Social Media Advanced One-Day Training Course

Social Media Advanced One-Day Training Course

Our advanced social media course will give you the knowledge and strategic ideas to take your businesses social media to the next level and the tools to measure your success.

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  • Executing & Measuring Your Social Media Strategy
  • Why Brand Value & Consistency Matters Across Social Media
  • How To Increase Engagement On Social Media Platforms
  • An Introduction to Social Media Advertising on Twitter, Facebook & LinkedIn
  • Monitoring, Analytical & Measurement Tools For Social Media & Understanding ROI
  • Why & How Business Blogging Can Grow Your Business
  • Reputation Management & How to Deal with Negative Social Media
  • How To Create A Social Media Policy & Risk Management

Course Programme

Advanced Strategy

- Trends and keyword research – optimising your strategy
- Building your brand image
- Brand consistency – the importance of having an integrated strategy
- Execution of strategy
- Tools and tactics to maximise engagement

Social Media Platforms

- Take your social media platforms to the next level
- Increase engagement on your Facebook, Twitter & Instagram
- An introduction to advertising on Twitter, Facebook & LinkedIn

Monitoring, Measurement & Analytics

- Basic analytics - understanding most common metrics of each platform
- Facebook Insights, Twitter & LinkedIn Analytics
- Google Analytics and how to identify exactly where your audience comes from
- Understanding ROI from social media
- Monitoring and Analytics tools – from small companies to large firm, which programme would be best for you?

Blog

- Why blog?
- Maximising your blog for search
- Understanding the influential bloggers and insights into how to approach them
- Blogging and vlogging
- How to create engaging and shareable content

Reputation Management

- Reputation management – how to deal with negative communication
- Common/useful management tools

Risk Management

- Social Media Policy
- GDPR – General Data Protection Regulation
- Common mistakes and pitfalls made by brands
- Time management

Testimonials

"Very detailed, relevant course and polite teacher who answered all questions. Great that it was organisation specific. Good mix of content. "
Leeds City College
"Great course! The trainer was so knowledgeable and I have learnt so much - what an insightful day!"
Winser London

Book

11 Jan 2018 9:30am - 5:00pmBirmingham Early Bird: £539.10+VAT

If booked before 21 December
(Normally: £599+VAT)

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18 Jan 2018 9:30am - 5:00pmLondon Early Bird: £539.10+VAT

If booked before 28 December
(Normally: £599+VAT)

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24 Jan 2018 9:30am - 5:00pmManchester Early Bird: £539.10+VAT

If booked before 3 January
(Normally: £599+VAT)

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01 Feb 2018 9:30am - 5:00pmMilton Keynes Early Bird: £539.10+VAT

If booked before 11 January
(Normally: £599+VAT)

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07 Feb 2018 9:30am - 5:00pmBirmingham Early Bird: £539.10+VAT

If booked before 17 January
(Normally: £599+VAT)

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20 Feb 2018 9:30am - 5:00pmLondon Early Bird: £539.10+VAT

If booked before 30 January
(Normally: £599+VAT)

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27 Feb 2018 9:30am - 5:00pmManchester Early Bird: £539.10+VAT

If booked before 6 February
(Normally: £599+VAT)

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01 Mar 2018 9:30am - 5:00pmCambridge Early Bird: £539.10+VAT

If booked before 8 February
(Normally: £599+VAT)

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02 Mar 2018 9:30am - 5:00pmBirmingham Early Bird: £539.10+VAT

If booked before 9 February
(Normally: £599+VAT)

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07 Mar 2018 9:30am - 5:00pmLondon Early Bird: £539.10+VAT

If booked before 14 February
(Normally: £599+VAT)

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21 Mar 2018 9:30am - 5:00pmMilton Keynes Early Bird: £539.10+VAT

If booked before 28 February
(Normally: £599+VAT)

Book Now
28 Mar 2018 9:30am - 5:00pmManchester Early Bird: £539.10+VAT

If booked before 7 March
(Normally: £599+VAT)

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18 Apr 2018 9:30am - 5:00pmLondon Early Bird: £539.10+VAT

If booked before 28 March
(Normally: £599+VAT)

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25 Apr 2018 9:30am - 5:00pmCambridge Early Bird: £539.10+VAT

If booked before 4 April
(Normally: £599+VAT)

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26 Apr 2018 9:30am - 5:00pmManchester Early Bird: £539.10+VAT

If booked before 5 April
(Normally: £599+VAT)

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Course Overview

This one-day social media advanced course will provide you with all the tools and skills you need in order to build upon your existing social media knowledge and achieve successful results, using the latest statistics, examples and case studies from Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and Snapchat. You’ll learn how to step up your content to the next level and whether you should be putting budget behind your posts with social media advertising. Social media monitoring and analytic tools for measuring are essential at this level in order to report how effective your social media efforts are and gain valuable insight to feed into your marketing.

We talk in simple, plain language and have carefully designed the course for anyone already using social media who is interested in developing a more in-depth understanding of advanced social media strategy to enhance and grow their business. This course is conducted at our training centres in London, Birmingham, Manchester, Milton Keynes, and Cambridge.

Who Should Attend This Course?

This course is designed for anyone connected to a business wishing to leverage the power of social media marketing to increase their business performance. To get the maximum benefit from this advanced course attendees should have an existing knowledge of social media on which to develop their skills further or have attended our one-day essentials course. Previous attendees have included small business owners, marketing executives, directors, entrepreneurs, civil servants to global brands from backgrounds as diverse from farming to airlines.

Course Locations

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Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk