With most shoppers moving to Amazon every day to explore new products, it’s no surprise that brands are increasing their budgets for advertising on Amazon. This brings us to the big question— what types of Amazon ads should your business use to amplify sales and minimize Advertising Cost of Sale (ACoS)? We’ve prepared an easy […]
Ever wondered why your products don’t rank as high as your competitors, even when they are the same or very similar items? That’ll be down to your product descriptions! And it doesn’t matter what you sell, from cleaning products to stationary from vegan sausages to soft drinks. Whether you’re in retail, a FMCG (fast moving […]
With 59% of consumers feeling companies have lost touch with the human element of customer experience, are your online digital efforts really connecting with your customers? Many organisations just focus on the function and forget the human element of buying or enquiring online for both B2B and B2C. There is always a real person behind the […]
If you haven’t heard of live commerce, you soon will, it’s coming your way on a digital channel you love! What’s live commerce? Live commerce is entertaining and interactive broadcasting, combined with instant purchasing, intermingled with live commerce offers from retailers and brands, all performed on digital platforms in a nutshell. Whilst a relatively new […]
The beauty industry is slowly waking up to the fact that mass paid media marketing is no longer enough. When it comes selling make-up, cosmetics, fragrance and skincare products online, the need to stand out from the crowd in the competitive beauty market requires innovative thinking and a first class ecommerce strategy. The Global Beauty […]
