Straight Talking - The SocialB Podcast

Hear the latest tips and strategies from our Digital Marketing Experts plus special guests

About Straight Talking

Straight Talking shares insights, updates and useful bits and bobs on all things digital for national and international organisations.

Our bi-weekly podcast is here to help everyone, from CEOs to the Head of Global Marketing, stay up to date on digital marketing as well as improve the performance of their marketing.

The content will help B2B and B2C organisations plus we cover so many industries! Our job is to ensure you are not only improving your online presence but are laser-focused on your customer and profitability when it comes to marketing.

Alongside episodes that might have a digital channel focus, we will also share the latest digital marketing updates each month. This will save you time Googling as you can simply listen and action where you need to. Enjoy and I hope you find our podcast useful and actionable.

Best Wishes,
Lynsey

Listen on

iTunes

Stitcher

Spotfiy

Digital Marketing Round Up – September 2021 

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How To Get Your Audience To Create Great Content For Your Brand – with Tony from APNIC

Digital Marketing Round Up – August 2021

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Top Tips On Improving Your Social Media For Independent Retailers

Digital Marketing Round Up – July 2021

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Digital Marketing Round Up – June 2021

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Connect With Your Audience: Story Telling & Content Marketing

Digital Marketing Round Up – May 2021

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How to generate & convert more leads into profitable sales for your B2B organisation

If you’d like a copy of the document referred to in this podcast please email Lynsey@socialb.co.uk with the subject line mentioning this podcast

Digital Marketing Round Up – April 2021

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How To Create Content That Really Resonates With Your Audience – Rand Fishkin

Digital Marketing Round Up – March 2021

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Actionable Insights Your Organisation Can Take From The Digital 2021 Global Report

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Digital Marketing Round Up – February 2021

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3 Super Actionable Tips To Help Increase Your Ecommerce Sales and Conversions

Digital Marketing Round Up – January 2021

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5 Key Tips For International Digital Marketing – are you looking at expanding overseas?

Digital Marketing Round Up – December 2020

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Audience VS Community – What’s the difference?

Digital Marketing Round Up – November 2020

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How & Why Your Organisation Needs To Be Found With Voice Search

When did you last use your voice rather than typing to carry out a task, find something out, or purchase something?

My guess is for the majority of you it might well have been at least once in the last 24 hours.

Voice has and continues to grow at a phenomenal rate & should be on every organisation’s radar, plans, and focus.  Lynsey chats to James Poulter in this podcast where they will bring you up to speed on voice as well as getting you thinking about how you should be creating plans and implementing your organization to support voice going forward.

This podcast includes:-

– the latest Voices statistics for 2020

– why voice is so important

– how people are using voice search

– how you can focus on winning in voice within your organisation

Listen for lots of insights and actionable takeaways
Link to voice commerce report can be found here

Digital Marketing Round Up – October 2020

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How To Avoid Going Viral For The Wrong Reasons

You can read & see the posts Lynsey & Ed chat about here

Digital Marketing Round Up – September 2020

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Who Are B2B Influencers & How To Work With Them

Digital Marketing Round Up – August 2020

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4 Actionable Tips For Scaling Your Website

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Links to useful resources mentioned in this podcast:-

GTMetrix

Pingdom

PageSpeed Insights

WPEngine

Siteground

Cloudflare

MaxCDN

enhanced e-commerce

Hotjar

WPForms

WPML

WPForms

Formidable

Digital Marketing Round Up – July 2020

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Digital Marketing Charity/Not For Profit Sector Example With Francesca From Love The Oceans

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Love The Oceans

Social Media B2B Automotive Industry Example With Paul Kirby

Ecommerce – Is There Any Hope For Those Within Declining Sales?

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You can read about these examples here

Digital Marketing Round Up – June 2020

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Social Media B2B Sales Example With Andy Bounds – Award Winning International Sales Trainer

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Digital Marketing Round Up – May 2020

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Content Marketing – Creating Blogs That Convert

This podcast was taken from a webinar Lynsey delivered in May 2020 – it was so well received we thought we’d share it with you as a podcast.

5 Actionable Tips To Improve Your Social Media Performance

Digital Marketing Round Up – April 2020

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Social Media Customer Service Example With Zaks UK Restaurant

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Blog with Zaks examples

My Audience Has Changed – What Can I Do?

How To Work With Influencers Successfully

Digital Marketing Round Up – February 2020

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You can read about this round-up here