See how social media marketing in the retail industry is working to change the way we shop today.
Understanding consumers’ thoughts and how their behaviours have changed has never been easier thanks to social media. The ever changing path-to-purchase is becoming clearer to follow by engaging with customers via real-time social media networks. Social media for the retail sector gives brands the opportunity to build a community that follows them, which can be then be used for marketing and advertising, leading to an increase in revenue.
Social shopping is set to get even bigger over the next few years, and it's estimated that the value of social media for retail will more than double in that time. The ability for retailers to personalise offers and deals via social networks and target customers directly is an opportunity that’s too good to miss. Want to know more how the retail industry can take advantage of social media marketing, then take a look at our social media courses to make sure you’re not missing out.
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