Our Team

Our team have been handpicked based on their exceptional experience and knowledge they can offer our clients.

Lynsey Sweales, CEO & International Digital Marketing Strategist

Having worked in digital marketing for over 20 years on both the strategic delivery side and training side, I’m very lucky to have worked with some of the world’s leading brands. I love nothing better than using my technical knowledge and hands-on experience to help global organisations grow their business in international markets alongside helping smaller brands on the next step of their digital journey of success.

As well as delivering training & talking at international conferences for SocialB clients, I’m also very privileged to be a Google Partner Trainer for the Google Digital Academy, which as part of the Google Masterclass program delivers training on all aspects of the Mobile Masterclass and Brand Solutions at Google offices across EMEA.

Outside of work you will find me in the great outdoors wild camping, skiing, bodyboarding, scuba diving or simply enjoying a long walk on the beach with my Hungarian Vizslas.

Google Partner Trainer | IDM Tutor | International Key Note and Conference Speaker

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Eleanor Bougie-Smith, Head of Digital

I have been with SocialB since 2014,  leading clients through training and management to help fulfil their digital marketing objectives. I currently lead the Digital Marketing team whilst overseeing all client accounts in PPC, SEO, Social Media, Email Marketing and Content Management. Working at SocialB has given me the chance to work with various industries, both from global corporate businesses to small start-ups. As well as managing the digital team, I also regularly train clients through our SocialB in-house social media and digital courses and speak at large scale conferences around the world.

I am fully Google Qualified and Bing Advertising Qualified which helps me keep on the ball when it comes to the ever-changing digital landscape.

My favourite part of daily life in SocialB is working with my brilliant team and watching them learn and grow within the company!

In my spare time, I’m also studying Japanese language (むずかしい !) – I am a self-confessed Japanophile through and through, with a keen interest in Japanese film, music and, most importantly, food. I have too many things I enjoy to have one single favourite but I am obsessed with modern day pop culture and how music, film, television and celebrity can go viral online through sheer hype and clever marketing tactics. I could literally write a thesis on this subject – maybe one day I will.

Karaoke song: You Oughta Know – Alanis Morissette

Read Eleanor’s blog posts

Email Eleanor

Su Naulls, Digital Marketing Account Manager

I work with the digital team here at SocialB as a digital marketing account manager. I work on various clients and help them with everything digital marketing related, like social media management, paid ads, content, conversion rate optimisation and most importantly strategy, so everything to assure our clients have enough ROI.
Before SocialB I mainly worked in-house with basketball clubs and federations.

My favourite thing about SocialB is that I get to work with many different clients and that the environment in the office is so friendly and helpful. But also snacks! Love the snacks in the office!
I have a childish side, I like to have a good time and love chocolate (hence the pinata). Outside of work you can find me watching basketball, playing volleyball, doing yoga or anything sporty as well as hanging out with my little sausage dog Millie and laughing at my cats Reg and Ime.
I’m a big fan of the TV show Brooklyn Nine-Nine and my favourite quote from it is ‘Oooh Mama’.

(Su is also fluent in three (!) languages  – English, Turkish and German)

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Richard Clarke, Digital Marketing Account Manager

I joined SocialB as a Digital Marketing Account Manager having been working for 4 years in Digital Marketing in Southampton. My passion is in SEO and PPC as I love the combination of creativity and analysis although I have experience in creating and managing successful multichannel campaigns involving Social Media, Email and more. I have also completed the Google qualifications.

Before falling for Digital Marketing, I studied Business & Finance at university. Since then I’ve worked for large multinational companies in the financial services sector as well as managing a small business with international customers.

Apart from the collaborative and free-thinking environment at SocialB, I most enjoy the chance to work with companies from a variety of industries, helping them to achieve their business objectives and grow.

Outside of work I have a young son who keeps me pretty busy. I’m also a huge fan of motorsport, in particular Formula 1. When I get the chance, I enjoy playing the drums and have been in a few bands in the past. At home I can often be found dancing in the kitchen while cooking.

