- Why Use Social Media & What Are The Driving Forces Behind It
- Where & How To Start Using Social Media For Business
- The Key Features To Create A Successful Social Media Strategy
- How To Set Up & Use Key Social Media Platforms - Facebook, Twitter & LinkedIn
- An Introduction To Visual Social Platforms - Instagram, Pinterest, YouTube & TikTok
- What Content To Create For Your Business On Social Media
- Delivered as 4 x 2-hour live online sessions each week (plus you will have access to the recordings)
- Exclusive access to an online private group of peers thats supported by our digital experts
Social Media Course Overview
Our live online social media beginners course (delivered as 4 x 2-hour sessions) gives attendees a basic and clear understanding of the core social media platforms and how to get started using social media for business.
We deliver our courses in a language that everyone can understand from beginners to those with a general knowledge of social media.
We provide real examples using case studies and explain the strategies behind successful social media campaigns from a wide range of brands. We carefully tailor our beginners course to ensure that all attendees can develop their knowledge of social media and implement our strategies and recommendations to enhance and grow their business.
This social media beginners course is for any employees connected to a business that has an existing presence or wants to begin using social media for business. Maybe you’re not getting the engagement you expect, then our Beginners course can get you back on track.
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An Introduction to Social Media For Business
- Social media use and growth in the UK and globally
- How social media relates to your business
- Social media facts you just can’t ignore
- Finding social media opportunities and being aware of the threats
- Learn where and who your audience are and how to target them
Social Media Strategy
- Setting your goals
- Getting started with your social media strategy
- Why SEO relates to social media
- Developing your brand tone of voice
Social Media Platforms
- An overview and introduction to the most popular platforms of Facebook, Twitter & LinkedIn
- How to set up and optimise your business social media profiles
- Learn to find your way around each platform and how to use each interface
- Social media best practices – basic dos and don’ts
- An introduction to visual social media platforms of Instagram, Pinterest, YouTube & TikTok
- Introduction to creating engaging content that works for your business and for each platform
- Case Studies of successful social media campaigns
All attendees receive a digital certificate, a digital copy of the course material and three months post course support.
This course is delivered live (but you can watch the recordings if you wish to catch up as 4 x 2 hour sessions.
"The course has given me lots of food for thought- very informative!"Elizabeth Bradley, English Tapestry
"I thoroughly enjoyed the course I did with SocialB. Our trainer was very knowledgeable and provided great examples, the course was full of current and very helpful information and it was delivered in a way that was very accessible."Kalina Stefanova, St Andrew's College
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Tel : +44 (0)1223 258000
Email : firstname.lastname@example.org