Setting objectives for your digital marketing goals gives you something to aim for in the long and short-term. If set using the SMART mnemonic, achievements become clear, defined and achievable.
Bad example: Increase revenue from the online shoe shop.
Good example: Increase sales of Nike shoes 20% year-on-year in October on the online store.
Now that we’ve looked at SMART objectives, how do we specifically apply this principle to digital marketing? If we divide digital marketing into 3 core sections – Attract, Engage & Convert – we can set SMART objectives for each part:
These objectives are Specific (each is detailed), Measurable (each has a metric), Achievable (the numbers aren’t obscene), Relevant (each supports the other to achieve the overall objective) and Time-driven (each needs to be achieved by the end of October).
We’ve taken a SMART objective and broken it down into the 3 key focuses in digital marketing, giving us something clear and defined to focus our efforts on. You’ll be surprised how motivating it is to have SMART objectives to aim for, and the sense of achievement and progress you’ll make is well worth taking the time to set these objectives.
24 May 2018
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