Favourite quote “Live the life you love, love the life you live”

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Somya Rastogi, Digital Marketing Account Manager

I work with the Digital Team to help clients jazz up their social media presence, create interesting content, manage, optimise their paid campaigns and work on their overall communications strategy. I love to combine data and content to drive meaningful conversions for our clients.

My 7 years of work experience in the digital marketing sphere spans across social media marketing, influencers management, performance marketing, SEO/PPC and of course, content creation— videos, creatives, copywriting. In short, I like to dabble with everything creative!

At SocialB, am glad to be able to work for such a diverse clientele that’s across the globe! One thing that I absolutely love here is the work culture that constantly motivates you to learn and grow. It’s always a pleasure to work with a team that respects work-life balance— the coolest digital #dreamteam!

Apart from being a social media junkie, I love creating content for my travel blog, playing with dogs, chilling to Lo-Fi remixes and watching Netflix (FRIENDS on repeat)! Also, I am a foodie at heart who loves to try different cuisines. P.S.: Italian, Indian and Mexican delicacies are my favourite.

My all-time quote: Live in the present because everything else is a “Moo Point”- inspired by Joey from FRIENDS!

Sam Bodger, Digital Marketing Account Manager

I joined SocialB in 2021 as a Digital Marketing Account Manager having worked in-house at several companies for the previous 7 years. Over my career, I have provided marketing services to a wide range of industries and have gained experience across a range of marketing disciplines including social media management, SEO, copywriting, graphics design and project managing the development of websites.

Before working marketing, I studied Politics at Portsmouth University and have held a variety of roles including running a family business, accounts and Teaching English as a Foreign Language.

My favourite part of working at SocialB is having the opportunity to work for a huge range of people and the variety of work that comes with that. It’s also great to work with such a lovely team of people!

When I’m not at work, I enjoy reading, I try to read 15 books a year, alternating between fiction and non-fiction books. I enjoy cooking and trying out new recipes as well as trying to perfect my chili con carne recipe. Travelling is another passion of mine, I have been to most of Europe as well as Egypt, Turkey, Cuba and the United States. I also lived in Brazil for a year.

Most of all, I enjoy spending time with my wife and my very handsome but very stubborn Patterdale terrier/Cockapoo cross Loki.

My favourite film is Memento, I hadn’t heard anything about the film before I first watched it so I was completely lost until about a third of the way through.

Shona Clacher, Digital Marketing Administrator

I am a part of the SocialB team as a Digital Marketing Administrator, having joined in August of 2021. I have previously worked in sales and customer service at Hotel Chocolat, completed several administrative positions at Cambridge Assessment and recently acquired a Master’s degree in Marketing from the University of East Anglia.

I love working at SocialB as it means I am surrounded by interesting and hard-working people, always happy to share their ideas and insights. It also means that I am exposed to a wide range of clients, from small companies to larger organisations. Overall, it’s an inspiring environment that I know will help me develop in my marketing career.

Outside of work, I am part of a Dungeons and Dragons actual-play podcast and absolutely love playing table-top roleplaying games. I also love cooking and trying new recipes – my favourite food is Japanese katsu curry! My other hobbies include reading, writing, video games, digital art and travelling, as well as watching cartoons and movies on Disney+ and Netflix.

My favourite movies are ‘The Nightmare Before Christmas’ (which I can nearly quote by heart) and ‘The Blues Brothers’, as well as almost anything from Studio Ghibli.

John Daniels, Digital Marketing Account Manager

After helping more than 300 businesses across 3 continents, I’ve settled in Edinburgh to focus on helping local organisations maximise results from their digital marketing, covering everything from website design, SEO, PPC, Facebook and LinkedIn. Just give me a difficult problem to solve and I’ll be in my element.

When not solving digital marketing problems for other people, I enjoy drinking coffee, hanging out with my wife and two cats, and pondering the mysteries of the universe.

My favourite quote is from the Hitchhikers’ Guide To The Galaxy: “Reason notwithstanding, the universe continued unabated.”

