In our previous Google Tag Manager: A Beginner’s Guide post, we covered the basics of Google’s code-snippet (tag) management software, what it is, how to install it, and how to install Google Analytics using it. In this post, we’ll be looking at one of Tag Manager’s most useful features: Event Tracking. What Are Your Users […]
In this month’s digital round-up, we’ve covered a lot of the hottest topics and updates from the digital world – from Twitter’s current state of uncertainty to Shopify’s new universal search feature testing – keep reading to stay up to date: New Ad Targeting Options Launched by Twitter Even with all that is going […]
March’s been full of juggling for us here at SocialB, but the sun is shining and we are excited to have a play around with all the new features being rolled out by industry leaders in the digital world. Pretty much all social media platforms have announced new features and there are new updates coming […]
Think back to the last time you made an online purchase? I bet it wasn’t that long ago, was it? Ecommerce has been expanding rapidly over the last few years with the recent global pandemic accelerating this growth even further. In 2019, the ecommerce share of total global retail sales was 14.1% with 2023 forecast […]
Social media marketing has had a dramatic impact on the tourism industry over the last decade. This undoubtedly will continue through the next with your customers continuing to research their future holiday plans, check out the latest reviews and of course upload photos of their holiday or day out for all their friends to see. […]
When should you opt for an International SEO Strategy? International SEO is the process of optimizing your website in such a way that search engines can show relevant content to your target audiences in different countries and/or different languages. Consider answering the following key questions, before you choose to go ahead and optimize your site […]
Google has been moving towards mobile-first indexing for several years now. Mobile-first indexing is already enabled on the majority of crawled sites, and all new sites are mobile-first indexing enabled by default. In March 2021 Google is taking the final step to enable mobile-first indexing on ALL sites. In this blog, we’ll look at: Why […]
Prefer to listen? Our podcast above covers this post. September’s been another busy month! There was so much to write about but we’ve chosen a few updates from Youtube, Google, Pinterest, Facebook, Microsoft, and LinkedIn. See what the digital world has been up to: TikTok’s Days Are Up In The USA! TikTok and WeChat are […]
Why Is An SEO Audit Necessary? Taking a step back and looking at how your website is performing is always a proactive measure to take. Doing an SEO audit is a great start to checking reasons why a website is not as effective as it should, sometimes it’s the small things that can really make […]
One of the most frequent questions I get asked on our SocialB courses is “how do I manage my digital marketing with a low budget or no budget at all?” Having once managed a team in an organisation where expense was frowned upon, I still always head for free or low-cost resources even now as […]
With e-commerce purchases on the rise and a new website coming up every other day, people have now become all the more wary of online sites and are more cautious about who they interact with or buy from. Trust signals play a very critical role in a user’s decision to do business with you. Your […]
In the last decade, a number of businesses have successfully embraced digital and social media to provide excellent customer service. On websites we’ve seen FAQs, blog posts and live chat, while over on social media, there’s been the development of dedicated channels on Twitter and Facebook and not forgetting the rise of artificial intelligence providing […]
Whilst there may be some unique PPC challenges when using paid advertising in the healthcare sector when you look more closely the demands on healthcare professionals are very similar to many other sectors. First, let’s look at the factors to consider that are more specific to the healthcare industry if you want a successful PPC […]
Social Media is nowadays a key part of any successful marketing strategy and is proving to be a very effective marketing tool for the Education sector. It presents a huge opportunity for schools, universities and other online or offline educational organisations to reach out and market to potential students since many of those potential students […]
In the online world, your website is the virtual door that leads people into your world. Your website needs to be compelling enough to entice visitors to knock on that door and encourage them to enter your site and explore your offering. For the majority of the websites, the homepage is the first point of […]
