New Year means new opportunities to get you up and running on your social media investment. In this post you will find 10 tips for you to supercharge your social media marketing efforts in 2013:
Consider spending some of your time investigating what your direct competitors are not doing on social media. Then develop ideas based on those opportunities that will really drive real value for your social media audience: it can be a webinar, a competition, a tutorial, a funny video, photos, etc. Doing this can increase your brand awareness and put you ahead of your competitors.
Social media sites like Facebook, Instagram and Pinterest are focusing on visual marketing as the breakout trend for 2013. “A picture really is worth a thousand words” and businesses are starting to show, not tell. People love beautiful and inspiring photos and it increases your chances to get your content shared. So start communicating through visuals
If you still don’t have a blog on your website then 2013 is the year to start one. There are a lot of benefits but here are the key ones: it is a great way to communicate and connect with your customers, a great way to add fresh content to your website (which is good for SEO too) and build traffic to your website.
You need to give people clear calls to action on what they should do. Most people need to be told online what to do, so ask and tell them to visit your website, to subscribe to your newsletter, to share a video, to leave a comment in your blog. It’s amazing how much more activity you’ll get going if you simply ask people to do something.
People love freebies. So consider offering something for free on your social media channels. Depending on your industry, it can be a voucher, a whitepaper for downloading, a tutorial on how to solve a key issue, etc. This will increase your visibility, engagement, and activity on your page.
It doesn’t matter what business you’re in, you can find a way to share affirmations, inspirational quotes, and positive images with your fans, they will love it and this will increase your engagement rate.
You should identify who your social media brand ambassadors are (the ones that comment, share and interact more and identify with your brand as a part of their online persona) and you should reward them for helping you amplify your online voice: it can be a voucher, a discount, free samples, etc. It’s not only rewarding for them because they love your brand and will keep spreading your voice, but it’s rewarding for you too as a business. You can use a social media tool to manage your own brand ambassador programme too.
Engaging and keeping up with key relationships has always been and will continue to be the most important thing a business can do! Find a customer relationship management tool that works for you and use it to stay in touch with key influencers, clients and gateway people that can help drive your business forward.
Whatever you post on your social media channels, always provide real value to your audience. This means “putting yourself in their shoes” and providing them with content that is going to have an impact on their day: solving a problem, informing about a trend, having fun, etc. This creates trust and engagement.
Over 50% of journalists use social media to source stories for articles. Follow your key journalists on Twitter and LinkedIn and keep an eye for case study requests or story ideas. This is a great and proven way to get your business press coverage whether you are a local business or global brand
Bonus tip: Enjoy your social media marketing activities. If you’re happy online your audience will feel it too.
How do you plan to supercharge your social media marketing strategy in 2013? Let us know in the comments below! If you enjoyed this article, please share it using the share options below to your social network.
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