A blog is a great way to drive traffic to your website. Not only can you link through to the most important parts of your website, but you can establish yourself as a leading authority within your topic area or field for readers to keep coming back to.
Create relevant content
Before you even start to think about the SEO benefits a blog might have, you need to focus on quality content. Make sure the topics you are writing about are relevant to your business.
The content has to be something that people will want to read. There’s no use in creating content that does not add value to your blog.
If you create content on a regular basis, people will start returning to your blog to see the new posts. Spend time creating a content schedule that you can stick to, even if it is once a week. Keeping people coming back to your blog posts will give them plenty of chances to click through to your website.
Draw readers in with headlines
Create catchy headlines that will make a reader click through. Headlines that promise to solve a problem are the best way to get a reader’s attention.
You should link through to your website when appropriate and not just to a homepage. Find relevant pages on your website to link to, this is called ‘deep-linking’ and it’s great for SEO.
In your blog posts, you should also link to other sources. This might be a blog on a similar topic, the website of an expert or in reference to a study.
If you ask questions to your readers, they are more likely to get involved with your brand on social media or comment on your blog.
Inviting comments in this way will make your readers feel part of the business. The comments on your blog will also make it look well-read, which could bring in new readers.
Make sure you share your blog posts across your social media, especially consider using Google+ as this is great for SEO. Get people sharing and reading your blog posts and you’ll start to see an increase in traffic to your website.
The thing to remember is to be genuine and create content that people will really want to read and share.