work with you to develop your content, identifying what you need to know and how SocialB can help to develop your company’s social media or digital marketing strategy.

Please contact a member of our team to book our inhouse/bespoke option.

• Choose The Focus Of Your Training
• For A Minimum of 2 Delegates
• At A Date & Time To Suit You
• Q&A Included
• Cost & Time Effective


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