The Tech industry is a very competitive landscape. With more and more rival tech companies vying for the attention of potential new customers on digital channels, it can be difficult to reach your target audience and most importantly those decision makers.
You may be looking to establish a strong sales pipeline, or enhance your digital presence, or perhaps you’re looking for guidance on the next steps to grow your business, maybe you simply want to generate more leads. If so, speak to SocialB, a specialist agency for technology brands.
We have experience of working with a variety of SMEs and multinational corporations that specialise in
IaaS – Infrastructure as a Service
PaaS – Platform as a Service
SaaS – Software as a Service
Manufacturers of Tech Products
Together we discuss your business objectives and create measurable goals for easy evaluation of the campaign. With a detailed and agile marketing strategy focused on your sales funnel, we look at every part of the customer journey to generate more qualified leads and increase Return on Investment.
Tech Marketing Strategy
Fundamental to any successful marketing of technology products or services is creating, implementing and developing the right strategy. No two tech companies are alike and your target audience will depend on your sector. This is why it is essential to have a bespoke marketing strategy that is aligned with your business objectives. We’ll work closely with you to really understand your business and together we’ll establish measurable goals to ensure your marketing stays on track.Need help with Marketing Strategy?
Tech companies strive for a reputation for innovation and often look for an attractive and dynamic website to reflect this. However, it’s important to always prioritise usability over appearance. To convert website visitors into leads it’s essential to avoid any obstacles to the user experience, creating a clear customer journey to find the information they desire and navigate through a simple conversion process. Of course, your website will also need to be responsive, mobile-friendly and quick to load to satisfy both users and search engines.Could your website be working harder for you?
Search Engine Optimisation (SEO)
With potential customers beginning their research with search engines to find a solution to their problems, SEO continues to be a main ingredient in an effective marketing strategy. You’ll need a strategy that makes your company more likely to appear in front of your ideal customers. Our SEO experts conduct in-depth keyword research, develop your backlink profile and optimise pages to appeal to both users and search engines equally. SEO is a long term strategy that has the power to drive more relevant traffic to your site while reducing your cost per lead.Looking for an SEO audit?
Paid Search Advertising (PPC)
Our PPC experts are Google Ads qualified to provide specialist PPC Management Services for tech companies. Whether you want to review and enhance an existing campaign or devise and implement a brand new strategy, we have the expertise. A retargeting campaign also offers an opportunity to focus on users that have already shown interest by previously visiting your site, dramatically increasing the likelihood that they will convert.Spending too much on PPC? Talk to our experts
Your potential customers most likely have a problem and are looking for a solution. In most cases, they will turn to Google and other search engines for the answers. In the tech world, potential customers need a reliable source of information. By creating unique, helpful and educational content such as blogs, ebooks, reports and case studies, your brand is seen as a trusted source and the “go-to” when ready to purchase. Our experienced team can optimise this informative content for increased visibility, along with repurposing it for email campaigns, social media posts and much more.Click Here
Email Marketing can be a potent tool for tech companies. Extremely cost-effective, it can forge stronger customer relationships, improving customer retention and brand loyalty. From new tech companies to established software companies, we’ll help you grow your email list and segment the data to get the right message in front of the right people at the right time. Email marketing can also offer incredible ROI when executed correctly, nurturing leads along their journey and delivering more receptive leads to your sales teams.Want to improve your click through rates?
Social Media Management
Social media has become an integral part of our lives, be it personal or work. Half of buyers use LinkedIn during the decision process of purchasing B2B products and services, while more than three quarters depend on their network for advice and recommendations. Our experienced team can increase your presence and credibility, enhancing the perception of your business as a leader, together with generating leads through paid ads.Could your social media be generating more revenue?
Tech buyers, business leaders and decision makers are relying more and more on the shared experiences of those considered experts in their field that they respect and trust. As the noise of competition grows ever louder, partnering with influencers can set you apart from the rest. Our experienced team can help you identify buyers, create personas, strengthen credibility and recognise industry experts, publications and other key influencers.Want to Build Reputation with Influencer Marketing?
Talk to the Experts
A well-structured marketing strategy is vital for technology products and services companies to generate leads and grow. Whether you’re in Cyber Security, FinTech, IaaS, PaaS, SaaS or On-Demand the list of competitors selling similar tools is growing all the time. For more advice on creating a successful marketing strategy, speak to SocialB, a specialist agency for technology brands.