Audit Services

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What Is an Audit?

In simple terms, an audit is where we go through your website or social media with a fine-tooth comb and try to unearth any areas that could be improved. Sounds a bit daunting, having someone else rifle through your business like that, but it’s a sure-fire way to improve your platform and get those conversions rolling in. We’re experts, after all, and we work on websites, social media and SEO all day, every day (seriously, we live and breathe this stuff). So it’s safe to say we know how to get things done. After we’ve taken a deep dive through your current output we’ll deliver to you an in-depth analysis, jam-packed with findings, recommendations and suggestions that will take your platform from “ok” to “oh wow!”.

Why Do You Need an Audit?

An audit will let you know which areas to focus on and how to get the results you want, getting you to the top of that ladder. In other words, as long as you know where you want to be, audits will give you the tips and insights you need to get there.

Without an audit, you run the risk of getting lost and wasting a lot of time to get nowhere. Audits can only give you positive results – they provide lots of useful information and help you understand what it means (So no need to be nervous about the results, with an audit the only way is up). By using this information you can then develop your own unique strategies, and take your business to the next level.

If you’re interested in a website or social media audit, it means you are already on the right track to turning your business into the success you always knew it could be. We can help you do this by looking at every single thing on your website and social media accounts and tell you what’s working and what’s not worth your time. After we analyse everything we’ve found, we’ll tell you what you can do to make them perform better and increase those all-important conversions.

Some of our clients

Client Testimonial - NFU Head of Communications

“A detailed and thorough audit which gave us much food for thought! We felt ready to implement and analyse going forward.”

Social Media Audit

A social media audit will help you measure the impact of your social media strategies and stay on top of your online presence. To perform a social media audit we’ll look at your current output in detail, including your posts, followers, engagement rates, comments and likes. Then we’ll analyse every single one of those things to understand your customers and what would work best for them. In the end, what you’ll want to know is if your efforts are working or if you’re spending too much time on the wrong thing. A social media audit can tell you just that.

You might be thinking you’re using everything on social media as best as you can, but that’s not always the case. Platforms constantly add new features and change algorithms, it can be hard to keep up with all the updates. That’s where we come in. We can look at all of your social media accounts and help you understand how to turn them into what everyone’s talking about, showing you what else you can do and what you need to do more of.

Website/SEO Audit

A website audit involves analysing a whole bunch of things, including your page performance and search visibility. It’s like a check-up for your website to find out where your strengths and weaknesses are, and identify opportunities where you could be maximising conversions.

Website audits not only evaluate the website’s content but also it’s technical performance. Our website audit involves looking through the lens of conversion rate optimisation (CRO) This is essentially making sure that your customers have the smoothest journey possible, and makes sure that people who just came for a look, end up converting.

We’ll also look at mobile-friendliness, current rankings, meta tags, navigation, accessibility and many more for you to be able to build a strategy around, increasing your website traffic as well as your sales. When we’re done looking into everything we can, we’ll deliver our in-depth (yet easy to digest) report on our findings, along with a meeting or phone call to explain it all.

After a website audit from SocialB, your site will be better than it’s ever been, so get ready to climb to the lofty heights of the front page and pull in more conversions than you can shake a SERP at.

Client Testimonial - CIEEM Stuart Parks - Head of Membership and Marketing

The digital audit delivered by the team at SocialB has been invaluable in helping us to make sensible business decisions regarding our approach to digital communications. The digital ‘world’ provides so many options that it can be hard to see where to prioritise efforts when trying to formulate a strategy. The SocialB team’s straightforward approach meant that we could see what we were already doing well, where we could improve, and which areas needed to be developed to maximise our impact. They kept our expectations of growth realistic and greatly assisted us in making the most of our modest capacity and budget.

We are already seeing significant increases in audience engagement and feel much more confident to try different approaches to our digital comms activity now we have a better idea of what ‘good’ looks like – and how to measure it! It would be fair to say that our expectations are modest as we have a very small comms team – the focus provided by the audit and the follow-up discussions has allowed us to prioritise areas that will give the best return.

The team have always been friendly, approachable, knowledgeable and professional. It quickly felt like the team delivering the audit and follow-up work were just remote members of our team rather than external consultants. We like that collaborative approach.