Search Engine Optimisation (SEO) is an essential element in the digital marketing arena and a key tool for every business. A successful SEO strategy will encompass your website structure and navigation, content, blogs, keywords, meta information, social media and other marketing tools available to you. When these activities come together it results in your website and social media channels being found in a search engine’s results page (SERP) when users search for words or phrases relevant to the content on your website. SEO is important to both consumers, to ensure they find what they are searching for; and the search engines so they can provide the right information.
Today, consumers trust and use search engines for everything, from opening times to customer reviews and of course ecommerce. The fact that ‘Google’ is a verb underlines the significance of SEO and why every business can benefit from organic search and the need for your website to rank well. Search engine optimisation is a long term, proven method to drive traffic to your website, but it requires time and investment to be effective. It is not something that can be implemented and then considered done, just like it can’t be switched on and off throughout the year.
At SocialB, we have worked with both clients whom have never implemented SEO, to those who want to take their existing SEO to the next level or expand into international markets. In addition, we have also helped clients who have been hit with Google penalties, often through no fault of their own, but need urgent help to recover their search rankings.
SEO is an ever-changing industry, and as such it is crucial to follow current best practices. We are immersed in the world of search on a daily basis and are able to keep up to date with the latest algorithm updates, ensuring that we are always in line with search engines. This is why we start with an SEO audit for each new client, to be able understand what work has been done in the past and what is being done at present. From here we can devise a plan to deliver a successful SEO strategy across all of your online profiles. The principles of professional SEO services, don’t just apply to search engines like Google and Bing, but include YouTube, Twitter and Facebook, which can all be optimised to bring traffic to your website.
SocialB are professional SEO experts and we thrive on creating strong working relationships with our clients, dispelling any SEO myths quickly. We always explain in full any work required on your website involving the why and how this will benefit your business. It is really important for us to know that you understand the work we are doing on your website and more importantly that you see the results. Whether you require or local SEO, national or International SEO services, our experienced team can create and implement a strategic plan to increase the visibility of your website and business.
We believe the key to success is open communication with our clients, supported with extensive indepth monthly reports, not just keyword ranking reports. These are designed to give you clear feedback and guidance on your return on investment.
In summary, our SEO professionals will work with you to ensure you have:-
- The right website platform, structure and optimised navigation.
- Consistent branding throughout all your digital channels.
- Well researched keywords and phrases that consumers are using to search.
- Informative quality content and landing pages.
- Compelling meta information to attract users and sell your products.
- Content marketing and blogs to engage and encourage conversions.
- Beneficial backlinks pointing to your website from other trusted sites.
- The right social signals from social media channels and user engagement.
- Best practices for voice search, mobile search, local SEO and International SEO
- Indepth monthly reporting demonstrating ROI