The digital marketing world moves fast! To make sure you stay up to date with all of the most important news in the digital world we have collected all of the most important stories and turned them into bitesize news stories for you to digest! This week we have news from Facebook, Instagram and Google AdWords.
New Facebook Tools Tackle Social Media Addiction
To combat the growing concerns around social media addiction, Facebook has added a range of features to its app that will help members to keep a handle on the time they spend online. New functions include access to a breakdown of your Facebook usage over the last seven days, and an option to set yourself a daily time limit, which will prompt members when they’re spending longer than they want to on the platform. Facebook has recently shifted its focus away from simply extending people’s time online, instead of wanting to be the platform that facilitates more ‘meaningful interactions’.
Facebook Adds Keyword Snooze Button
Are you sick of reading about Love Island and the World Cup on Facebook? Well, the social media platform is developing a ‘keyword snooze’ tool which will allow users to mute certain keywords from their timelines for 30 days. That’s long enough to mute the World Cup but sadly not long enough to keep Love Island off your newsfeed. Facebook has confirmed the snooze feature will only affect organic posts in your feed and will not impact adverts. This feature is still in a testing phase and not currently available to all users but keep an eye out for the update which will no doubt be available soon.
Google AdWords No More?
The Google AdWords brand has been around for 18 years now, and in an effort to simplify its products, Google will be rebranding the AdWords platform to “Google Ads”.
Google’s head of ads and commerce, Sridhar Ramaswamy, rightly stated in a recent interview that “when you heard ‘Google AdWords’ you think, ‘Oh, Words = Search’”, but the AdWords platform is much more than just search ads (e.g. Display, Video, Mobile, etc).
As well as AdWords, Google’s other rebranding efforts include:
- DoubleClick advertiser products & Analytics 360 = Google Marketing Platform
- DoubleClick for Publishers and Ad Exchange = Google Ad Manager
Instagram To launch a Lite Version In Emerging Markets
Instagram made the news last week, not only because they launched the new IGTV platform but also because the hit the 1 billion users milestone! Since then they have set off in search of the next billion users, specifically in the emerging world. Instagram has announced this week that they are trialling a ‘lite’ version of Instagram, at only 573kb it’s 246 times smaller than the iOS version, the lite version is restricted in what you can do with it, for example, you can’t post videos or direct message users. Instagram Lite appeared on the Google Play Store this week with the Facebook-owned platform confirming that it’s available in Mexico and will be rolled out to other countries in the future.
Bing Ads Introduces Automated Extensions
Bing Ads has renamed its Annotations as Automated Extension. They are adding reporting on all Automated Extensions in the new web user interface (UI), with the ability for advertisers to opt out of them. The information in the newly named Automated Extensions, gets pulled from a variety of sources to provide the user with a range of information, including ad descriptions, Shopping feeds, website content, search query, third-party consumer reviews, and even Twitter. The idea is to save advertiser time, as they won’t have to create them on their own, while providing more information in the ad and performance lift, that ad extensions can deliver.