Advanced Social Media Training Course Online & Face to Face

Executing & Measuring Your Social Media Strategy
Why Brand Value & Consistency Matters Across Social Media
How To Increase Engagement On Social Media Platforms
An Introduction to Social Media Advertising on Twitter, Facebook & LinkedIn
Monitoring, Analytical & Measurement Tools For Social Media & Understanding ROI

Why & How Business Blogging Can Grow Your Business
Reputation Management & How to Deal with Negative Social Media
How To Create A Social Media Policy & Risk Management
Delivered as 4 x 2-hour live online sessions each week (plus you will have access to the recordings)
Exclusive access to an online private group of peers thats supported by our digital experts

Why Choose SocialB?

Course Overview

This live online social media advanced course (delivered as 4 x 2-hour sessions) will provide you with all the tools and skills you need in order to build upon your existing social media knowledge and achieve successful results, using the latest statistics, examples and case studies from Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and Snapchat. You’ll learn how to step up your content to the next level and whether you should be putting budget behind your posts with social media advertising. Social media monitoring and analytic tools for measuring are essential at this level in order to report how effective your social media efforts are and gain valuable insight to feed into your marketing.

We talk in simple, plain language and have carefully designed the course for anyone already using social media who is interested in developing a more in-depth understanding of advanced social media strategy to enhance and grow their business.

To get the maximum benefit from this advanced course attendees should have an existing knowledge of social media on which to develop their skills further or have attended our beginners social media course.

Course Programme

Advanced Strategy

- Trends and keyword research – optimising your strategy
- Building your brand image
- Brand consistency – the importance of having an integrated strategy
- Execution of strategy
- Tools and tactics to maximise engagement

Social Media Platforms

- Take your social media platforms to the next level
- Increase engagement on your Facebook, Twitter & Instagram
- An introduction to advertising on Twitter, Facebook & LinkedIn

Monitoring, Measurement & Analytics

- Basic analytics - understanding most common metrics of each platform
- Facebook Insights, Twitter & LinkedIn Analytics
- Google Analytics and how to identify exactly where your audience comes from
- Understanding ROI from social media
- Monitoring and Analytics tools – from small companies to large firm, which programme would be best for you?

Blog

- Why blog?
- Maximising your blog for search
- Understanding the influential bloggers and insights into how to approach them
- Blogging and vlogging
- How to create engaging and shareable content