Mary Joy Fabiculana, Digital Marketing Executive

I have worked with SocialB as a Marketing Associate Intern in 2018 while finishing my post graduate degree in Business Administration. During my days with the team, I saw the value of teamwork and team dynamics whilst having fun at work. At SocialB learning is constant as technology continuously evolves.

I’m happy to be back with the team as a Digital Marketing Executive with a focus on social media management, content ideation, business intelligence and research. I also have more than 10 years work experience in account management, business development and strategic planning for both local and international clients.

Outside work, I enjoy reading books about personal development and mindfulness, trying out new recipes, getting on my motorcycle and strolling along the coast to watch that beautiful sunset or take a day hike on a mountain and be captivated with that glorious scenery at the peak

Email Mary Joy

Lauren Rosegreen, Digital Marketing Executive

As a Digital Marketing Executive at SocialB, I work on a variety of projects, from content creation to SEO, and I’m in my element when I can put my creative spin on things. Previously working on global campaigns for a work and travel company, my adept attention to detail has ensured project success across different countries, even when my ability to speak the language is questionable (je ne comprends pas?)

I’m really bubbly and love being around people. I spent my early twenties backpacking across the world, meeting people from all over, and choosing which country was next based on its wine and food. If there’s music playing, 9 times out of 10 you’ll find me up on my feet dancing – and if I catch you watching, I’ll pull you over to join me!

Favourite film: The Holiday – and how lucky am I that it gets shown every year at Christmas? But seriously, the scene when Arthur (the elderly screenwriter) walks into the room full of people applauding makes me cry. Every. Single. Time.

Charlotte Travers, Operations Director

Joining SocialB as Training Administrator, I have worked across many roles within the business. I now focus my time on leading the training team as well as helping new clients make the most of our services, whether that’s training or campaigns on their behalf. I spend a lot of time looking to SocialB’s future and working out how we can get there together. This keeps me very busy and SocialB has its own time zone – time just flies by!

We all work so closely at SocialB and my favourite part is brainstorming together on a new client or project. We have also grown very quickly so finding and recruiting the team around me has been one of my biggest achievements.

In my spare time, I collect handbags, blazers and parking tickets.

Favourite Karaoke Song: Macy Gray – I Try

(Just name a time and place for karaoke, I’ll solo, duet or girl band)

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Alexandra Tsoncheva, Creative Designer & Office Manager

I have been with SocialB since 2017 and have worked across a few different areas within the business, starting as an Office Administrator. My love for graphic design and everything creative have led to my current position which combines my organisational skills with my creativity.

I love working on client projects, helping businesses visualise their brand and present themselves online in the best way possible. I work on social media assets, video content and podcasts so our clients can reach their audience any way they like!

In my free time, I really enjoy traveling, baking treats for the team, discovering new places to eat and spending time with my fiancé and our cat Chloe, but my all time favourite is being creative – whether it’d be drawing, painting or just doodling!

Fave series quote: Treat Yo Self! (Parks and Recreation)

Email Alexandra

Evie Pettit, Training Account Manager

As a Training Account Manager, I am responsible for managing and developing relationships with our existing training clients, as well as identifying and pursuing new long-term partnership opportunities. We create and deliver the most up-to-date and tailored courses to suit the needs of any team looking to learn about social media and digital marketing – so that makes every day challenging and exciting!

Before joining SocialB, my background has been varied. I studied Writing, Directing, and Performance at the University of York. I spent seven amazing months traveling around Japan, South Korea, China, Vietnam, Cambodia, and the Philippines. I’ve also worked in recruitment and sales prior to my role here at SocialB.

Outside of work, I love traveling and seeing new countries and cultures… especially the food (discovered Sriracha in southeast Asia, there the obsession began). Bucket list places that I am yet to visit include New Zealand, South Africa, and India.

My favourite quote (which has been said in some variation by many a philosopher, including Aristotle): “The more you know, the more you know you don’t know.” – Keep learning kids.

Email Evie

Molly Phillips, Training Account Manager

I was in the Beauty Industry in Account Management and Business Management roles for almost 8 years, and I was lucky enough to work for Jarrolds of Norwich for most of that time. I went on to work for MINI as a Sales Executive and most recently in the Oil & Gas Industry as a Training & Development Coordinator.

