Digital marketing offers businesses an approach to marketing with a unique understanding of their consumers’ behavior and actions, unlike any traditional marketing that has gone before. Digital marketing embraces everything from SEO and blog writing to email marketing and PPC, not forgetting social media which is central to any digital marketing strategy.
With so much under one umbrella, it’s easy to see why a digital strategy is such a necessity. In order to focus your efforts and to use your resources efficiently, a digital marketing strategy shouldn’t be a maybe it’s a must for any online business. Within any online plan, you also need to consider why and how you use social media for your company.
Let’s start with how to focus your efforts, you need to ask these fundamental questions and be very clear with the answers.
If you’ve answered the two questions above, then you now know what your objectives are and what you want to achieve. This could include any of the following:-
Once you know what your goals are, this will lead you to which digital media options are best to achieve your objectives. Then by understanding who your target audience are, you can find the appropriate channels where those customers can be reached. By incorporating your social media strategy here, you ensure you focus on the right social media networks.
Any digital marketing needs to be measured and evaluated for effectiveness. Monitoring your online activities is essential and a lot easier than you may think. Google Analytics and Google Search Console have extensive information and reports that you can use. They are available free of charge and require a snippet of code to be added to each page on your site.
Social media platforms have their own analytics which again are free to use and measure everything from the number of people who have seen a post, to telling you the best time to reach your followers.
As with any business plan, you need be prepared to be flexible and review or add to your goals as you move forward. The smartphones, phablets and tablets explosion over the last few year has added a further layer of digital marketing, which is growing daily and mobile should be part of any strategy.
Using digital marketing without any strategic approach is still commonplace, but leaves you directionless. If you don’t want to miss out on opportunities and want to use digital media to its full potential, start your digital marketing strategy today. Our digital experts are happy to talk through any questions you may have and point you in the right direction on any aspect of digital marketing and social media strategy.
We’ll help you determine the most effective digital marketing plan for your business.