Google Analytics – The Basics

Our Google Analytics course will help to teach you the basic fundamentals of using GA for your business, at a beginner level.

  • Introduction to Google Analytics
  • The Basics of Reporting
  • The Basics of Conversions
  • Dashboard Fundamentals
  • Google Analytics Hints & Tips
  • One Full Day With A Digital Expert

Course Overview

This one-day beginner course will teach you all you need to know for implementing Google Analytics for your business.

It is important to understand your customers behaviour and implement an effective strategy to see results for your business, our carefully created course provides you with the tools to be able to kick start your success online.

Whether you have only just set up your account online, you use the platform but wish you knew more, or perhaps you use GA regularly and need to brush up on your reporting and conversion skills, you will find this course a great first step into being a Google Analytics pro.

Please note that in the unlikely event that you are the only delegate booked onto one of our open courses, the SocialB training team will be in touch with options. Please note that from time to time we may need to move the dates of courses to suit trainers diaries.

Inhouse Training Options

We offer inhouse options for all our courses, where our dedicated digital expert will take you and the team through the session of your choice at a time and date to suit you.

We will work with you to develop your content, identifying what you need to know and how SocialB can help to develop your company’s social or digital strategy.

Please contact a member of our team to book our inhouse/bespoke option.

• Choose The Focus Of Your Training
• For A Minimum of 2 Delegates
• At A Date & Time To Suit You
• Q&A Included
• Cost & Time Effective

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09 Jul 2018 9:30am - 5:00pm
07 Aug 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 17 July
(Normally: £599+VAT)

20 Sep 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 30 Aug
(Normally: £599+VAT)

08 Oct 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 17 Sept
(Normally: £599+VAT)

08 Nov 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 18 Oct
(Normally: £599+VAT)

03 Dec 2018 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 14 Nov
(Normally: £599+VAT)

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Course Programme

Introduction to Google Analytics

- Why Use Google Analytics?
- What GA Tells You & Why You Need to Know
- How to Set Up an Account
- How to Install Analytics on Your Website?
- Starter Essentials – Excluding Your IP Address

The Basics of Reporting

- An Introduction to The Key Metrics and Dimensions
- Traffic Sources – What You Need to Know
- An Introduction to Campaign Tracking
- Analytics Overview – Audience, Acquisition, Behaviour, Conversions
- Real Time - Testing

The Basics of Conversions

- What Qualifies as A Conversion Goal
- Setting Up & Tracking Your Conversion Goals
- Why Conversion Goals Are So Important

Dashboard Fundamentals

- How to Navigate the Dashboard
- How to Customise the Dashboard
- Sharing Your Dashboard
- Creating & Adding Widgets

Google Analytics Hints & Tips

- Know What You’re Measuring & Why
- Linking Google AdWords to GA
- Google Search Console
- Question & Answer Opportunity

Any questions?
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Or get in touch:
Tel : +44 (0)1223 258000
Email :

Course Locations

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