Social Media Spotlight Series

Session 1 - Social Media Spotlight: The Opportunities You Missed

Are you unsure what went wrong when it comes to your social media marketing last year?
You may have expected to see more ROI from the time and effort you put in to using social media as a tool. You may want to expand your business, recruit for new positions within the company, or you may have tasked someone in your team to manage social media, but don’t know how to check what actually worked well.
If you are really in the dark when it comes to results, you are not alone! We are here to give you the tools to discover the key steps when measuring your social media activity. Understanding the good and the bad, we can show you how to identify these crucial data points that can help you make better decisions as you move into this year.
After all, if you don’t know what’s broken, how do you know how to fix it?
What you will take away from this webinar:
• Why is measuring so important for business – where are you now & where do you want to be?
• Understanding the different measuring tools from Google Analytics to the social media dashboards
• Discover best practices of where to start & what to look out for
• Making sense of the numbers for your business or organisation
• Updating you on everything we know about GA4 so far
• Q&A

Session 3 - Social Media Spotlight: How To Maximise Your Ads Budget

Do you feel like you are wasting money on ads, but aren’t seeing the results you expected?
Whether you need a steer on your current campaigning, or are new to social media advertising completely, running social media advertising campaigns doesn’t have to be a daunting experience. We are here to guide the way in this handy webinar centred around LinkedIn, Facebook & Instagram advertising.
There are varying factors to take into account like selecting your campaign goal, deciding on budgets, creating audience groups and so on, and if you know your audience and understand your USPs, you are halfway there.
We have compiled all the basics you need to know to in order to advertise your business and products on Social Media. From tips to creating your first campaign, insight into how much budget you should be spending on advertising, to improving your business page, and discovering what you need in place to generate more business conversions, we have it all to help you set up your advertising campaigns successfully.
What you will take away from this webinar:

• Discover the benefits of investing in social media marketing
• Determine how & where to start your ad campaigns including setting up your advertising account
• How to use data and insight to make more informed decisions for your digital marketing activity
• Gain insight when planning and developing a digital marketing budget aligned with business objectives
• Calculate the investment needed to reach your goals and deliver return on investment
• Understanding the social media advertising dashboards & different types of social media ads available
• Discover what ad targeting is.
• Understand what ad placements are – what to choose and why
• Overview of how to measure your ad campaign success
• Q&A

Session 2 – Social Media Spotlight: Better Planning For The Future

Do you need a bit of inspiration as we head into the new year when it comes to your social media strategy?
You will have lots of exciting ideas for your business but maybe you aren’t sure how and where to start. Whether you have been using social media for a while now, or are a complete beginner, there’s something for you in this webinar. Being a digital marketing agency ourselves, we know the key to more success is to plan ahead. Having a clear strategy helps you to know where to prioritise your efforts, plot out key dates for your activity, and even help you to reverse engineer what you are offering as a company in order to know how to market it.
If you want a robust plan, come and join us!

What you will take away from this webinar:
• Understanding what a social media strategy is & why it’s important for your business
• Discover how a strategy can improve your ROI & support your going into the new year
• Best practices when planning your social media strategy
• Feel inspired to engage more on social media & take your efforts to the next level
• Q&A

Session 4 - Social Media Spotlight: Content That Converts

Do you want more engagement from your social media activity?

It might be that you want to generate more quality leads, or expand your online community to help grow your business. Whatever the case, we are here to help you find your customers & give you the tools to convert online.

The importance of community, be it in the physical world or online, has never been more important following a couple of difficult years. With an increasing amount of consumers now scrolling through their social media, and using social media and online channels to choose where they shop, its vital businesses deliver a positive experience and engage with their customers online.

This session explores how you can start conversations with your customers to develop an active & engaged social media community helping you to increase your exposure.

What you will take away from this webinar:
• Understanding the value of online community & how you can build one
• Why building a relationship with customers is important to your business.
• Discover the differences between audience vs community
• How to use content on social media to start conversations online
• Identifying your target audience & understanding how they are using social media
• What do your insights & analytics tell you about your audience?
• Q&A