Our Team

Our team have been handpicked based on their exceptional experience and knowledge they can offer our clients.

Lynsey Sweales, CEO & Digital Marketing Strategist

Having worked in digital marketing for over 17 years on both the strategic delivery side and training side I’m very lucky to have worked with some of the worlds leading brands. I love nothing better than using my technical knowledge and hands-on experience to help global organisations grow their business in international markets alongside helping smaller brands on the next step of their digital journey of success.

As well as delivering training & talking at international conferences for SocialB clients I’m also very privileged to be a Google Partner Trainer for the Google Digital Academy, which as part of the Google Masterclass program delivers training on all aspects of the Mobile Masterclass and Brand Solutions at Google offices across EMEA.

Outside of work you will find me in the great outdoors wild camping, skiing, surfing or scuba diving.

Google Partner Trainer | IDM Tutor | Vice President of Norfolk Chamber of Commerce

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Ellie Bougie-Smith Digital Marketing Manager SocialB

Eleanor Bougie-Smith, Digital Marketing Manager

I have been with SocialB for 4 years, leading clients through training and management to help fulfil their digital marketing objectives. I currently lead the Digital Marketing team whilst overseeing all client accounts in PPC, SEO, Social Media, Email Marketing and Content Management. Working at SocialB has given me the chance to work with various industries, both from global corporate businesses to small start-ups. As well as managing the digital team, I also regularly train clients through our SocialB in-house social media and digital courses and speak at large scale conferences around the UK.

I am fully Google Qualified and Bing Advertising Qualified which helps me keep on the ball when it comes to the ever-changing digital landscape.

My favourite part of daily life in SocialB is working with my brilliant team and watching them learn and grow within the company!

In my spare time, I’m also studying Japanese language (むずかしい !) – I am a self-confessed Japanophile through and through, with a keen interest in Japanese film, music and, most importantly, food. On my desk, you’ll mostly find miniature figurines of popular Japanese characters and charms. I have too many things I enjoy to have one single favourite but I am obsessed with modern day pop culture (you just need to take one look at my Twitter account) and how music, film, television and celebrity can go viral online through sheer hype and clever marketing tactics. I could literally write a thesis on this subject – maybe one day I will.

Karaoke song: Shania Twain – That Don’t Impress Me Much

Read Eleanor’s blog posts

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Paul Hogg Digital Marketing Executive SocialB

Paul Hogg, Digital Strategy & Development Lead

At SocialB, I work as the Digital Strategy & Development Lead. This involves working alongside my colleagues to help develop our new clients’ strategies whilst maintaining my own hands-on SEO, PPC and CRO client work, and helping to develop SocialB’s technologies (e.g. implementing automation tools, researching new analytics tools, setting and measuring company KPIs, etc).

My favourite thing about working for SocialB is the open and flexible working environment, no idea is too ambitious or outside the box to bring to the table!

Throughout my 4 years of working in digital marketing, I’ve worked with a wide range of businesses, from 4×4 parts & accessories to builders merchants to daylighting system retailers. Having worked on over half a dozen E-commerce websites and over a dozen lead generation websites, my experience ranges from the niche to the traditional, both big and small, national and international. I am also fully Google and Bing-qualified.

Outside of the office, I enjoy playing guitar and drums, reading, and chasing around after my crazy(!) new puppy.

Favourite holiday location: Scotland

Read Paul’s blog posts

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Pooja shevade photo

Pooja Shevade, Digital Skills and Knowledge Lead

I have been with SocialB since December 2015 and have enjoyed working with clients across all aspects of digital marketing. I like to focus on getting the best ROI for the client and have an affinity for data and numbers. Conversion Rate Optimisation, Paid Search and SEO interest me the most and I can happily spend hours analysing clients’ analytics data to derive actionable insights.

My previous experience includes working with clients in sectors ranging from software to automobiles and insurance. I have worked on both client and agency sides and this has helped me to understand, communicate and manage expectations better for all involved parties.

I have two tiny munchkins who are my world. In my spare time (I am kidding! With two little ones who has spare time?!? ?) I like trying out new recipes and listening to music and dancing.

My all-time favourite movie is “One Fine Day” (George Clooney sigh!) and I am a die-hard fan of the TV series “Grey’s Anatomy”

Read Pooja’s blog posts

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Beth Blake Digital Marketing Executive SocialB

Beth Blake, Digital Marketing Executive

I joined SocialB’s digital team in 2017, having spent three years as an in-house marketing executive for an independent consultancy firm, and more recently an international e-commerce solutions company.

