In an industry that is forever changing and growing, the only fitting response is to adapt and lead the way by expanding our team with some of the best people in the online marketing and social media business. Here at SocialB, we aim to grow our team with passionate, talented and skilled individuals that have […]
Paddy Power announced this week that they were about to launch the first real money sports betting App. CNBC asked SocialB to comment. You can read the full article here
Lynsey Sweales, CEO of SocialB has been invited by the The Guardian to take part in their Live Chat ‘CEO’s on social media – do the benefits outweigh the risks’ debate. SocialB are often called upon for press comment and panel experts and pleased to share their best practices and thoughts on this evolving area. […]
The Guardian run the Small Business Network where they host weekly live Q & A’s to provide small businesses with hints, tips and advice on key subjects. This week its all about social media and ‘How to use social media more efficiently’. SocialB are regularly requested to provide expert comment in the press and at […]
We are delighted to announce that our CEO, Lynsey Sweales has been elected onto the Direct Marketing Association’s Social Media Council. Following her years of experience working within digital marketing and success as a social media trainer for many well known brands, Lynsey joins some of the most respected industry names as part of this […]
SocialB were asked to provide a talk to the farming industry at the NFU’s national conference. Lynsey, CEO of SocialB provided a 30 minute insight in to how the farming industry could benefit from using social media. Details of the talk can be found here http://www.slideshare.net/lynseysweales/feb-2013-conference-twitter-20-mins Social media is starting to have a real impact […]
As part of The Guardian’s Small Business Network they host weekly live Q & A’s to provide small businesses with hints, tips and advice on key subjects. This week its all about social media and in particular ‘Marketing clinic for small businesses’ and SocialB have been asked again to be on their panel of experts. […]
As part of The Guardian’s Small Business Network they host weekly live Q & A’s to provide small businesses with hints, tips and advice on key subjects. This week its all about social media and in particular ‘How to win business using social media’. CEO of SocialB Lynsey Sweales has been requested to participate and […]
While digital platforms present limitless marketing possibilities, there’s never enough time or money to test each and every opportunity that could benefit your business. With stakes this high, diving straight in to digital marketing without a suitable strategy may leave you up the proverbial without a paddle.
A digital strategy should be a key priority for any organisation. It provides both direction and stability, which are essential for survival in today’s digital waters. The SocialB team boasts a wealth of experience, with Google AdWords certified professionals, analytics experts and social media moguls, all waiting to help steer you in the right direction.
This is our tailored strategy package that creates a robust and results-driven digital marketing strategy for your business in 2024. With options for small businesses, SMEs, and large enterprises, our digital experts can create a strategy with you that is completely tailored to your business.
With a thorough understanding of your business goals and your target audience, we will map out priorities with clear steps to help you implement marketing strategies and campaigns to achieve results, whether that’s increasing brand awareness, increasing engagement, generating leads or sales.
1. What Does Success Look Like To Your Business?
What are you looking to achieve from your online marketing activity? Whether it is leads, signups or sales, it is important to have a clear objective before spending any money on online marketing.
2. What Is Your Target Cost Per Acquisition?
How much are you willing to spend per new inquiry or sale? From here we can begin to plan a budget for your marketing spend to help you achieve your business goals.
3. Create A Digital Marketing Strategy Document
Our highly experienced team will devise a strategy to improve your online marketing performance. We will analyse the key channels that will provide success to your marketing efforts.
The main reason for defining a strategy is to consider how to engage with the digital audience and to determine which platforms would best support this activity. This allows you to reach your target audience more effectively, using their preferred platforms. From social media to SEO, a good digital strategy will incorporate a variety of online engagement methods.
Our experienced team at SocialB will undertake a comprehensive review of your brand and digital assets to ascertain your current position. Every organisation needs a clear idea of what it is they want to achieve online, in terms of reaching new customers or building relationships with existing ones.
Even if your organisation already has a strategy in place, it’s always a good idea to revisit and revise it, as change is the only constant when it comes to the online environment. Whether increased signups or sales, it’s important to have a clear objective before spending any money on online marketing. Whatever your objectives, we can produce a tailored strategy to meet your needs.
Many organisations are either changing their plans of action to incorporate digital marketing or are boosting their existing strategies with digital advertising techniques. The four Ps in traditional marketing – Product, Price, Place and Promotion – are largely as relevant today as ever. Perhaps the least relevant is ‘Place,’ as today, products and services can be distributed, purchased and consumed almost immediately from anywhere.
Conversely, ‘Promotion’ seems almost made for the digital domain. Promotion is raising customer awareness of a product or brand, generating sales and creating brand loyalty. What better way to make waves than by plunging into today’s mass digital media?
When you begin to consider a digital marketing strategy, it forces you to think deeper about your target audience. Knowing who your customers are and what they want is essential. This understanding of who your target audience is and where they can be found enables you to adjust your online marketing messages accordingly and decide on the best digital channels to use.
By focusing on a specific audience, you will avoid wasting both time and budgets testing out different types of channels, directed at a general, diluted audience.
A digital marketing plan can also help to identify what makes your business unique. It’s important to exploit your individuality and use it to get your message across to the target audience through a variety of digital channels. An in-depth and detailed strategy can reveal new opportunities and expand your reach.
It’s important to establish how much you are willing to spend to achieve a new inquiry or sale. From this starting point, the team at SocialB can begin to plan a budget for your marketing spend that helps you to achieve your business goals.
Once a campaign is up and running, it’s important that it maintains momentum. From responding to feedback to replying to comments, it’s crucial to engage with your consumers across key platforms. A digital marketing campaign requires attention. SocialB can help you manage your social media business accounts to ensure you retain the interest of your audience with current and captivating images and content.
It’s equally important to analyse results. Every campaign must be dissected to understand what worked. At SocialB, our detailed strategies that include analytics, enable performance to be measured against a set of activities and key objectives. This analysis has a ripple effect and will go on to inform your digital marketing strategies in the future.