I enjoy the ethos of SocialB as a whole. I love how progressive and proactive we are as a company, and how we care so much about our clients and eachother as a team. Helping support clients from start to finish in their training requirements with the creativity and knowledge of trainers bringing in their energy is so exciting to be a part of.

Outside of work, hosting dinner parties is my thing, especially where cocktails, cheese boards and games are involved. Music and festivals are a big part of my life and throw in a bit of comedy to the mix and that’s me in a nutshell.

Favourite quote – ‘Today is a wonderful day, I have never seen one like this before’ – Maya Angelou

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Edwina Mullins, Social Media Trainer

For the past 6 years at SocialB I have been enabling our clients to create better business connections through great strategy and campaign execution. I focus on your go-to-market requirements and create solutions within training sessions that are bespoke to the situation and the attendee.  Nothing is more satisfying than seeing our clients succeed after our input – it gives me a real sense of purpose.  I mix SocialB training with an in-house Head of Marketing role which ensures that I can stay up to date with the latest trends and understand the pressures of delivering campaigns.

My out of work passion is food and hospitality.  That has pulled me into learning about where our food comes from and I support a couple of farm2fork charities and care greatly about where our food comes from.   I am currently overseeing a self-build house project so learning about eco-building techniques. I should move in sometime in 2055…

Fav song – “We could have been anything” from Bugsy Malone.    It’s upbeat with a great message.

Simon Badman, Partner & Social Media Trainer

It’s great to be part of the SocialB family as a Partner and Trainer. When I came on board in 2012, there were a lot less of us, but it’s been an amazing journey, training and working with some incredibly well-known brands along the way. My background has been a mixture of marketing, digital, and training, spanning well over 25 years. As well as qualifications in adult teaching and online education I’ve also got qualifications in Google Adwords.

At SocialB, I live for that “Aha” moment, when one of our training clients not only grasps what they’ve discovered on our courses but feels confident to apply and implement it.

Outside of work, I’m involved in several local and community projects, including overseeing a business network. I love playing sport and playing the guitar, usually not together though.

Favourite comedian – Milton Jones

Read Simon’s blog posts

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Amy Hobson, Partner & Social Media Trainer

I have worked with SocialB as a Social Media and Digital Marketing Training Partner since 2015. After completing my degrees at Keele University and the University of Birmingham I am very lucky to have had over 20 years varied experience working with many different industries.  My expertise, however, is marketing and business development with a particular focus on franchising and retail.

I love training and my favourite part of any training course is seeing the “light bulb moments” when the delegates start to understand how digital marketing works and how they can apply it to their own business to really make a difference.  Knowing that our delegates leave the course armed with the knowledge and a plan to make positive changes is very rewarding.

I am a mum of four active boys (and a Cavapoo) and am a keen walker.

My favourite quote is “Never put the key to your happiness in someone else’s pocket”.  It reminds me that happiness comes from within and to be truly happy you have to love and respect yourself so you can take control of your own destiny.

Read Amy’s blog posts

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Ed Goodman, Partner & Social Media Trainer

I am a Digital Marketing Trainer, weighted towards Social Media, delivering open courses and tailored in-house courses, from Strategy to Campaign Management, and Customer Service to HR. These courses are mainly in London, but have also delivered in locations stretching from Surrey to Glasgow to Saudi Arabia. I’ve been delivering training courses for 20 years, social media courses for 7 years, and a partner at SocialB since 2015.

Every delegate I meet has their own social media story to tell which, when coupled their new knowledge from our time together, presents a new light behind their eyes and an excitement to put it to work. My enjoyment comes from meeting them and seeing the new engagement that follows the course. On top of this, I love the diversity of the organisations I am lucky enough to work with, covering public, private and charity sectors, as well as the places I get to visit too.

Outside of training, I am a Youth Football Coach, currently training an U13 team which I’ve lead since they were U8’s. I’m also learning to play the guitar, which seems to test my patience more than anything else.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, American poet, singer, memoirist, and civil rights activist.

