The Guardian run the Small Business Network where they host weekly live Q & A’s to provide small businesses with hints, tips and advice on key subjects. This week its all about social media and ‘How to use social media more efficiently’. SocialB are regularly requested to provide expert comment in the press and at […]
Choosing a university to study at is a monumental decision, students need to understand the course, the university and the lifestyle they can expect. One way universities can help reach students with this messaging is through Instagram Ads. As this decision is so large, to effectively convey all the messages, it’s important to run full-funnel […]
You may have asked yourself once or twice, “Do I really need to measure my marketing?”, it’s certainly a question I’ve heard throughout my many years working alongside and training small businesses. You may think that analytics and measurement feel like big business, where data is talked about and teams report to senior leaders. When you are […]
Welcome to our July update. Each month we cover the top 5 platform developments you need to know. Shopify Introduces New Features in Summer 2024 Editions Shopify’s Summer 2024 Editions introduces a whole host of cool updates designed to make your e-commerce life easier and more efficient. Here’s a quick rundown of what you can […]
Taking your marketing from here to there Attending a marketing event and hearing about the latest trends and behaviours in the industry is always exciting… especially when the speakers include Stephen Bartlett, Mo Gawdat and Ameca The AI Humanoid and the host is Katherine Ryan. The From Here To There, a MailChimp event was insightful […]
6 New AI Features Added to Performance Max Campaigns Google Ads has introduced six new AI features to enhance Performance Max (PMax) campaigns, and they’re worth exploring to see how they can help improve your campaign performance and return on investment (ROI). The new AI PMax features include Customer Value Mode This new feature, currently […]
Many of us are unsure as to which uses of artificial intelligence are actually useful, but often we are only looking at content generation and not beyond to the many genuinely useful tasks in marketing strategy AI can aid with. In this blog, we have put together a list of some uses outside simple content […]
If your customers are on LinkedIn then your team needs to be as well but how do you balance the personality of your team members with the need to build a professional brand? In this article, we’ll show you how you can support your team to improve their LinkedIn presence and support you in building […]
The New LinkedIn Update That Could Keep Quality Posts Performing for Months Broad reach and vanity metrics. Those are what LinkedIn cited as old news in a recent algorithm update announcement. In a similar trajectory to Google’s user-first policy, LinkedIn is setting out to boost quality content that connects with niche audiences and keep it […]
Are you a Marketing Manager with budget leftover for the remainder of your financial year? It goes without saying, you want to make a wise investment but you need to do that pretty quickly. Read on for tips on assessing your needs and identifying your best options. First, let’s do a little brainstorm: What […]
Google Tests AI-Powered Local Business Search on Maps Google has been dipping its toes in a whole host of new features recently, aimed at streamlining search – such as their recent ‘Circle to Search’ addition. They are also aimed to keep users on Google away from other platforms like TikTok which may have an emerging […]
Over the past couple of years and more prominently in 2023, there has been a rise in marketing hacks and SEO heists that promise a quick win. In reality, we have seen that these practices don’t pay off. Whilst they may result in short-term vanity metrics, marketing this way means consumers simply won’t buy it […]
The countdown and potentially even your sales have already begun, but Black Friday nowadays is much more than a lone event. Utilised correctly, the time following the year’s most anticipated sale can be invaluable to us as marketers, but there may be some things you’ve missed – let’s dive into a last-minute checklist to ensure […]
In the vast landscape of digital marketing, Search Engine Optimisation (SEO) stands as a fundamental pillar. Whether you’re a business owner, a content creator, or just someone interested in understanding how websites rank on search engines, SEO plays a crucial role in ensuring online visibility and success. This beginner’s guide, “SEO 101,” will take you […]
Google’s Latest Helpful Content Update – What You Need to Know Google’s latest helpful content update is here and fully implemented after rolling out over the past few weeks. One of the notable changes is a shift in Google’s stance on machine-generated content. Previously, Google emphasized the importance of human-generated content in its Helpful Content […]