I studied Business Management at university, which has come in handy when understanding some of the challenges faced by our varied client base. I’m currently working towards passing all of the Google Exams and learning (or trying to learn!) Mandarin.

My favourite thing about working for SocialB is the variety of what we do, and the way that as a team we apply our understanding of digital marketing to help clients from such a wide range of weird and wonderful industries.

Outside of work you’d normally find me in a coffee shop, or reading, or both. I also make myself go to the gym sometimes.

Favourite band: The Cat Empire!

Read Beth’s blog posts

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Jaison Dobbs, Digital Marketing Executive

At SocialB I am a Digital Marketing Executive, working with the Digital Team, We work on many digital aspects for our clients, including PPC, SEO, Email and Social media marketing.

I have worked in a Marketing role for the past 3 and a half years and I am currently studying for an NVQ Level 3 qualification in Digital Marketing. I also studied at the University of Portsmouth and gained a Degree in Entertainment Technology BSC (Hons).

I enjoy the mixture of both creative and logical work that is undertaken in my role. I very much enjoy seeing a company grow from strength to strength over time.

In my free time, I perform in an Amateur dramatics group, I bake, do gardening and travel; my favourite place that I have visited is Texas, USA. I also spend my free time walking my dog, reading up on True Crime cases and listening to true crime podcasts. Finally, I like working on collaborative low budget film work with my friends.

Favourite podcast: My Favorite Murder.

Read Jaison’s blog posts

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Jack Teare, Digital Marketing Executive

I’m a Digital Marketing Executive at SocialB, working on a whole range of digital aspects such as SEO, CRO, PPC, Social Media Marketing and Content Strategy. Before joining SocialB I worked in-house for large E-commerce brands, and spent time as a freelance writer and website manager.

I moved to Norwich from North Wales to get a degree in Culture, Literature and Politics from the University of East Anglia, which really helps me to understand our diverse range of audiences and what their needs might be.

My favourite part of working at SocialB is how friendly and supportive the team here is. Everyone is always ready to answer questions and lend a hand to help each other and our clients.

Outside of work you’ll usually find me at gigs, galleries or writing music.

Favourite book: White Noise by Don Delillo. I must have read it a dozen times by now, and even got a copy signed by the author.

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Charlotte Travers Training Manager SocialB

Charlotte Travers, Business Development Manager

Joining SocialB as Training Administrator, I have worked across many roles within the training team. I now focus my time on long-term training relationships as well as new business development across the whole business. Ensuring all new SocialB clients are making the most of our training and services keeps me very busy as well as heading up the training team.

My background is in sales and recruitment and I have a BA in International Business with French.

We all work so closely at SocialB and my favourite part is brainstorming together on a new client or project. We have also grown so quickly so finding and recruiting the team around me has been one of my biggest achievements.

In my spare time, I collect handbags, blazers and parking tickets.

Favourite Karaoke Song: Macy Gray – I Try

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Aleksandra Tsoncheva Office Administrator SocialB

Aleksandra Tsoncheva, Office Manager

As an office manager at SocialB I provide administrative support for the whole team and ensure efficient operation of the office. Working closely with the training team, I also help with the organisation of our training courses, webinars and other events.

Originally from Bulgaria, I pursued a university degree in International and EU law at a Dutch university, after which I moved to the UK. I’ve been working in administration ever since, first for a law firm before eventually joining SocialB in 2017.

I love the organisational aspect of my job, however, I also very much enjoy working on a variety of creative projects.

In my free time, I really enjoy going to the gym, going for coffee, reading books and discovering new places to eat but my all time favourite is definitely being creative – whether it’d be drawing, painting or just doodling!

Fave series quote: Treat Yo Self! (Parks and Recreation)

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George Stillwell, Sales & Training Executive

At SocialB I will be your first point of contact if you are looking to book on to any of our open courses.

Working closely with my colleagues; Charlotte, Lottie and Alex I will establish what you’re looking to achieve from one of our training courses and guide you in the right direction from initial contact through to booking a course along with aftercare. Having worked in sales since leaving school in 2013, I know the importance of listening to the client, finding out their motivations and offering a consultative approach to sales. I believe that establishing long-term business relationships is the key to success.

