The days where Black Friday used to be an American Thanks Giving only event are long gone. Black Friday is now a staple fixture in the UK retail calendar which started its growth earlier this decade.
According to PWC, three-quarters of retailers in the UK promoted the event in 2018. But this doesn’t necessarily mean that participations during this event were on Black Friday alone. Many retailers choose to start their promotion and sales as much as a week earlier, to then finish their campaign when the weekend is over. Traditionally, these promotions and discounts would be on Black Friday alone, but the tradition is changing year after year.
Whether you’re looking to get in on the Black Friday action or to venture into something different, we’ve created some handy tips to make sure that you are ready for Black Friday 2019.
1, Free Gift With Every Purchase
Depending on what your business offers, you can offer a free gift with every purchase/quote/enquiry related to the industry of your business. Choose a gift which is relatable and relevant and then go searching for a supplier which can offer you a bulk discount.
Tip: To make sure you don’t get insignificant purchases or enquiries, add a minimum order value.
2, Add New Products
If you are about to launch a new product or service, why not make it exclusive for Black Friday only? Adding a banner or simple graphic onto the page stating ‘Black Friday Exclusive’ will create an urgency amongst your customers for them to buy now instead of later. You can build upon this idea by releasing ‘sneak peeks’ to your customers the week before to create a buzz through your social media channels and email.
3, Offer Mystery Savings
A great way to entice and create a personal experience for your customers can be through the use of interactive offers on your website or through email. Certain interactive ‘peel’ or ‘scratch’ cards is a great way to interact with your customers. You can utilize this tool by giving your customer their scratch card once they are at the checkout and are about to pay. This can help prevent abandoned carts.
4, Appreciate Your Loyal Customers
Customer loyalty should not go unnoticed. These customers are not swayed by price or availability and help your business grow and keep their profits.
Trying to acquire a new customer is expensive, however, your loyal customers cost less and tend to spend more. So why not treat them to an extra generous Black Friday deal which will make them feel more valued? By doing so, they may even spend more than they normally do, knowing that this is a one-off extra special Balck Friday deal.
Now, what sort of agency would we be by giving you all these tips yet not tell you to prepare!?
Preparation is key – as the saying goes ‘fail to prepare, prepare to fail’. So make sure you decide what you are going to do for Black Friday.
For help and advice on how to create a social media strategy, check out our ‘How To Create A Social Media Strategy’
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