Email marketing, when done right, can be a cost-effective way to engage potential leads as well as ensure you remain top-of-mind to your existing customers.
Following GDPR, having a list of engaged email subscribers is like gold dust and it’s more important than ever that your email marketing campaigns are well-designed & impactful, so that they continually inspire and inform your audience.
SocialB works alongside you to develop a targeted email marketing strategy which builds subscriber trust and interest in your brand. We use our expertise to optimise every element of an email campaign from the imagery used through to the clear call-to-actions that inspire your customers to take those all-important next steps.
We can assist your campaigns with a bespoke email marketing template or we can plan, build and optimise campaigns based on an existing design. We understand the importance of keeping your brand identity at the forefront of your email campaigns, offering familiarity to your audience and maintaining the business’ core values. This helps to keep communication tailored to your audience by our team getting to know your brand.
Using past data we analyse all of the key features like email send time, layouts, images and a range of other factors that can affect click-through-rates and ultimately conversion rates. We will also present these findings back to you in a clear and meaningful way through regular reporting, so you can easily see the success of your email marketing campaigns against agreed KPIs.
Our experienced team of digital marketers have all undertaken GDPR awareness training and ensure that they’re clued up on any changes in email marketing trends/practices with continuous research. Check out our recent blogs on email marketing to see for yourselves.
To find out more about our email marketing management services or to discuss how we could help to improve your current campaigns please contact the SocialB team.