Outside of work, I am a keen skier and have been lucky to ski in some amazing locations around the world. If I’m not saving for a skiing holiday I will be wasting my money on trainers or looking for new music to add to my eclectic music collection.

Favourite song: Gabriel – Roy Davis Jr

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Ollie Mowles, Sales & Training Executive

A passion to understand how businesses built their brand and engaged customers led me into the world of sales and marketing, particularly digital. Alongside my education I started an influencer marketing business, where I connected clothing brands with influencers, helping them to run sponsored content and structure their campaigns on Instagram.

I hold the Google Digital Garage qualification and have completed a variety of certificates in sales, personal branding and marketing within the music industry.

Mindfulness and wellbeing are both aspects of my life I value, along with personal and professional growth. I am a keen cricket player and spend my time training or playing games all around East Anglia, at a competitive level. Some of my other interests are music events and DJ-ing, you’ll often find me at gigs or with my headphones on listening to one of my many playlists or mixes!

Clothes and shoes are also a hobby of mine, much to the upset of my bank and wardrobe!

Favourite Movie – Die Hard

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Esin D'Amery, Training Account Manager

I joined SocialB in 2019 as their Training Account Manager, supporting and nurturing strong relationships with our partners. Prior to this, I worked in the charity sector specifically in Training and Development, supporting organisations to ensure their staff are the best that they can be.

I have a degree in Politics and International Relations, alongside a Masters in Gender Media and Culture, giving me a unique understanding of the current global landscape.

Although fairly new, I can confidently say that the best thing about working for SocialB is being a part of a fantastic group of people that not only support the business grow, they cherish and celebrate each other along the way.

Outside of work, you will find me watching Gilmore Girls, drinking coffee, or walking around the Norfolk countryside. I have a secret love of country music and obsession with murder documentaries.

Favourite Song – Edward Sharpe & The Magnetic Zeros – Home

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Gaby Hemmant, Credit Control and Accounts Assistant

At SocialB I have the pleasure of undertaking the brand-new role of Credit Control and Accounts Assistant. I will be liaising with customers regarding payments due, resolving any problems that arise and generally supporting the team and customers wherever I can!

My experience varies from Accounts all the way to studying for a degree in Education and Childhood Studies but it’s nice to say I know where I want to be now! It’s not teaching children maths though…

When I am not working, studying or shopping online you will find me listening to podcasts and walking the dog (or even listening to podcasts, walking the dog AND shopping!)

Throughout my short time at SocialB, it is evident how well everybody works as a team; celebrating and lifting each other up as they grow individually and as a business.

Favourite quote to live by: “it’s a moo point. It’s like a cows opinion; it doesn’t matter. It’s moo.” (Joey – F.R.I.E.N.D.S)

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edwina mullins photo

Edwina Mullins, Social Media Trainer

Edwina is a digital marketing and social media expert with experience across many sectors. Since moving into digital marketing, her diverse knowledge proves invaluable for creating innovative online solutions for clients. Edwina has worked with Global brands such as Syngenta, Engie and Thomson Reuters.

Simon Badman Partner & Social Media Trainer SocialB

Simon Badman, Partner & Social Media Trainer

It’s great to be part of the SocialB family as a Partner and Trainer. When I came on board in 2012, there were a lot less of us, but it’s been an amazing journey, training and working with some incredibly well-known brands along the way. My background has been a mixture of marketing, digital, and training, spanning well over 25 years. As well as qualifications in adult teaching and online education I’ve also got qualifications in Google Adwords.

At SocialB, I live for that “Aha” moment, when one of our training clients not only grasps what they’ve discovered on our courses but feels confident to apply and implement it.

Outside of work, I’m involved in several local and community projects, including overseeing a business network. I love playing sport and playing the guitar, usually not together though.

Favourite comedian – Milton Jones

Read Simon’s blog posts

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amy hobson photo

Amy Hobson, Partner & Social Media Trainer

I have worked with SocialB as a Social Media and Digital Marketing Training Partner since 2015. After completing my degrees at Keele University and the University of Birmingham I am very lucky to have had over 20 years varied experience working with many different industries.  My expertise, however, is marketing and business development with a particular focus on franchising and retail.

I love training and my favourite part of any training course is seeing the “light bulb moments” when the delegates start to understand how digital marketing works and how they can apply it to their own business to really make a difference.  Knowing that our delegates leave the course armed with the knowledge and a plan to make positive changes is very rewarding.

