Campaign Planning For Social Media Course

In this half day course, we will share our advice on how best to plan your social media campaigns from start to finish.
We deliver this course live online, ensuring you get the training you're after.
This course is delivered live online & limited to only 10 businesses per workshop series.

Learn How To Execute A Campaign On Multiple Platforms
How To Integrate Your Campaign With Your Overall Business Goals
Creating, Delivering, and Scheduling Engaging Content

How To Boost Engagement From Your Campaigns
Measuring The Effectiveness Of Your Social Media Campaigns
How To Tag Your Campaigns & Monitor Them Using Google Analytics

Course Programme

Strategy

– 7 steps of the campaign process – From planning to feedback
– Setting campaign objectives and the goals you want to achieve
– The Customer Journey – How and where to reach your customers
– Identify the best social media platforms for your business
– Analyse your market and map out digital channel priorities
– How to determine budgets and campaign spending

Creative

– Bringing together content, search and social media
– Developing your key campaign messages
– The essentials of visual content for the best customer experience
– What marketing tools to use to create content

Implementing Your Campaign

– How to create a content calendar
– Time planning for you (and your team) – essential to deliver a successful campaign
– Creating a campaign delivery timeline to keep your campaign on track

Measurement

– Campaign measuring tools available
– What should you be measuring?
– Measuring campaign performance and aligning with KPIs
– How to analyse your social media campaign results
– Examples of successful campaigns

All attendees receive a digital certificate, a digital copy of the course material and three months post course support.

This course is delivered live online

Why Choose SocialB?

Course Overview

This live online Social Media Campaign Planning course will help to ensure a strong joined up approach to your social media marketing using consistent branding throughout. This in turn will have multiple benefits; greater trust and experience with your business and stronger ROI. Our course is designed to show you how best to plan, implement and measure your social media campaigns to achieve maximum impact and meet your organisation’s objectives.

Our half-day Campaign Planning For Social Media course is aimed at businesses who already have established social media channels and an overall online presence. Attendees should have a basic knowledge of social media and a social media plan in place is helpful. This workshop-style course incorporates the opportunity for live exercises to enable attendees to create their own content.

These half-day courses are designed to kick start your campaign planning strategy. However, this course pairs well with our Social Media Selling half-day course – contact us to take advantage of this.