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James Malysz, River Island

“Really knowledgeable and perfect match for our venture”

Don't Just Take Our Word For It:

“Absolutely fantastic! really gave me some confidence back.”

Gabrielle Gregory, Greene King

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Limited spaces available

A taster from Fuel Your Sales Using Social Media - A course where retail and B2C ecommerce businesses learn how to turn social media followers into paying and returning customers

Create SMART Social Media Goals

The SocialB team have been developing a brand-new training course designed for small to medium retailers and e-commerce businesses. As a digital marketing agency, we have so much experience helping our clients to grow their online sales and use social media as a key channel to drive this. 

We want to share this knowledge, these techniques, and strategies with you and enable you to get the results you want on social media and start seeing profitable results!

  • Have you set yourself realistic and achievable goals for your social media activity?
  • Do you know what you are trying to achieve on social media, and how?
  • Do you want to know more about your social media performance and results so far?

    This course is designed to help you establish a clear purpose for your brand on social media. By understanding what you are trying to achieve, you can then start to map out your objectives and start taking steps towards higher engagement and sales. 


One of the most important things is to reflect on what you’ve been doing so far. This course will walk you through the key steps to conduct your own social media audit and understand the truth behind your current social media results. 


From there, you will then learn how to set SMART goals for your social media activity, enabling you to build an effective, results-driven strategy to generate more sales with social media.

Maryanne Andrews, RI

“Amy was very knowledgeable about our market and needs”

“This course has filled us all with inspiration and lots of ideas”

Heron Foods

Why you should trust SocialB

Helping businesses of all sizes since 2008, we have a flexible way of supporting everyone. Whether you are looking for training, consultancy or to outsource an element of digital marketing, we have a solution for you. However we help, we always focus on return on investment and using the digital channels that will give you results. Our expertise spans across all sectors; B2B & B2C, e-commerce selling products or generating leads for your services business. We pride ourselves on working with niche organisations, making the weird and wonderful accessible to your customers.

Carrying out amazing digital work for our clients daily enables us to train organisations like you with the most up to date and tried & tested information. In a world that never stops evolving, we give you the confidence that our intel is bang up to date.

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“Absolutely fantastic! Really gave me some confidence back.”

Gabriella Gregory, Greene King

By the end of this course, you will have:

  • Established a clear purpose for your business on social media
  • Conducted your own social media audit
  • Evaluated results to identify what has or has not been successful previously
  • Set 3-5 SMART objectives for your business on social media moving forward

Who is it for?

  • You should have some knowledge and experience using social media platforms for a retail/e-commerce business
  • We would recommend this course for a business that has been using Facebook or Instagram for business for at least 6 months so that you have some data/past social media activity to compare 
  • Basic understanding of Facebook and Instagram including how to post, how to set up a profile, and how to navigate the platform

What do you need in place to get the most out of this course? 

If this sounds too basic or advanced...

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More about your trainer

Ed Goodman is a Digital Marketing Trainer at SocialB, delivering a range of open and in-house courses for our clients. From strategy to campaign management, customer service to HR, Ed has trained a range of teams and individuals to create and implement effective digital and social media strategies. Ed has delivered SocialB courses in locations stretching across the UK from London to Glasgow and overseas to Saudi Arabia.


Ed has a passion for social media and its power to connect people, start meaningful conversations, and enable brands and businesses to engage on a human level with their customers.

  • Retail businesses that sell online via social media or an e-commerce website
  • Businesses that want to increase sales from social media marketing
  • Anyone involved in planning social media strategies as well as implementing/managing them

"Every delegate I meet has their own social media story to tell which, when coupled their new knowledge from our time together, presents a new light behind their eyes and an excitement to put it to work. My enjoyment comes from seeing the new engagement that follows the course. On top of this, I love the diversity of the organisations I am lucky enough to work with, covering public, private and charity sectors."