- Understanding AI in the Marketing Landscape
- Consumer Insight & Competitor Analysis
- Hands-On with AI Tools for Content Creation
- Ethical, Legal & Compliance Considerations
- Analytics and Reporting
- Integrating AI into Your Marketing Strategy
Course Programme
Understanding AI in the Marketing Landscape
Explore how AI is reshaping marketing, from automation and analytics to audience engagement. Plus what this means for your role.
Generative AI and it's Impact on Content Creation
From Generative AI and effective Prompt Engineering through to ensuring your content remains unique and compelling for your segmented audiences. This is both informative and creative.
A.I. for Research, Listening & Analytics
AI is great for creating content but it can do so much more for your marketing activity. Learn how to optimise your processes and generate key market insights.
Practical & Creative Sessions
This 1 day course covers the theory of A.I. in marketing, with time for practical exercises and creative development. At the end of this course, attendees will have a thorough knowledge of A.I. for marketing and the confidence to build insight-led strategies, campaign plans and compelling content.
Throughout the Course
- Marketing expert support
- Case studies
- Q & A throughout
All attendees receive a digital certificate, a digital copy of the course material and three months post course support.
Why SocialB?
– First-hand experience from a company who works in digital for global brands
– Small group sizes
– Global Industry Expert Tutors
– Highly actionable & interactive learning
– 3 months post course support included
– Highly qualified & accredited global digital marketing agency
– Course content provided in PDF format
– Certificate of Achievement
– 9/10 Net Promoter Score (*a measure of the willingness of customers to recommend a company’s products or services to others – read more)
– Money Back Guarantee – Click here for more details
– We can deliver this course internationally upon request
Course Overview
This in-person AI for Marketers course will help you approach artificial intelligence with confidence and clarity.
AI can feel like a minefield—especially when 1 in 3 marketing professionals* report uncertainty around how to use it effectively and ethically. This one day workshop is designed to cut through the noise and equip you with practical, strategic skills to integrate AI into your marketing workflows.
Our course shows you how to plan, implement, and measure AI-driven marketing activity to achieve maximum impact while staying aligned with your organisation’s objectives and values.
This one day AI course is aimed at businesses with established digital channels and an active online presence. Attendees should have a basic understanding of marketing principles; familiarity with digital tools is helpful but not essential. The workshop format encourages questions and discussion, and we’ll share our first-hand experience using AI across process optimisation, content creation, campaign planning, and audience engagement.
Whether you’re just starting to explore AI tools or have experimented with them and felt frustrated by inconsistent results, this course offers the clarity, structure, and confidence you need to move forward.
*Source: 2024 Marketing Technology Trends Report
Testimonials From Some Of Our Clients
"Very useful, will 100% refer to the notes & presentation in the future. "Superdry
"I thought the entire session was fantastic. Very much enjoyed the session. The trainer was great at explaining, providing the right information, answering my questions effectively and giving insight to my role. Absolutely fantastic! Really gave me some confidence back. The trainer was able to help me put some grey areas into perspective."Greene King
Some of our recent course attendess
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