- Tackle negative customer interaction and manage your brands reputation on social media
- Empower and safeguard your staff
- Leave with the knowledge & tools you need to create an action plan for your social media success!
- An interactive and engaging 2 hour online course delivered by one of our expert social media trainers
- Training content created by our team of international digital marketing experts
- Course slides provided afterwards in PDF format
What will you take away from this course?
There is a huge demand to learn more surrounding reputation, community and risk management on social media. This 2 hour online course will provide you with the knowledge and skills required to navigate potential negative comments on social media.
Some of our clients
"Very knowledgeable trainer who took the time to really understand our organisation and what we nervous about. There was no reading from slides! Delivered in a very engaging way. An enjoyable course with lots of takeaways which I am applying already. "Digital Marketing Executive
"I've always been held back when it came to using social media because I heard some horror stories, but now I know how to protect myself online I feel excited to get myself out there to help my business reach more customers"Small Business CEO & Founder
We have flexible training options
Open Course
This course is delivered live online with up to 10 other companies joining in the interactivity using generic examples and statistics.
In-house
An in-house option is available if you would prefer the course be delivered specifically to your team. We also provide in-person facilitation if preferred.
Bespoke
We can tailor the course content to your sector or business making the training even more relevant to your audience.
Contact us if you would like more information on our in-house or bespoke options
Who is this course for?
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- Anyone who is responsible for managing social media on behalf of their company or brand
- Those who understand the huge benefits social media can have, but who feel nervous about being exposed to negative comments
- People who would like an understanding of social media policies and guidelines and why they should use them
- Anyone who has been previously affected by negative online comments, and need help getting their confidence back
- Those who want to join another one of our social media courses, but first want to motivate themselves to utilise social media to promote their business
- Graduate to Management level
- Individuals or entire teams
Course Programme
Social Media Policy
- Understand what a social media policy is and what should be included in yours
- Learn why and how social media policies can protect employees
- Understand best practices and what you should be aiming for
- Identify the common mistakes & pitfalls made by brands/clients
Social Media Guidelines
- Social media guidelines overview & best practices
- Master what social media guidelines are and what they mean for you
- Understand the differences between guidelines and policies
- Encourage employees to interact with your company’s pages and share your posts
Risk Management
- An overview of customer service and negative communication management
- Risk and community management best practice
- Discussing the importance of authenticity and consistency across your digital presence
- Understand how to protect your social media accounts from hackers and why
Reputation Management
- An introduction to useful management tools when dealing with negative feedback
- Understand the key principles of GDPR (General Data Protection Regulations)
- Understand social media copyright & plagiarism guidelines
- An introduction to ASA (Advertising Standards Authority)
Book
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Why Choose SocialB?
Don’t just take our word for it
"I really enjoyed the training and learnt a lot. What a fantastic trainer who had a great manner – she was very engaging and very knowledgeable. "Social Media Assistant
"I never realised how social media policies and guidelines worked, but I look forward to feeding what I have learnt back to my team so we can implement this knowledge in-house right away"Marketing Assistant
Any questions?
Send us a message
Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk
