CEOs are creating social media accounts at a greater frequency – but what exactly are they talking about online?
CEO.com carried out some research on every single CEO on the FORTUNE 500® list on five popular social networks to determine which CEOs are lighting up social media – and which CEOs are still in the dark.
There are some very interesting findings and their report is definitely worth a read with some key take aways to think about if you are a CEO.
Here are some snippets for you:-
74% of CEOs on twitter have engagement scores of less than 10/100
CEOs aren’t always investing the time it takes to get the most from LinkedIn
2/3 of CEOs who use social media are only on one platform
See the full report here