Find out how to engage customers with social media marketing in the finance and banking industry.
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Many of the world’s leading financial brands and banks are now using social media to interact and engage with customers. Due to the nature of the finance industry, it is imperative that staff are educated on the essentials of social media and how it works. Establishing a social media policy can ensure that staff are aware of guidelines and can portray a consistent brand voice and style across the channels.
The advantages of social media marketing in finance and banking include marketing and advertising opportunities, being more approachable to customers, offering online general advice which is easily accessible and listening to social media to understand what the customer wants from a financial institution today.
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