Social media is a great opportunity to communicate and engage with your audience and should be an important part of any retailer’s digital marketing strategy. The right content is a key part of engaging with your audience but what should you be creating so that you get the most out of your social media? Be […]
Visual marketing is an important tool for all businesses but none more so than the tourism industry. Good visual marketing allows your customers to see themselves in the places they want to visit and they can be inspired to enjoy new places and experiences. Grabbing the first images you come across, however, just isn’t enough. […]
In our previous Google Tag Manager: A Beginner’s Guide post, we covered the basics of Google’s code-snippet (tag) management software, what it is, how to install it, and how to install Google Analytics using it. In this post, we’ll be looking at one of Tag Manager’s most useful features: Event Tracking. What Are Your Users […]
How much time should you invest into Google AdWords and how often should I be looking at my campaigns. These are two questions that I’m asked on a regular basis. While my answers are dependent on a lot of factors that are unique to a client’s account there are several steps that do apply across […]
Trick Or Treat! …Ok, Trick This Time Last week we posted 4 Scarily Good Examples of Halloween Content Marketing, this week we’re looking at the other side of the coin. Sometimes holidays can inspire some eerily clever marketing campaigns, but sometimes it can go shockingly bad, causing brands to outright embarrass themselves online. Let’s look […]
The City Magazine approached CEO Lynsey Sweales for her expert opinion both common social media mistakes made by brands, and on Protein World’s controversial viral marketing campaign which posed the question, ‘Are you beach body ready?’. Read the full article on page 32 of The City Magazine’s July issue and see Lynsey’s insights into what Marketing Magazine called “one […]
Many sports brands have achieved a great deal of brand exposure from their excellent online campaigns, particularly through social media. The sports industry are pros at creating social media campaigns that further shoot athletes into stardom and ensure sponsors are hot on their heels. Here are 3 fantastic examples that will get you inspired: Nike […]
Besides social media marketing and its many benefits for businesses, social media networks provide also a fertile source for research, and brands are quickly catching on – a recent survey revealed that 65% of firms rated “marketplace insight” as one of social media’s top perks. Many businesses have begun to turn to social media as […]
Many tourists are ditching the guidebooks and following recommendations on their mobiles as they travel. What are the benefits for your tourism business of going mobile? From our work with many leisure industry clients, we’ve identified 5 reasons why mobile marketing is key for tourism. Your competitors are already interacting with your target audience It’s […]
The agriculture sector is embracing the online world and in particular social media marketing. But whilst many agriculture businesses and professionals are already successfully using social media, others are still trying to understand how social media marketing can help them in such a specific sector. One key benefit of using social media in the agriculture […]
The financial services industry has typically been nervous of using social media due to a number of reasons including regulation. In our CEO’s latest project on the Social Media Council, they interviewed two pioneers in the industry in how they are using social media; Peter Markey, CMO of the RSA Insurance Group and Pete Matthew, […]
Lynsey Sweales, CEO of SocialB has been invited by the The Guardian to take part in their Live Chat ‘CEO’s on social media – do the benefits outweigh the risks’ debate. SocialB are often called upon for press comment and panel experts and pleased to share their best practices and thoughts on this evolving area. […]
