Are you wanting to plan your Christmas social media campaign? What approach should you take to generate the most engagement across your social media for the Christmas season?
Depending on whether you are B2C or B2B, your approach to Christmas social media posting may be very different. The festive season is a wonderful opportunity to boost engagement and encourage interaction, whichever industry your business is in. So read on to discover some top social media ideas for Christmas:
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Boosting Engagement with Your Christmas Social Media Content
There are multiple steps you can take to boost social media engagement across the festive season. Try to develop a social media plan that nurtures interactive posts at the centre of your approach. Converse with your audience using quizzes, polls, & asking Christmas related questions. Start a hashtag campaign with a photo opportunity to populate user-generated content, which is wonderful to recycle across your social media pages. Get in the Christmas spirit throughout your engagement with your consumers, including in comments and direct messages.
5 Interactive Christmas-themed social media ideas:
1. Start a Christmas giveaway campaign by asking your consumers to tag you in their Christmas-themed posts, including your product in the scene. Reward the best entries with prizes and share the content across your platforms.
2. Inspire your audience to get in the Christmas spirit with a charity-based campaign.
3. Create an activity advent calendar to get people involved in different ways. You could even ask your audience to create a video about why they love your products or service.
4. Get them to tag the friends that they would love to gift with your products or services. Pick a random few and gift their friend for Christmas!
5. Play a game with your followers such as a Christmas-themed “What’s Your Name?”, a Christmas anagram or a Christmas song quiz, where they guess from a selection of song snippets.
12 Days of Christmas Social Media Template
Would you like even more ideas for Christmas themed social media content? If you’re still stuck for ideas, get inspired by our 12 Days of Christmas social media template:
Hopefully, you have gathered some exciting ideas for your Christmas social media content, and even come up with a few of your own. The main thing to focus on is making sure that you are enthusiastic and enjoying the process, as that will always come across subliminally in your posts. Happy posting this Christmas!
How can we help?
Did you know that we offer training to support you on your social media & digital marketing journey? SocialB believes in enabling a better future together by empowering people to develop the digital marketing skills they need to thrive online.
If you are developing your social media approach, then check out our Social Media Course for Beginners. Please feel welcome to contact us for further information and we will be happy to discuss how we can support you. We have also launched our Online Retail Group on Facebook so make sure to join us there for all the hottest tips.