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Cheryl Vrinten, SEO Executive

Having worked at SocialB since 2012, I’ve had the privilege to work with both large brands and local businesses, focusing on SEO and content writing to help increase organic visibility and drive traffic for clients.

With over 20 years experience in the ever-changing world of SEO, I’ve seen many ‘strategies’ come and go, from when search was in its infancy to the powerful marketing tool it has become today. I still get a kick out of SEO when the smallest of changes can make the biggest of differences and how it now fits into the world of digital marketing.

When it comes to time outside of work, I enjoy running, boxing and to relax walking the dog, which all helps me to keep up with my three children. If I have any spare time, you’ll find me hiding with a good book.

One of my favourite songs is ‘We Built This City’ by Starship, which brings me back to SEO – Want to know how? Then why not read my blog…and find out!

Read Cheryl’s blog posts

Mary Floate, Content Executive

I have worked with SocialB on a freelance basis since 2016, creating content for a wide variety of clients across a broad range of industry sectors. From informative and interesting blogs to company-specific copy, the content I create supports SocialB’s marketing strategies.

Prior to joining SocialB, I worked for a variety of clients, creating original copy to engage the target audience. I am a passionate and creative writer and have produced high-quality content for a range of digital and print platforms.

I enjoy the variety involved in content creation. No two clients are the same and being able to translate an organisation’s brand and ethos into interesting and engaging copy is a challenging, yet rewarding process.

When I’m not scrunched up on the sofa with my laptop, I’m out, stretching my legs. I’m a regular runner and practice several forms of yoga.
My all-time favourite song is Black by Pearl Jam and I love a Netflix series binge.

Ann Robb, Digital Marketing Trainer

I use my 20+ years’ experience in digital marketing to help businesses grow and flourish. From working on marketing strategy for large companies (RBS, Scottish Widows, Tesco Bank, Diageo and Tennent Caledonian Breweries) to founding two businesses (a specialist marketing recruitment firm and a health and beauty e-commerce company), means that, above all, I really understand business.

Five years ago, I evolved from consultancy into training to enable me to share my digital experience with others.  I started by raising my personal brand on LinkedIn and by running LinkedIn Masterclasses for the Edinburgh Chamber of Commerce.  I was then approached by the Google Digital Academy to be a trainer and I now I travel across Europe facilitating Google’s Brand Activation Labs to enable clients to shape their brand and business with a customer-centric and digital-first mindset.

When I’m not working, I’m usually being a taxi service for my 17-year-old son or enjoying long walks with my husband and my little Norfolk Terrier, Alfie.  I’m also a big fan of in-studio spinning; I just love the music and the high energy of the classes.

I’m delighted to be an associate with SocialB; having worked with their CEO, Lynsey, on the Google Labs I know her to be an outstanding trainer with a great work ethic.  As a business SocialB is dedicated to the wellbeing of their team and are always introducing new ways to keep their team, happy healthy and motivated.

Amanda Walls, Digital Marketing Trainer

I have over 10 years’ digital marketing experience spread across Australia, Singapore & the UK. In particular, I have in-depth experience across Google Analytics & AdWords with a focus on Search Engine Optimisation & Pay-Per-Click. I’m a fully qualified in AdWords, Analytics & Bing Ads & I have a strong technical knowledge across content management systems. I have spent the last three years working heavily in the training industry on programs with businesses & individuals aimed at improving digital skills & closing the digital skills gap.

My favourite thing about working with SocialB is being able to deliver training to both businesses & individuals. Training is a hugely rewarding experience & it’s great to see the results of our work when attendees walk away with lots of new skills & areas to action!

When I’m outside of work you will most likely find me at the gym, travelling to various different countries or attending a concert.

My favourite band is Tom Petty And The Heartbreakers.

Could This Be You?

Here at SocialB we look for ambitious, innovative, enthusiastic people with a raw passion for great results as well as knowing the true meaning of teamwork.

We are a small and eager team who always help each other to develop fresh and bold strategies to get the best results for customers and clients alike.

If that sounds like you, then we would love to hear from you.

Email Us Your CV