I am a mum of four active boys (and a Cavapoo) and am a keen walker.  In 2018 I am taking part in the #1000miles challenge where I am walking 1000 “boots on” miles and have walked up Scafell Pike and Snowdon in the last 12 months.

My favourite quote is “Never put the key to your happiness in someone else’s pocket”.  It reminds me that happiness comes from within and to be truly happy you have to love and respect yourself so you can take control of your own destiny.

Read Amy’s blog posts

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Ed Goodman Partner & Social Media Trainer SocialB

Ed Goodman, Partner & Social Media Trainer

I am a Digital Marketing Trainer, weighted towards Social Media, delivering open courses and tailored in-house courses, from Strategy to Campaign Management, and Customer Service to HR. These courses are mainly in London, but have also delivered in locations stretching from Surrey to Glasgow to Saudi Arabia. I’ve been delivering training courses for 20 years, social media courses for 7 years, and a partner at SocialB since 2015.

Every delegate I meet has their own social media story to tell which, when coupled their new knowledge from our time together, presents a new light behind their eyes and an excitement to put it to work. My enjoyment comes from meeting them and seeing the new engagement that follows the course. On top of this, I love the diversity of the organisations I am lucky enough to work with, covering public, private and charity sectors, as well as the places I get to visit too.

Outside of training, I am a Youth Football Coach, currently training an U13 team which I’ve lead since they were U8’s. I’m also learning to play the guitar, which seems to test my patience more than anything else.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, American poet, singer, memoirist, and civil rights activist.

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Cheryl Vrinten, SEO Executive

Having worked at SocialB since 2012, I’ve had the privilege to work with both large brands and local businesses, focusing on SEO and content writing to help increase organic visibility and drive traffic for clients.

With over 18 years experience in the ever-changing world of SEO, I’ve seen many ‘strategies’ come and go, from when search was in its infancy to the powerful marketing tool it has become today. I still get a kick out of SEO when the smallest of changes can make the biggest of differences and how it now fits into the world of digital marketing.

When it comes to time outside of work, I enjoy running, boxing and to relax walking the dog, which all helps me to keep up with my three children. If I have any spare time, you’ll find me hiding with a good book.

One of my favourite songs is ‘We Built This City’ by Starship, which brings me back to SEO – Want to know how? Then why not read my blog…and find out!

Read Cheryl’s blog posts

Mary Floate, Content Executive

I have worked with SocialB on a freelance basis since 2016, creating content for a wide variety of clients across a broad range of industry sectors. From informative and interesting blogs to company-specific copy, the content I create supports SocialB’s marketing strategies.

Prior to joining SocialB, I worked for a variety of clients, creating original copy to engage the target audience. I am a passionate and creative writer and have produced high-quality content for a range of digital and print platforms.

I enjoy the variety involved in content creation. No two clients are the same and being able to translate an organisation’s brand and ethos into interesting and engaging copy is a challenging, yet rewarding process.

When I’m not scrunched up on the sofa with my laptop, I’m out, stretching my legs. I’m a regular runner and practice several forms of yoga.
My all-time favourite song is Black by Pearl Jam and I love a Netflix series binge.

Amanda Walls, Digital Marketing Trainer

I have over 10 years’ digital marketing experience spread across Australia, Singapore & the UK. In particular, I have in-depth experience across Google Analytics & AdWords with a focus on Search Engine Optimisation & Pay-Per-Click. I’m a fully qualified in AdWords, Analytics & Bing Ads & I have a strong technical knowledge across content management systems. I have spent the last three years working heavily in the training industry on programs with businesses & individuals aimed at improving digital skills & closing the digital skills gap.

My favourite thing about working with SocialB is being able to deliver training to both businesses & individuals. Training is a hugely rewarding experience & it’s great to see the results of our work when attendees walk away with lots of new skills & areas to action!

When I’m outside of work you will most likely find me at the gym, travelling to various different countries or attending a concert.

My favourite band is Tom Petty And The Heartbreakers.

could this be you

Could This Be You?

Here at SocialB we look for ambitious, innovative, enthusiastic people with a raw passion for great results as well as knowing the true meaning of teamwork.

We are a small and eager team who always help each other to develop fresh and bold strategies to get the best results for customers and clients alike.

If that sounds like you, then we would love to hear from you.

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