- The Key Features To Consider When Creating A Successful Social Media Strategy
- Developing & Maintaining Your Brand Tone Of Voice
- Discover Who Your Target Audience Is & Learn How To Find Them
- Track, Measure & Optimise Social Media Performance
- Training Content Created By Our Resident Digital Marketing Experts
- An Interactive & Engaging Course Delivered By Our Experienced Trainers
- Discussion, Activities & Group Involvement Throughout
- Course Slides & Recordings Provided As Aftercare
What will you take away from this course?
Our social media training will equip you with the knowledge, skills and action plan to help your business thrive through social media.
We deliver our course in a language that everyone can understand from beginners to those with a general knowledge of social media.
We provide real examples using case studies and explain the strategies behind successful social media campaigns from a wide range of brands.
We carefully tailor our courses to ensure that all attendees not only develop their knowledge of social media, but also implement our strategies and recommendations to enhance and grow their business straight away!
Delivered online in 3 x 2.5 hour online sessions, or 1 full day in-person.
Some of our clients
"Managing social media for my company is in addition to my main role, so attending this training has really helped me save time and know which direction I need to be headed. Loved how easy it was to follow, I have left feeling much more confident - thank you! "Office Manager - Tech Company
"Aligning our strategy to our audience has always been something we struggled with. Right from the very start of the course, I could see where we were going wrong and which areas to improve and enhance. Our content now flows, and our audience is growing. Thank you SocialB. "Digital Marketing Executive
We have flexible training options
Fixed Seminar Content:
- Pre-made standard content
- Multiple business examples
- General advice & best practice
- Open to multiple industry sectors
- Fixed dates, times and locations
- Maximum 10 attendees
In-House Customised Content:
An in-house option is available specifically to your team.
- Minor changes to standard content
- Industry specific examples
- General advice/best practice
- Ran just for your business
- Date(s) & time(s) chosen by you
- Recommended maximum 15-20 attendees per cohort
In-House Bespoke Content:
We can create exclusive bespoke course content ensuring the training is even more relevant to your audience.
- Complete agenda creation from scratch
- Industry & business specific tailored research, advice, resources, and best practice
- Ran just for your business
- Date(s) & time(s) chosen by you
- Recommended maximum 15-20 attendees per cohort
Contact us if you would like more information on our in-house customised or bespoke options
Who is this course for?
-
- Teams or individuals responsible for managing social media on behalf of their company or brand
- Those who need help defining & implementing their social media strategy
- People who would like an understanding of the tools, features and functions of social media platforms
- Anyone who needs help getting their online confidence back
- People lacking inspiration or direction
-
- Suitable for Apprentice to Management level
- Delivered to individuals or entire teams
Course Programme
Social Media Strategy
- Understand the current social media trends & the role it plays globally
- Identify how social media integrates into business functions
- Understanding and identifying the strengths and weaknesses for your business
- Setting Your Goals
- Assess who your target audience is & learn how to find them
- Develop and maintain your brand tone of voice
Social Media Optimisation
- Aligning your small business objectives with your audience
- Compare & match the correct channels based on your organisational and audience needs
- An overview of how algorithms work on social media channels
- Platform tactics to optimise and grow your presence on Facebook, Instagram and LinkedIn
- Brief overview of Twitter, Pinterest, YouTube and TikTok
- Identify areas of improvement on your business profiles
Content Creation
- Understand the importance of keywords & search for social media
- Discover tools for content research
- Creating engaging content that matches your brand and increases exposure
- Best practice for the different platforms, and why content should differ between them
- Successful content implementation tips across the main platforms
- Tools for creating professional and engaging content for your business
Paid Ads, Measurement & Success
- Benefits of paid social media and how paid advertising can add value
- Introduction to Facebook, Instagram & LinkedIn advertising
- Track, measure & optimise social media performance
- Understanding which metrics matter & why and how to choose what to measure
- Discover the social media dashboards & tools to provide high-level reports
- An overview of Google Analytics 4 and basic reporting
Book
Need something sooner? Get in touch with our training department for availability.
* If you don’t have a PayPal account, don’t worry! You can still pay using your card through PayPal without having to sign in.
Why Choose SocialB?
Don’t just take our word for it
"I really enjoyed the training and learnt a lot. What a fantastic trainer who had a great manner – she was very engaging and very knowledgeable. "Social Media Assistant
"I never realised how social media policies and guidelines worked, but I look forward to feeding what I have learnt back to my team so we can implement this knowledge in-house right away"Marketing Assistant
Any questions?
Send us a message
Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk
