Social Media Masterclass Two-Day Training Course

Our two-day course equips attendees with the basics of implementing social media through to advanced social media strategy, monitoring and measurement.

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  • Where & How To Start Using Social Media For Business
  • The Key Features To Create A Successful Social Media Strategy
  • How To Set Up & Use Key Social Media Platforms - Facebook, Twitter & LinkedIn
  • Reputation Management & How to Deal with Negative Social Media
  • An Introduction To Visual Social Platforms - Instagram, Pinterest & YouTube
  • Analytical & Measurement Tools For Social Media
  • Executing & Measuring Your Social Media Strategy
  • How To Create A Social Media Policy & Risk Management

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10 Jan 2018 - 11 Jan 2018 9:30am - 5:00pmBirmingham Early Bird: £895.50+VAT

If booked before 20 December
(Normally: £995+VAT)

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17 Jan 2018 - 18 Jan 2018 9:30am - 5:00pmLondon Early Bird: £895.50+VAT

If booked before 27 December
(Normally: £995+VAT)

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23 Jan 2018 - 24 Jan 2018 9:30am - 5:00pmManchester Early Bird: £895.50+VAT

If booked before 2 January
(Normally: £995+VAT)

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31 Jan 2018 - 01 Feb 2018 9:30am - 5:00pmMilton Keynes Early Bird: £895.50+VAT

If booked before 10 January
(Normally: £995+VAT)

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06 Feb 2018 - 07 Feb 2018 9:30am - 5:00pmBirmingham Early Bird: £895.50+VAT

If booked before 17 January
(Normally: £995+VAT)

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19 Feb 2018 - 20 Feb 2018 9:30am - 5:00pmLondon Early Bird: £895.50+VAT

If booked before 29 January
(Normally: £995+VAT)

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26 Feb 2018 - 27 Feb 2018 9:30am - 5:00pmManchester Early Bird: £895.50+VAT

If booked before 5 February
(Normally: £995+VAT)

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28 Feb 2018 - 01 Mar 2018 9:30am - 5:00pmCambridge Early Bird: £895.50+VAT

If booked before 7 February
(Normally: £995+VAT)

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01 Mar 2018 - 02 Mar 2018 9:30am - 5:00pmBirmingham Early Bird: £895.50+VAT

If booked before 8 February
(Normally: £995+VAT)

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06 Mar 2018 - 07 Mar 2018 9:30am - 5:00pmLondon Early Bird: £895.50+VAT

If booked before 13 February
(Normally: £995+VAT)

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20 Mar 2018 - 21 Mar 2018 9:30am - 5:00pmMilton Keynes Early Bird: £895.50+VAT

If booked before 27 February
(Normally: £995+VAT)

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27 Mar 2018 - 28 Mar 2018 9:30am - 5:00pmManchester Early Bird: £895.50+VAT

If booked before 6 March
(Normally: £995+VAT)

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17 Apr 2018 - 18 Apr 2018 9:30am - 5:00pmLondon Early Bird: £895.50+VAT

If booked before 28 March
(Normally: £995+VAT)

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24 Apr 2018 - 25 Apr 2018 9:30am - 5:00pmCambridge Early Bird: £895.50+VAT

If booked before 3 April
(Normally: £995+VAT)

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25 Apr 2018 - 26 Apr 2018 9:30am - 5:00pmManchester Early Bird: £895.50+VAT

If booked before 4 April
(Normally: £995+VAT)

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Course Overview

This two-day social media Masterclass course will equip you with all the knowledge and tools to understand the core social media platforms and how to maximise your social media results, using the latest statistics, examples and case studies from Facebook, Twitter, LinkedIn, Pinterest, Instagram & YouTube. Our Masterclass course is designed to give attendees the social media basics through to advanced strategy execution, which is crucial to growing your social media effectively.

We provide real social media examples and strategies within this training course from some of the most successful social media campaigns and brands, along with the latest tools to measure your online marketing efforts.

Who Should Attend This Course?

This course has been fashioned for anyone connected to a business that has an existing social media presence or wants their business to join the exciting world of social media. Covering the basic key components of setting up and developing social media campaigns through to creating a social media strategy, this course is suitable for those taking their first steps into social media or wanting a refresher of the core elements, followed by a more advanced day of social media strategy and monitoring.

Our previous attendees have included small business owners, marketing executives, directors, entrepreneurs, civil servants to global brands from a diverse range backgrounds and industries.

Client Testimonials

"Very good content, great examples and interactive! Useful, to the point and inspiring! "
European Central Bank
"Finest social media training in the known universe."
Holts Auctioneers

Let Us Facilitate A Social Media Workshop At Your Office. Review, Plan & Implement A Social Media Strategy With Our Trainers.

Course Programme

Day 1 - An Introduction to Social Media For Business

- Social media use and growth in the UK and globally
- How social media relates to your business
- Social media facts you just can’t ignore
- Finding social media opportunities and being aware of the threats
- Learn where and who your audience are and how to target them

Social Media Strategy

- Setting your goals
- Getting started with your social media strategy
- Why SEO relates to social media
- Developing your brand tone of voice
- Speaking the language that your audience need

Social Media Platforms

- An overview and introduction to the most popular platforms of Facebook, Twitter & LinkedIn
- How to set up and optimise your business social media profiles
- Learn to find your way around each platform and how to use each interface
- Social media best practices – basic dos and don’ts
- An introduction to visual social media platforms of Instagram, Pinterest & YouTube
- Understanding what platform works for different types of businesses

Content Creation

- Introduction to creating engaging content that works for your business and for each platform
- Case Studies of successful social media campaigns
- Speaking to your industry and how to attract the right audience
- Exploring the content creation fundamentals

Day 2 - Advanced Strategy

- Trends and keyword research – optimising your strategy
- Building your brand image
- Brand consistency – the importance of having an integrated strategy
- Execution of strategy
- Tools and tactics to maximise engagement

Social Media Platforms

- Take your social media platforms to the next level
- Increase engagement on your Facebook, Twitter & Instagram
- An introduction to advertising on Twitter, Facebook & LinkedIn

Monitoring, Measurement & Analytics

- Google Analytics and how to identify exactly where your audience comes from
- Understanding ROI from social media
- Monitoring and Analytics tools – from small companies to large firm, which programme would be best for you?

Blogging

- Why to blog and maximising your blog for search
- Understanding the influential bloggers and insights into how to approach them
- Blogging and vlogging
- How to create engaging and shareable content

Reputation Management & Risk Management

- GDPR – General Data Protection Regulation
- Common mistakes and pitfalls made by brands
- Reputation management – how to deal with negative communication
- Common/useful management tools

Any questions?
Send us a message

Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk

Course Locations

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