Google Analytics – Advanced Course

Do you want to take your Google Analytics knowledge to the next level? Are you ready to learn more advanced web analysis, delve deeper into user behaviours and understand social media ROI.

This advanced course is designed to up skill a beginner or intermediate marketer who already uses GA. You will learn advanced techniques within analytics to improve and fine tune your channels across the digital marketing landscape.

  • Using Google Analytics Advanced Segmentation
  • Advanced SEO Reporting Fundamentals
  • How to Measure & Report Social Media ROI
  • Paid Search & Google Ads Reporting
  • Keyword Tracking & Analytics
  • Utilising Google Search Console
Advanced Google Analytics

Advanced Google Analytics Who Is The Course Suitable For?

This one day Google Analytics course will test and develop your knowledge for the more advanced Google Analytics user. You will already be confidently using Google Analytics for reporting and analysis or you will have attended our Google Analytics for Beginners course.

Why Choose SocialB?

– First-hand experience from a company who works in digital for global brands

– Small group sizes

– Global Industry Expert Tutors

– Highly actionable & interactive learning

– 3 months post course support included

– Highly qualified & accredited global digital marketing agency

– Course content provided in printed & PDF format

– Certificate of Achievement – CPD Credited

– Excellent venue locations & facilities

What Will I Take Away From The Course?

Are you taking full advantage of what Google Analytics can deliver. It’s also free so why not utilise it to it’s full potential, this advanced course will show you how.

Our carefully created content will provide you with all the tools you need to take your analytics to a more advanced level, for marketers who have the basics down to a fine art and now want to use the service to it’s fullest potential, learning more about SEO, reporting, paid advertising campaigns, keyword tracking and much more.

This course is a great next step if you have attended our Google Analytics Beginner or Digital Marketing Masterclass course or have already been using Google Analytics at a basic level.

Course Programme

Using Google Analytics Advanced Segmentation

- Why Segmentation Is Important
- How to Create Custom Segments
- Advanced Conditions & Sequences
- Key Segmentation Takeaways

Using Google Analytics Advanced Segmentation

- Conversion Rate Essentials
- Organic Traffic Vs Non-Organic Traffic
- Acquisition Reporting
- Referrals Fundamentals

How to Measure & Report Social Media ROI

- Measuring Traffic, Engagement and Conversions Per Network
- Measuring Social Advertising ROI
- Customising Social Reports
- Useful Social Media Reporting Tools

Paid Search & Google Ads Reporting

- Key Metrics
- Measuring ROI
- Using Report Editor
- Top Tips for Reporting Paid Search & Google Ads

Keyword Tracking & Analytics

- Organic vs Paid Keywords
- Utilising Google Search Console
- Exploring Google Ads Insights
- Fundamentals of AB Testing

All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.

Lunch and refreshments provided.

16 Jul 2019 9:30pm - 5:00pm
Early Bird: £539.10+VAT

If booked before 25th June
(Normally: £599+VAT)

15 Aug 2019 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 25 July
(Normally: £599+VAT)

13 Sep 2019 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 23 September
(Normally: £599+VAT)

17 Oct 2019 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 26 September
(Normally: £599+VAT)

08 Nov 2019 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 18 October
(Normally: £599+VAT)

06 Dec 2019 9:30am - 5:00pm
Early Bird: £539.10+VAT

If booked before 15 November
(Normally: £599+VAT)

More Dates
Google  Analytics Inhouse Training

Google Analytics Inhouse Training Tailor made, cost and time effective for two or more delegates

We offer inhouse options for all our courses, where our dedicated digital expert will take you and the team through the session of your choice at a time and date to suit you. If you wish to take this course inhouse and have the content tailored to your industry, or require our trainer to take a look a look at your analytics and feedback on this data, we can do this too, just let our team know when you contact us.

We will work with you to develop your content, identifying what you need to know and how SocialB can help to develop your company’s social media or digital marketing strategy.

Please contact a member of our team to book our inhouse/bespoke option.

Some of our clients

Any questions?
Send us a message

Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk

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