iphone instagram app

Social Media Masterclass Two-Day Training Course

Our two-day course equips attendees with the basics of implementing social media through to advanced social media strategy, monitoring and measurement.

  • Where & How To Start Using Social Media For Business
  • The Key Features To Create A Successful Social Media Strategy
  • How To Set Up & Use Key Social Media Platforms - Facebook, Twitter & LinkedIn
  • Reputation Management & How to Deal with Negative Social Media
  • An Introduction To Visual Social Platforms - Instagram, Pinterest & YouTube
  • Analytical & Measurement Tools For Social Media
  • Executing & Measuring Your Social Media Strategy
  • How To Create A Social Media Policy & Risk Management
04 Jun 2019 - 05 Jun 2019 9:30am - 5:00pm
01 Jul 2019 - 02 Jul 2019 9:30am - 5:00pm
Early Bird: £895.50+VAT

If booked before 10 June
(Normally: £995+VAT)

06 Aug 2019 - 07 Aug 2019 9:30am - 5:00pm
Early Bird: £895.50+VAT

If booked before 16 July
(Normally: £995+VAT)

18 Sep 2019 - 19 Sep 2019 9:30am - 5:00pm
Early Bird: £895.50+VAT

If booked before 28 August
(Normally: £995+VAT)

07 Oct 2019 - 08 Oct 2019 9:30am - 5:00pm
Early Bird: £895.50+VAT

If booked before 16 September
(Normally: £995+VAT)

13 Nov 2019 - 14 Nov 2019 9:30am - 5:00pm
Early Bird: £895.50+VAT

If booked before 23 October
(Normally: £995+VAT)

More Dates

Why Choose SocialB?

- Industry Expert Tutors

- Network With Delegates

- Lunch & Refreshments Provided

- Course Manuals Provided To Each Delegate

- Central City Locations

- Certificate Of Achievement – CPD Credited

Please note that in the unlikely event that you are the only delegate booked onto one of our open courses, the SocialB training team will be in touch with options. Please note that from time to time we may need to move the dates of courses to suit trainers diaries.

Course Overview

This two-day social media Masterclass course will equip you with all the knowledge and tools to understand the core social media platforms and how to maximise your social media results, using the latest statistics, examples and case studies from Facebook, Twitter, LinkedIn, Pinterest, Instagram & YouTube. Our Masterclass course is designed to give attendees the social media basics through to advanced strategy execution, which is crucial to growing your social media effectively.

We provide real social media examples and strategies within this training course from some of the most successful social media campaigns and brands, along with the latest tools to measure your online marketing efforts.

This course has been fashioned for anyone connected to a business that has an existing social media presence or wants their business to join the exciting world of social media. It's suitable for those taking their first steps into social media or wanting a refresher of the core elements, followed by a more advanced day of social media strategy and monitoring.

Who's Been On Our Social Media Masterclass Course?

Client Testimonials

"The best for beginners, learned so much!"
WM Housing
"Finest social media training in the known universe."
Holts Auctioneers

Let Us Facilitate A Social Media Workshop At Your Office. Review, Plan & Implement A Social Media Strategy With Our Trainers.

Course Programme

Day 1 - An Introduction to Social Media For Business

- Social media use and growth in the UK and globally
- How social media relates to your business
- Social media facts you just can’t ignore
- Finding social media opportunities and being aware of the threats
- Learn where and who your audience are and how to target them

Social Media Strategy

- Setting your goals
- Getting started with your social media strategy
- Why SEO relates to social media
- Developing your brand tone of voice
- Speaking the language that your audience need

Social Media Platforms

- An overview and introduction to the most popular platforms of Facebook, Twitter & LinkedIn
- How to set up and optimise your business social media profiles
- Learn to find your way around each platform and how to use each interface
- Social media best practices – basic dos and don’ts
- An introduction to visual social media platforms of Instagram, Pinterest & YouTube
- Understanding what platform works for different types of businesses

Content Creation

- Introduction to creating engaging content that works for your business and for each platform
- Case Studies of successful social media campaigns
- Speaking to your industry and how to attract the right audience
- Exploring the content creation fundamentals

Day 2 - Advanced Strategy

- Trends and keyword research – optimising your strategy
- Building your brand image
- Brand consistency – the importance of having an integrated strategy
- Execution of strategy
- Tools and tactics to maximise engagement

Social Media Platforms

- Take your social media platforms to the next level
- Increase engagement on your Facebook, Twitter & Instagram
- An introduction to advertising on Twitter, Facebook & LinkedIn

Monitoring, Measurement & Analytics

- Google Analytics and how to identify exactly where your audience comes from
- Understanding ROI from social media
- Monitoring and Analytics tools – from small companies to large firm, which programme would be best for you?


- Why to blog and maximising your blog for search
- Understanding the influential bloggers and insights into how to approach them
- Blogging and vlogging
- How to create engaging and shareable content

Reputation Management & Risk Management

- GDPR – General Data Protection Regulation
- Common mistakes and pitfalls made by brands
- Reputation management – how to deal with negative communication
- Common/useful management tools

Any questions?
Send us a message

Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk


Course Locations

birmingham Birmingham View Courses
cambridge Cambridge View Courses
manchester Manchester View Courses
milton-keynes Milton Keynes View Courses
your-office Your Office View Courses