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The City Magazine ask CEO’s expert opinion on Protein World’s controversial ‘Beach Body Ready’ campaign

The City Magazine approached CEO Lynsey Sweales for her expert opinion both common social media mistakes made by brands, and on Protein World’s controversial viral marketing campaign which posed the question, ‘Are you beach body ready?’.

Read the full article on page 32 of The City Magazine’s July issue and see Lynsey’s insights into what Marketing Magazine called “one of the most effective and innovative pieces of brand marketing in living memory.”

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