- An Introduction to GA4
- How to Set Up & Start Using GA4
- The What, Why & How Of Reporting
- Easy Methods of Measuring Conversions
- Training Content Created By Our Resident Digital Marketing Experts
- An Interactive & Engaging Course Delivered By Our Experienced Trainers
- Discussion, Activities & Group Involvement Throughout
- Course Materials Provided As Aftercare
What will you take away from this course?
You don’t have to be an analytics expert to understand or use Google Analytics. This Google Analytics course would benefit any marketing manager, digital executive or business person who uses or receives Google Analytics reports for example.
In this 4-hour workshop with breakout activities and live discussions throughout, we provide expert knowledge on social media marketing to small & local businesses.
GA4 is a free and powerful tool for reporting and understanding your website traffic and where it comes from. This introductory course will equip you with all you need to know for implementing Google Analytics and begin harnessing the information available.
Have you set up your GA4 account right? Do you use the platform but wish you knew more? Or perhaps you use GA4 regularly but just need to brush up on your reporting and conversion skills; then you will find this course a great first step into becoming a Google Analytics pro.
It is important to understand your customers behaviour and implement an effective strategy to see results for your business, this course provides you with the tools to be able to kick start your success online.
Created by digital marketing experts, the content in our course has been modelled from our first-hand experience.
Delivered online in 2X2 hour online sections, or 1 half day in-person.
Some of our clients
Client Testimonials
""This is an excellent course with a very knowledgeable trainer. It provided me with a good overview and understanding of GA4 and how we can better use it." "Digital Marketing Representative
""GA4 has baffled me, but this course has given me the tools and confidence to know how to use it!""Digital Admin Assistant
We have flexible training options
Fixed Webinar & Seminar Content:
- Pre-made standard content
- Multiple business examples
- General advice & best practice
- Open to multiple industry sectors
- Fixed dates, times and locations
- Maximum 10 attendees
In-House Customised Content:
An in-house option is available specifically to your team.
- Minor changes to standard content
- Industry specific examples
- General advice/best practice
- Ran just for your business
- Date(s) & time(s) chosen by you
- Recommended maximum 15-20 attendees per cohort
In-House Bespoke Content:
We can create exclusive bespoke course content ensuring the training is even more relevant to your audience.
- Complete agenda creation from scratch
- Industry & business specific tailored research, advice, resources, and best practice
- Ran just for your business
- Date(s) & time(s) chosen by you
- Recommended maximum 15-20 attendees per cohort
Contact us if you would like more information on our in-house customised or bespoke options
Who is this course for?
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- Teams or individuals responsible for digital marketing for their company
- Those who need help using GA4 reporting
- People who know the basics but want to take their knowledge to the next level
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- Individuals who invest a lot of time reporting without knowing what metrics matter
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- Suitable for Apprentice to Management level
Course Programme
An Introduction to GA4
- What is GA4
- Why Use GA4
- What GA4 Tells You & Why You Need to Know
How to Set Up & Start Using GA4 )
- How to Set Up Your Account
- How to Install Analytics
- Traffic Sources – What You Need to Know
GA4 Dashboard Hints & Tips
- How to Use & Customise Your GA4 Dashboard
- Creating & Adding Widgets
- Creating Audiences
The What, Why & How of Reporting
- Know What You’re Measuring & Why
- Setting Up & Tracking Your Conversion Goals
- Why Conversion Goals Are So Important
No Dates Running? Get in touch with our training department for availability.
* If you don’t have a PayPal account, don’t worry! You can still pay using your card through PayPal without having to sign in.
Any questions?
Send us a message
Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk
