What is Pay Per Click (PPC)?
PPC or ‘pay per click’, is simply search results that you pay for, as the name suggests you pay for each click. Unlike SEO marketing, PPC is the fast track way to get your products and services displayed in the search engine results and start driving traffic to your website immediately. With PPC you have more control over your spends and can decide how much budget you want to allocate to your campaigns on a daily or monthly basis.
How Can SocialB Help You With Your Pay Per Click Marketing?
Our approach to digital marketing is data-driven and ROI based. We strive hard to make sure you are getting the worth of every penny you spend with us. This trickles down to our Paid Search Services as well. We offer a wide variety of services across search and social platforms with a clear focus on generating a positive ROI for all our clients. Our Paid Search Services include:
Our team of Google qualified professionals have hands-on experience in managing campaigns for search, display and shopping ads. We will work on your PPC Account to make sure that the ad copy, landing page, quality score and all important metrics the paid campaigns are fine-tuned for optimum performance and results.
Our PPC experts can help you write creative text ad copy and set up and manage your Search campaigns for text ads shown in Google’s Search Results.
Display Ads and Remarketing
Our team also works on creative image ads to help you contextually target customers on the Google Display Network (GDN). This also ties up with our display ads in remarketing campaigns to help you make the most of returning visitors to your website.
Google Shopping Ads
If you are an e-commerce company looking to boost your online sales, we can help you set up and run Google Shopping Campaigns. These campaigns work on product listing ads. Our experts have helped clients increase conversions and generate higher revenues at optimum costs in varied business sectors.
We have Bing Ads qualified professionals who can help you target customers on Microsoft’s Bing Ads Platform. This works similar to the Google Adwords Campaigns.
Paid Social Ads
If you want to reach out to your customers on social networks like Facebook, Twitter, LinkedIn and Pinterest, we can set up targeted PPC campaigns for these channels.
PPC Review And Audits
Our team can help you to analyse your existing campaigns to understand how well they are performing and unearth opportunities where we can help you to improve and grow.
Google’s emphasis on having mobile-friendly sites is increasing daily. We can help you analyse how mobile fits into your overall marketing strategy to create a seamless cross-device experience for your customers. Our experts can help with a mobile campaign set up, optimisation and analysis for best ROI for your business.
If your business operates across different geographies, our team has the expertise to run multilingual PPC. We also have experienced translators at hand to help us achieve the best outcomes for your business.
Why Choose SocialB for PPC?
We believe in providing a complete service to all our clients. We can help you right from building your PPC strategy through to reporting on key PPC metrics.
Our team will set up multiple meetings and calls with you to thoroughly understand your business and USP and to tailor a PPC Campaign that meets your business objectives, to give you the results you desire.
Once the strategy is agreed upon, our qualified experts will either create new campaigns from scratch or work with your existing account to obtain the desired outcome.
We are an ROI driven agency and believe data is the backbone of all our digital marketing efforts. We will set up conversion tracking on your website to track all conversions right from sales to forms filled to resources downloads. Every conversion that matters to your business will be tracked. Once this is running properly, our PPC campaigns will be optimised to achieve maximum conversions with the best ROI for your business.
We will continue to optimise and test your campaigns on an ongoing basis. This will include multiple variations of ad copy, changes to keywords, bids and any other changes that can help us improve click-through rates CTRs, drop the cost per clicks CPCs or improve other key metrics.
Our in-depth reporting and regular updates through calls or face to face meetings give you an in-depth insight into your PPC campaign performance, things we have done, what worked, what didn’t and how have key metrics improved ( or not) and why. Our reports are complete with relevant data and actionable outcomes.
Our PPC experts stay up to date with relevant industry happenings and regularly blog on latest trends and tips for Paid Search Marketing. You can view our latest PPC blogs to see what they are writing about.
Is your PPC performance delivering the right results for you? If you’re unsure, speak to us today to discuss how you could get the most out of your campaign and achieve a better return on your ad spend. We only charge a management fee for our services on all paid search platforms and we can guarantee that all accounts will be managed and reported on by approved Google qualified professionals.