Social Media Marketing For HR & Recruitment Training Course

Discover how you and your team can benefit from a social media training course focussing on the HR & Recruitment sectors.

  • How To Develop, Create & Deliver A Social Media Strategy
  • Improve Your Social Media Presence & Engagement
  • How To Report On The Effectiveness Of Social Media
  • Producing Engaging & Interesting Content To Find Candidates
  • Social Media Policy - Why Your Organisation Needs One
  • Utilising LinkedIn, Twitter & Facebook For HR & Recruitment

Course Programme

Strategy

- Why social media is so important to your business
- Developing a successful yet simple social media recruitment strategy
- Audience breakdown and industry relevancy
- How is social media changing Sourcing, Recruitment Marketing and Employer Branding
- Integrating social media into your day to day activities
- Efficiency – the best and most valuable tools to help manage your social media while still carrying out your day to day work

Creative

- Creating great content – knowing what content to create and how often to post content
- Driving engagement – techniques for maximising audience response and exposure
- Think mobile – do your adverts still look good?
- Relevant case studies including how they are using social media so effectively
- How to deal with negative comments and complaints

LinkedIn

- Setting objectives – for your personal profiles and business page
- Optimising – key areas to consider for optimising your profile and brand presence for Google search results
- How to maximise your target audience engagement levels for recruitment
- How to build your network effectively – creating lists of target companies and setting up saved job searches within your target area/niche
- Using LinkedIn Company pages and groups – what content will you post? Who will create this content – do you need approvals to post to this page?

Facebook

- Setting up your Facebook page correctly
- Business functions – how Facebook can be used to drive awareness and recruitment
- Facebook best practices including how to get engagement on your page (likes, comments and shares)
- Using boosted posts to maximise the reach and engagement of your content

Twitter

- Business functions – how Twitter can be used for recruitment
- How to find your target audience
- Lists – how to use this really valuable tool
- How to find, listen and monitor conversations about your industry, brand and/or area of expertise
- Twitter jargon – hashtags, trending topics and more
- What to Tweet – having a plan in place while being spontaneous at the same time

Spending Money on Social Media

- Finding your target audience
- Using Facebook Ads
- Promoted posts – how to use Twitter Ads
- LinkedIn Paid Advertising

Other Social Tools Available

- Should your organisation be on Instagram, YouTube and Snapchat?
- Using monitoring tools like Hootsuite, Sprout Social, Buffer & Social Booster
- Specialist social recruiting tools – Broadbean, Workable and Interviewing Tools like Skype

Our Recent HR & Recruitment Social Media Course Attendees

Client Testimonials

"Very Insightful! Loads of content and provided lots of ideas that we will implement. "
University of Worcester
"Amy was great - understood our needs and concerns and related it to us well. Today's session was amazing!"
Boohoo.com
"Really great course - lots of food for thought. Group size was perfect for discussions. Well - formatted. Would definitely recommend."
Just Eat
"Very up to date and relevant. Feel like I got a much better insight into the Social Media World and hope to put this to good practice. "
Halmer Recruitment
In-House Training

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Price On Request
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Why Choose SocialB?

- Learn The Essentials In Just One Day

- Network With Delegates

- In-House & Bespoke Options Available

- Industry Expert Tutors

- Central City Locations

- Perfect For Agency Recruiters

Please note that in the unlikely event that you are the only delegate booked onto one of our open courses, the SocialB training team will be in touch with options. Please note that from time to time we may need to move the dates of courses to suit trainers diaries.

Course Overview

With 92% of companies using social media for recruiting and 3 out of 4 recruiters checking candidates’ social media profiles you can see how important the world of social media is to the recruitment and employment industry.

Whilst LinkedIn is the number one social media platform for recruitment, Facebook and Twitter are following in LinkedIn’s footsteps. These networks are proving to be a cost-effective and successful way in which to recruit new staff.

Our social media for HR & Recruitment course is aimed at recruitment consultants and humans resources professionals. Every job search begins online and social media is playing a huge part in the recruitment process from both sides of the equation. Our highly experienced social media trainers will guide you through the most up-to-date social media strategies & content related to your industry.

Course Locations

birmingham Birmingham View Courses
cambridge Cambridge View Courses
manchester Manchester View Courses
milton-keynes Milton Keynes View Courses
your-office Your Office View Courses

Any questions?
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Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk