Our Team

Our team have been handpicked based on their exceptional experience and knowledge they can offer our clients.

Lynsey Sweales CEO SocialB

Lynsey Sweales, CEO & Digital Marketing Strategist

Having worked in digital marketing for over 17 years on both the strategic delivery side and training side I’m very lucky to have worked with some of the worlds leading brands. I love nothing better than using my technical knowledge and hands-on experience to help global organisations grow their business in international markets alongside helping smaller brands on the next step of their digital journey of success.

As well as delivering training & talking at international conferences for SocialB clients I’m also very privileged to be a Google Partner Trainer for the Google Digital Academy, which as part of the Google Masterclass program delivers training on all aspects of the Mobile Masterclass and Brand Solutions at Google offices across EMEA.

Outside of work you will find me in the great outdoors wild camping, skiing, surfing or scuba diving.

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Ellie Bougie-Smith Digital Marketing Manager SocialB

Eleanor Bougie-Smith, Digital Marketing Manager

I have been with SocialB for 4 years, leading clients through training and management to help fulfil their digital marketing objectives. I currently lead the Digital Marketing team whilst overseeing all client accounts in PPC, SEO, Social Media, Email Marketing and Content Management. Working at SocialB has given me the chance to work with various industries, both from global corporate businesses to small start-ups. As well as managing the digital team, I also regularly train clients through our SocialB in-house social media and digital courses and speak at large scale conferences around the UK.

I am fully Google Qualified and Bing Advertising Qualified which helps me keep on the ball when it comes to the ever-changing digital landscape.

My favourite part of daily life in SocialB is working with my brilliant team and watching them learn and grow within the company!

In my spare time, I’m also studying Japanese language (むずかしい !) – I am a self-confessed Japanophile through and through, with a keen interest in Japanese film, music and, most importantly, food. On my desk, you’ll mostly find miniature figurines of popular Japanese characters and charms. I have too many things I enjoy to have one single favourite but I am obsessed with modern day pop culture (you just need to take one look at my Twitter account) and how music, film, television and celebrity can go viral online through sheer hype and clever marketing tactics. I could literally write a thesis on this subject – maybe one day I will.

Karaoke song: Shania Twain – That Don’t Impress Me Much

Read Eleanor’s blog posts

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Paul Hogg Digital Marketing Executive SocialB

Paul Hogg, Digital Strategy & Development Lead

At SocialB, I work as the Digital Strategy & Development Lead. This involves working alongside my colleagues to help develop our new clients’ strategies whilst maintaining my own hands-on SEO, PPC and CRO client work, and helping to develop SocialB’s technologies (e.g. implementing automation tools, researching new analytics tools, setting and measuring company KPIs, etc).

My favourite thing about working for SocialB is the open and flexible working environment, no idea is too ambitious or outside the box to bring to the table!

Throughout my 4 years of working in digital marketing, I’ve worked with a wide range of businesses, from 4×4 parts & accessories to builders merchants to daylighting system retailers. Having worked on over half a dozen E-commerce websites and over a dozen lead generation websites, my experience ranges from the niche to the traditional, both big and small, national and international. I am also fully Google and Bing-qualified.

Outside of the office, I enjoy playing guitar and drums, reading, and chasing around after my crazy(!) new puppy.

Favourite Radio Jingle: Mattressman

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Tom Fleetwood, Digital Team & Client Lead

I joined SocialB in 2017 and currently work as Digital Team & Client Lead, overseeing the digital work for our diverse range of clients. Prior to this, I spent a number of years working in-house as a marketing assistant for a British heritage brand.

I have a degree in Multi-media Journalism which comes in handy for all manner of content creation and campaign ideas. I am also fully Google qualified.

The most rewarding part of working for SocialB is developing strong partnerships with our clients that help to drive their businesses forward.

In my spare time, you’ll find me dressed in lycra, cycling the country lanes of England or on foot running. I’m planning to run my first full marathon

this year!

Favourite mode of transport: Bicycle

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Beth Blake Digital Marketing Executive SocialB

Beth Blake, Digital Marketing Executive

I joined SocialB’s digital team in 2017, having spent three years as an in-house marketing executive for an independent consultancy firm, and more recently an international e-commerce solutions company.

I studied Business Management at university, which has come in handy when understanding some of the challenges faced by our varied client base. I’m currently working towards passing all of the Google Exams and learning (or trying to learn!) Mandarin.

My favourite thing about working for SocialB is the variety of what we do, and the way that as a team we apply our understanding of digital marketing to help clients from such a wide range of weird and wonderful industries.

Outside of work you’d normally find me in a coffee shop, or reading, or both. I also make myself go to the gym sometimes.

Favourite band: The Cat Empire!

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Oscar Knights Digital Marketing Executive SocialB

Oscar Knights, Digital Marketing Executive

I joined SocialB in late 2017 as a Digital marketing executive having previous been working in-house for an independent finance company and Warner Music. I have a background of working on international campaigns as well as more localised offline and digital campaigns.

I graduated from Bucks New Uni in 2016 with a degree in Audio and Music production, whilst I may not have put my degree to direct use it has certainly come in use for the more creative projects. I’m currently working my way through the Google Exams as well as attempting to become the greatest DJ the world has ever seen…

My favourite part of working at SocialB is watching our work help business grow as well as being part of an incredibly social team!

When I’m not in work I will most likely be sailing in the summer months and skiing in the winter months. Any time I have free from these I’ll be making new music!

Favourite Thing: Sitting on Vilanculos beach sipping a beer

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Jaison Dobbs, Digital Marketing Executive

At SocialB I am a Digital Marketing Executive, working with the Digital Team, We work on many digital aspects for our clients, including PPC, SEO, Email and Social media marketing.

I have worked in a Marketing role for the past 3 and a half years and I am currently studying for an NVQ Level 3 qualification in Digital Marketing. I also studied at the University of Portsmouth and gained a Degree in Entertainment Technology BSC (Hons).

I enjoy the mixture of both creative and logical work that is undertaken in my role. I very much enjoy seeing a company grow from strength to strength over time.

In my free time, I perform in an Amateur dramatics group, I bake, do gardening and travel; my favourite place that I have visited is Texas, USA. I also spend my free time walking my dog, reading up on True Crime cases and listening to true crime podcasts. Finally, I like working on collaborative low budget film work with my friends.

Favourite podcast: My Favorite Murder.

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Pooja shevade photo

Pooja Shevade, Digital Marketing Executive

I have been with SocialB since December 2015 and have enjoyed working with clients across all aspects of digital marketing. I like to focus on getting the best ROI for the client and have an affinity for data and numbers. Conversion Rate Optimisation, Paid Search and SEO interest me the most and I can happily spend hours analysing clients’ analytics data to derive actionable insights.

My previous experience includes working with clients in sectors ranging from software to automobiles and insurance. I have worked on both client and agency sides and this has helped me to understand, communicate and manage expectations better for all involved parties.

I have two tiny munchkins who are my world. In my spare time (I am kidding! With two little ones who has spare time?!? 😊) I like trying out new recipes and listening to music and dancing.

My all-time favourite movie is “One Fine Day” (George Clooney sigh!) and I am a die-hard fan of the TV series “Grey’s Anatomy”

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Charlotte Travers Training Manager SocialB

Charlotte Travers, Training Manager

Joining SocialB as Training Administrator, I have worked across many roles within the department. I now focus my time on long-term training relationships as well as new business development across the whole business. Ensuring each customer gets a great first impression of SocialB is very important to me.

My background is in sales and recruitment and I have a BA in International Business with French.

We all work so closely at SocialB and my favourite part is finding the next great team member and seeing them smash it!

In my spare time, I collect handbags, blazers and parking tickets.

Favourite Karaoke Song: Macy Gray – I Try

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Lottie Smith Sales and Training Coordinator SocialB

Lottie Smith, Sales and Training Coordinator

At SocialB I play a key role in coordinating new business relationships for the training department, working predominantly on bespoke and in-house courses, as well as coordinating consultancy projects. I ensure the smooth running of all courses and constantly help to develop all elements of our training to ensure SocialB are delivering the most relevant and highest quality courses available. With a strong focus on customer care and a strong background in sales, I am always dedicated to your customer journey with SocialB.

I am currently studying for a degree in Business Management in Marketing and am always excited to apply new skills and knowledge to my role with SocialB.

My favourite part of being at SocialB is working with new exciting companies and delivering great outcomes for our clients.

When I’m not in the office i’m normally strength and conditioning training and drinking tea in bed.

Favourite Film: The First Wives Club

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Aleksandra Tsoncheva Office Administrator SocialB

Aleksandra Tsoncheva, Office Administrator

At SocialB I am part of the training team, working alongside Charlotte, Lottie and our social media trainers to organise and run training courses, webinars and other events. My responsibilities also include providing administrative support for the team and ensuring efficient operation of the office.

Originally from Bulgaria, I pursued a university degree in EU law at a Dutch university, after which I moved to the United Kingdom. I’ve been working as an administrator ever since, first for a law firm before eventually joining SocialB in 2017.

I love the organisational aspect of my job, however, I also very much enjoy working on a variety of creative projects.

In my free time, I really enjoy going to the gym, going for coffee, reading books and discovering new places to eat but my all time favourite is definitely being creative – whether it’d be drawing, painting or just doodling!

Fave series quote: Treat Yo Self! (Parks and Recreation)

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edwina mullins photo

Edwina Mullins, Partner & Social Media Trainer

Edwina is a digital marketing and social media expert with experience across many sectors. Since moving into digital marketing, her diverse knowledge proves invaluable for creating innovative online solutions for clients. Edwina has worked with Global brands such as Syngenta, Engie and Thomson Reuters.

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Simon Badman Partner & Social Media Trainer SocialB

Simon Badman, Partner & Social Media Trainer

It’s great to be part a part of the SocialB family as Partner and Trainer. When I came on board in 2012, there were a lot less of us, but it’s been an amazing journey, training and working with some incredibly well-known brands along the way. My background has been a mixture of marketing, digital, and training, spanning well over 25 years. As well as qualifications in adult teaching and online education I’ve also got qualifications in Google Adwords.

At SocialB, I live for that “Aha” moment, when one of our training clients not only grasps what they’ve discovered on our courses but feels confident to apply and implement it.

Outside of work, I’m involved in several local and community projects, including overseeing a business network. I love playing sport and playing the guitar, usually not together though.

Favourite comedian – Milton Jones

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Amy Hobson, Partner & Social Media Trainer

I have worked with SocialB as a Social Media and Digital Marketing Training Partner since 2015. After completing my degrees at Keele University and the University of Birmingham I am very lucky to have had over 20 years varied experience working with many different industries.  My expertise, however, is marketing and business development with a particular focus on franchising and retail.

I love training and my favourite part of any training course is seeing the “light bulb moments” when the delegates start to understand how digital marketing works and how they can apply it to their own business to really make a difference.  Knowing that our delegates leave the course armed with the knowledge and a plan to make positive changes is very rewarding.

I am a mum of four active boys (and a Cavapoo) and am a keen walker.  In 2018 I am taking part in the #1000miles challenge where I am walking 1000 “boots on” miles and have walked up Scafell Pike and Snowdon in the last 12 months.

My favourite quote is “Never put the key to your happiness in someone else’s pocket”.  It reminds me that happiness comes from within and to be truly happy you have to love and respect yourself so you can take control of your own destiny.

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Ed Goodman Partner & Social Media Trainer SocialB

Ed Goodman, Partner & Social Media Trainer

Ed has a passion mentoring and training start-ups and small businesses to help achieve their goals; over 10,000 have benefited from Ed’s knowledge. His experience with larger organisations including Barclays, Sage, Intuit and Google clearly demonstrates his breath of knowledge and experience in the business world. With Ed’s years of experience along with the first-hand experience of using social media, he enjoys sharing his insights and knowledge within our social media training courses.

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Cheryl Vrinten, SEO Executive

Work at SocialB for me focuses on SEO and content writing. With 18 years experience in the ever-changing world of SEO, I’ve seen many ‘strategies’ come and go, from when SEO was in its infancy to the powerful marketing tool it is today.

Working with both local companies and large national businesses, helping to increase their organic visibility to drive traffic, I still get a kick out of SEO when even the smallest of changes can make biggest of differences.

Outside of office hours, I enjoy running and twice weekly boxercise classes, which all help me to keep up with my three children.

My favourite all-time song is ‘We Built This City’ by Starship, which takes me back to SEO – How? Read this blog

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Mary Floate, Content Executive

I have worked with SocialB on a freelance basis since 2016, creating content for a wide variety of clients across a broad range of industry sectors. From informative and interesting blogs to company-specific copy, the content I create supports SocialB’s marketing strategies.

Prior to joining SocialB, I worked for a variety of clients, creating original copy to engage the target audience. I am a passionate and creative writer and have produced high-quality content for a range of digital and print platforms.

I enjoy the variety involved in content creation. No two clients are the same and being able to translate an organisation’s brand and ethos into interesting and engaging copy is a challenging, yet rewarding process.

When I’m not scrunched up on the sofa with my laptop, I’m out, stretching my legs. I’m a regular runner and practice several forms of yoga.
My all-time favourite song is Black by Pearl Jam and I love a Netflix series binge.

could this be you

Could This Be You?

Here at SocialB we look for ambitious, innovative, enthusiastic people with a raw passion for great results as well as knowing the true meaning of teamwork.

We are a small and eager team who always help each other to develop fresh and bold strategies to get the best results for customers and clients alike.

If that sounds like you, then we would love to hear from you.

Email Us Your CV