Google Analytics for Beginners

How do you measure your digital marketing? Do you track where your website traffic comes from? What are the benefits of analysing your data?

This Google Analytics Course for Beginners will give you a basic understanding why analytics for your business is essential, along with the practical skills and knowledge to move forward using Google Analytics.

An Introduction to Google Analytics
How to Set Up & Start Using Google Analytics
The What, Why & How of Website Reporting

An Easy Method of Measuring Conversions
How to Use the Google Analytics Dashboard
Google Analytics Hints & Tips

Google Analytics Essentials Who Is The Course Suitable For?

You don’t have to be an analytics expert to understand or use Google Analytics. This Google Analytics course would benefit any marketing manager, digital executive or business person who uses or receives Google Analytics reports for example.

Why Choose SocialB?

– First-hand experience from a company who works in digital for global brands

– Small group sizes

– Global Industry Expert Tutors

– Highly actionable & interactive learning

– 3 months post course support included

– Highly qualified & accredited global digital marketing agency

– Course content provided in printed & PDF format

– Certificate of Achievement – CPD Credited

– Excellent venue locations & facilities

What Will I Take Away From The Course?

Google Analytics is a free and powerful tool for reporting and understanding your website traffic and where it comes from. This one-day beginner course will equip you with all you need to know for implementing Google Analytics and begin harnessing the information available.

Have you set up your Google Analytics account right? Do you use the platform but wish you knew more? Or perhaps you use GA regularly but just need to brush up on your reporting and conversion skills; then you will find this course a great first step into becoming a Google Analytics pro.

It is important to understand your customers behaviour and implement an effective strategy to see results for your business, this course provides you with the tools to be able to kick start your success online.

Course Programme

An Introduction to Google Analytics

- Why Use Google Analytics?
- What GA Tells You & Why You Need to Know
- How to Set Up an Account
- How to Install Analytics on Your Website?
- Starter Essentials – Excluding Your IP Address

How to Set Up & Start Using Google Analytics

- An Introduction to The Key Metrics and Dimensions
- Traffic Sources – What You Need to Know
- An Introduction to Campaign Tracking
- Analytics Overview – Audience, Acquisition, Behaviour, Conversions
- Real Time - Testing

The What, Why & How of Website Reporting

- What Qualifies as A Conversion Goal
- Setting Up & Tracking Your Conversion Goals
- Why Conversion Goals Are So Important

How to Use the Google Analytics Dashboard

- How to Navigate the Dashboard
- How to Customise the Dashboard
- Sharing Your Dashboard
- Creating & Adding Widgets

Google Analytics Hints & Tips

- Know What You’re Measuring & Why
- Linking Google AdWords to GA
- Google Search Console
- Question & Answer Opportunity

All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.

Lunch and refreshments provided.

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Google Analytics Inhouse Training Tailor made, cost and time effective for two or more delegates

We offer inhouse options for all our courses, where our dedicated digital expert will take you and the team through the session of your choice at a time and date to suit you. We will work with you to develop your content, identifying what you need to know and how SocialB can help to develop your company’s social or digital strategy.

If you wish to combine the Google Analytics for Beginners course with our more advanced course, or you want to tailor this course to your specific needs or knowledge levels, we can do this too. Just let one of our team know when you make your enquiry and we can ensure this training suits your needs.

Please contact a member of our team to book our inhouse/bespoke option.