Straight Talking - The SocialB Podcast

Hear the latest tips and strategies from our Digital Marketing Experts

About Straight Talking

Straight Talking shares insights, updates and useful bits and bobs on all things digital for national and international organisations.

Our biweekly podcast is here to help everyone from CEOs to the Head of Global Marketing stay up to date on digital marketing as well as improve the performance of their marketing.

The content will help B2B and B2C organisations not only improve their online presence but focused on the customer and profitability.

Alongside episodes that might have a digital channel focus, we will also share the latest digital marketing updates each month. This will save you the time of Googling and you can simply listen and action where appropriate. Enjoy and I hope you find our podcast useful and actionable.

Best Wishes,
Lynsey

Listen on

iTunes

Stitcher

Spotfiy

How & why your organisation needs to be found with voice search

When did you last use your voice rather than typing to carry out a task, find something out, or purchase something?

My guess is for the majority of you it might well have been at least once in the last 24 hours.

Voice has and continues to grow at a phenomenal rate & should be on every organisation’s radar, plans, and focus.  Lynsey chats to James Poulter in this podcast where they will bring you up to speed on voice as well as getting you thinking about how you should be creating plans and implementing your organization to support voice going forward.

This podcast includes:-

– the latest Voices statistics for 2020

– why voice is so important

– how people are using voice search

– how you can focus on winning in voice within your organisation

Listen for lots of insights and actionable takeaways
Link to voice commerce report can be found here

Digital Marketing Round Up – October 2020

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How to Avoid Going Viral for the Wrong Reasons

You can read & see the posts Lynsey & Ed chat about here

Digital Marketing Round Up – September 2020

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Who are B2B Influencers & how to work with them

Digital Marketing Round Up – August 2020

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4 actionable tips for scaling your website

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Links to useful resources mentioned in this podcast:-

GTMetrix

Pingdom

PageSpeed Insights

WPEngine

Siteground

Cloudflare

MaxCDN

enhanced e-commerce

Hotjar

WPForms

WPML

WPForms

Formidable

Digital Marketing Round Up – July 2020

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Digital Marketing Charity/Not For Profit Sector Example With Francesca From Love The Oceans

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Love The Oceans

Social Media B2B Automotive Industry Example With Paul Kirby

Ecommerce – is there any hope for those within declining sales

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You can read about these examples here

Digital Marketing Round Up – June 2020

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Social Media B2B sales Example With Andy Bounds – Award Winning International Sales Trainer

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Digital Marketing Round Up – May 2020

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Content Marketing – Creating Blogs That Convert

This podcast was taken from a webinar Lynsey delivered in May 2020 – it was so well received we thought we’d share it with you as a podcast.

5 Actionable Tips To Improve Your Social Media Performance

Digital Marketing Round Up – April 2020

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Social Media Customer Service Example With Zaks UK Restaurant

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Blog with Zaks examples

My Audience Has Changed What Can I Do?

How to Work with Influencers Successfully

Digital Marketing Round Up – February 2020

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You can read about this round-up here