GA4: Using Analytics to Increase Conversions

With the phasing out of Universal Analytics and the introduction of GA4 in July 2023 the way that website data is collected has changed and in this short webinar we’ll look at how the data can help you to understand your audience better and increase conversions.

Your website is one of your most powerful tools when it comes to attracting your customers but do you know if it is working for you?  Is it converting your audience?  The information and data collected on your website could answer those questions and many more.

In this free webinar, our expert trainer will:

  • Highlight some of the differences between GA4 and Universal Analytics
  • Outline some of the areas of GA4 you need to check following the migration from Universal
  • Identify the key reports you need to measure conversions and events
  • Explain how the data and information you discover can help you convert more of your audience

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