Engagement Is The Key To Social Media Success
Since its introduction, social media has dramatically changed the way we interact with each other and because of that, businesses have had to develop and change to be able to interact with consumers, and even other businesses. At the start of 2018, the world population stood at 7.5 billion and over 3.1 billion of those where active social media users. In the UK the population is just over 66 million, with 44 million of us being active social media users. Social media management for business has become one of the most important tools in their marketing toolkit, and it should be one of your most important too. But with so many types of social media channels available to you and your brand, it can be difficult to know where to begin.
Engaging with your fans and customers, providing a personal response, and encouraging conversation can add huge value to your brand, whilst helping build trust in new business. Evolving rapidly over the past 5 years, social media is dominated by media in the form of images and video. Key platforms such as Facebook, Twitter, Instagram and Snapchat require good quality images to capture the interest of your audience. When it comes to social media, creating engaging content that reflects your brand will help generate lasting relationships.
At SocialB we can offer a range of social media services from;
Social Media Paid Advertising
Paid Social Media can be a really great way to reach new audiences, whether it be through promoted or sponsored posts. You can use promoted posts to send targeted traffic to your profile pages or straight through to your website. You can use paid social to increase brand visibility, generate awareness or even sell products.
Social Media Management
Social Media Management is an excellent way to have a complete service taken off your hands and controlled and run by an external agency. Having your social channels run by SocialB means implementing a full strategy with agreed-upon goals and targets – all content is gathered from both parties to make sure full transparency is assured, making sure you are happy with what is being said on your business’s social media.
Social Influencing will soon become one of the most important aspects of all marketing, due to the rise of social media and people trusting individuals over brands more and more. Influencer marketing can be a great direction no matter what industry your business sits in. Using authentic content and sharing it on social media is a great way to generate brand awareness, motivate buying intention and drive traffic.
Social Media Audits
Do you think your social media channels are running well but could be better? At SocialB we can execute very detailed reports on what you are doing well and what you could improve on. We look at all aspects of your social media and assess how you can start to use your social media purposefully.
At SocialB we live for success so it’s important for us to be able to measure it in accordance to what you require, whether this is organic engagement, lead generation, website traffic or follower growth – we make sure that we measure the success correctly. We provide custom and personalised PDF reports every month, so you can see the success grow month on month. It also helps to feel closer to the work we complete.
Why Use SocialB?
SocialB has been working with brands since 2008, producing social media strategies and managing clients’ accounts on their behalf. We are able to produce excellent results due to a forward-thinking strategy that covers the next three months, as well as reacting to breaking and relevant news. Social media is an always-on platform and customers demand that it is used for a variety of reasons – customer service, business updates, industry related news, humour and much more.
At SocialB we provide a strategic approach to your social media, as this is essential. We develop content that resonates with your audience, researching and creating content calendars with relevant posts to make sure we are posting the right content to your audience. We join in conversations around trending stories to show leadership and build a much stronger connection between you and your consumers.