About Straight Talking
Straight Talking shares insights, updates and useful bits and bobs on all things digital for national and international organisations.
Our bi-weekly podcast is here to help everyone, from CEOs to the Head of Global Marketing, stay up to date on digital marketing as well as improve the performance of their marketing.
The content will help B2B and B2C organisations plus we cover so many industries! Our job is to ensure you are not only improving your online presence but are laser-focused on your customer and profitability when it comes to marketing.
Alongside episodes that might have a digital channel focus, we will also share the latest digital marketing updates each month. This will save you time Googling as you can simply listen and action where you need to. Enjoy and I hope you find our podcast useful and actionable.
Listen on
Surprising Facts About Social Recruitment
Digital Marketing Round Up May 2023
Digital Marketing Round Up April 2023
Social Media For Small Business
Digital Marketing Round Up March 2023
GA4: How Does It Differ From Universal Analytics & Top Tips On Using It
Digital Marketing Round Up February 2023
The Importance of Personal Wellbeing
The Importance of Wellbeing at Work for a Digital Agency
Digital Marketing Round Up January 2023
How To Win With Digital As A B2B Organisation
Digital Marketing Round Up – November 2022
Digital Marketing Trends For 2023
Digital Marketing Round Up – October 2022
Conversion Rate Optimisation 101
Digital Marketing Round Up – September 2022
Planning Your Seasonal Campaign
Digital Marketing Round Up – August 2022
Tips on Creating High Performance Email Marketing Campaigns
Digital Marketing Round Up – July 2022
Social Media Advertising & Targeting Essentials For FMCGs
Digital Marketing Round Up – June 2022
3 Consumer Centric Brands Smashing It Out Of The Park
Digital Marketing Round Up – May 2022
Digital Marketing Strategy Success – answers to the most common questions organisations have right now, answered
Digital Marketing Round Up – April 2022
TikTok – Decoding Myths & Best Practice Tips
How To Meet The Demands Of Omni-Channel Shoppers
Digital Marketing Round Up – March 2022
Actionable eCommerce Take Aways From The Digital 2022 Global Report For FMCG Organisations
You can read the full 2022 digital report here
How To Attract The Best Talent Using Social Media
Digital Marketing Round Up – February 2022
Google’s New Product Review Update – all you need to know
Digital Marketing Round Up – January 2022
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The Power Of Social Media Strategy – Advanced Tips
Digital Marketing Round Up – December 2021
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Digital Marketing Round Up – November 2021
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Digital Marketing Round Up – October 2021
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How To Be A Truly Consumer Centric International Clothing Brand In Ecommerce
Digital Marketing Round Up – September 2021
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How To Get Your Audience To Create Great Content For Your Brand – with Tony from APNIC
Digital Marketing Round Up – August 2021
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Top Tips On Improving Your Social Media For Independent Retailers
Digital Marketing Round Up – July 2021
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Digital Marketing Round Up – June 2021
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Connect With Your Audience: Story Telling & Content Marketing
Digital Marketing Round Up – May 2021
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How to generate & convert more leads into profitable sales for your B2B organisation
If you’d like a copy of the document referred to in this podcast please email Lynsey@socialb.co.uk with the subject line mentioning this podcast
Digital Marketing Round Up – April 2021
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How To Create Content That Really Resonates With Your Audience – Rand Fishkin
Digital Marketing Round Up – March 2021
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Actionable Insights Your Organisation Can Take From The Digital 2021 Global Report
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Digital Marketing Round Up – February 2021
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3 Super Actionable Tips To Help Increase Your Ecommerce Sales and Conversions
Digital Marketing Round Up – January 2021
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5 Key Tips For International Digital Marketing – are you looking at expanding overseas?
Digital Marketing Round Up – December 2020
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Audience VS Community – What’s the difference?
Digital Marketing Round Up – November 2020
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How & Why Your Organisation Needs To Be Found With Voice Search
When did you last use your voice rather than typing to carry out a task, find something out, or purchase something?
My guess is for the majority of you it might well have been at least once in the last 24 hours.
Voice has and continues to grow at a phenomenal rate & should be on every organisation’s radar, plans, and focus. Lynsey chats to James Poulter in this podcast where they will bring you up to speed on voice as well as getting you thinking about how you should be creating plans and implementing your organization to support voice going forward.
This podcast includes:-
– the latest Voices statistics for 2020
– why voice is so important
– how people are using voice search
– how you can focus on winning in voice within your organisation
Listen for lots of insights and actionable takeaways
Link to voice commerce report can be found here
Digital Marketing Round Up – October 2020
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How To Avoid Going Viral For The Wrong Reasons
You can read & see the posts Lynsey & Ed chat about here
Digital Marketing Round Up – September 2020
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Who Are B2B Influencers & How To Work With Them
Digital Marketing Round Up – August 2020
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4 Actionable Tips For Scaling Your Website
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Links to useful resources mentioned in this podcast:-
Digital Marketing Round Up – July 2020
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Digital Marketing Charity/Not For Profit Sector Example With Francesca From Love The Oceans
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Social Media B2B Automotive Industry Example With Paul Kirby
Ecommerce – Is There Any Hope For Those Within Declining Sales?
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Digital Marketing Round Up – June 2020
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Social Media B2B Sales Example With Andy Bounds – Award Winning International Sales Trainer
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Digital Marketing Round Up – May 2020
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Content Marketing – Creating Blogs That Convert
This podcast was taken from a webinar Lynsey delivered in May 2020 – it was so well received we thought we’d share it with you as a podcast.
5 Actionable Tips To Improve Your Social Media Performance
Digital Marketing Round Up – April 2020
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Social Media Customer Service Example With Zaks UK Restaurant
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My Audience Has Changed – What Can I Do?
Digital Marketing Round Up – March 2020
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How To Improve Your Website’s Conversion Rate
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How To Work With Influencers Successfully
Digital Marketing Round Up – February 2020
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You can read about this round-up here
