SocialB were asked to provide a talk to the farming industry at the NFU’s national conference.
Lynsey, CEO of SocialB provided a 30 minute insight in to how the farming industry could benefit from using social media.
Details of the talk can be found here http://www.slideshare.net/lynseysweales/feb-2013-conference-twitter-20-mins
Social media is starting to have a real impact in the farming sector, so much so that the hashtag #nfu13 was trending worldwide on both days. The conference hashtag was mentioned in 25,811 tweets during 27th and 28th February 2013. It trended number one Worldwide and in the UK reaching 2.21 Million people.
Through Lynsey’s talk the press were keen to ask questions and the subject of social media in the agri sector was covered widely with comments from SocialB
Farmers Guardian – Agricultural Industry urged to embrace social media
Agra-net.com – Farmers encouraged to utilise social media
Farmers Weekly (yet to be published) and Lynsey was also interviewed by BBC Radio Four Farming Today